Consumer Behavior Test 3 Practice

a person and his or her perceptions

The balance theory perspective involves relations among three elements (a triad). Which of the following is an element?

attractiveness

Source _____________ refers to the perceived social value of a message source.

cybermediaries

Directories, portals, forums, fan clubs, and user groups are all forms of which of the following?

source credibility

A communicator's expertise, objectivity and trustworthiness refer to ___________.

cognition

A component of the ABC model of attitude is __________.

cognitive decision-making

A customer buying an unfamiliar product with a fair degree of risk would most likely engage in ____________ decision making.

satisfying

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is _________.

shopping orientation

A general attitude toward shopping is called ______________.

True

A metaphor places two dissimilar objects into a close relationship such that "A is B" (e.g. live is a battlefield).

True

A prime is a stimulus that encourage people to focus on some specific aspect of their lives such as their finances.

True

A temporal factor is one that reflects sense of time.

time pressure

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is _____________.

False

According to the functional theory of attitudes, attitudes exist because they are hereditary.

impulse buying

Anna Jeter has a sudden urge she couldn't resist to buy a new purse, she was engaging in _______________.

True

Balance theory helps explain why consumers like being linked to positively valued objects.

affective

Decisions driven by our emotional responses to a product are called ____________.

determinant

Features actually used to differentiate among choices are called ______________.

True

Habitual decision making describes the choices we make with little or no conscious effort.

True

Humorous ads receive attention, but many times the humor distracts from the promotional message.

True

Identification occurs when we form an attitude to conform to another person's or group's expectations.

True

If you follow the lexicographic rule, then you would select the option that is the best on the most important attribute.

supportive arguments

Most messages merely present 1 or more positive attributes about a product or reasons to buy it. This approach uses ____________.

True

Needs are created when the actual state of customer declines.

co-consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ____________.

internalization

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is __________.

theory of reasoned action

Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is _____________.

True

Self-regulation refers to a person's efforts to change or maintain his actions over time.

True

Shortcuts are considered heuristics, or "mental rules of thumb" in decision making.

the "halo effect"

Since Janie is seen as a beautiful female, many also perceive her to be smarter, cooler, and happier. This illustrates ______________.

bounded rationality

The "good enough" perspective on decision making is known as ______________.

peripheral

The ___________ route to persuasion is taken when the receiver is not really motivated to think about message arguments.

problem recognition

The first stage in the consumer decision-making process is ________________.

credibility and attractiveness

The message source has an impact on whether the message will be accepted or not. Two important source characteristics are?

False

The object of an attitude (Ao) can be an object or an issue, but not a person.

store image

The personality of a retail store is also called ______________.

True

The research on loss aversion suggests that people tend to emphasize their losses more than their gains.

familiarity and boredom

The two-factor theory explains the fine line between ______________.

landscape theme

Using a simulated outdoor environment (fishing pond with real fish) to attract outdoor enthusiasts to store is a ______________.

framing

When people make a decision based on the way a problem or marketing communication was posed.

conjunctive

When using the __________ rule, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.

value-expressive

Which attitude function relates to the consumer's self-concept or central values?

consumer satisfaction

Which of the following is considered a post purchase process?

post-purachse evaluation

Which of the following occurs when a consumer uses a product and decides whether it matches his or her expectations?

Theory of cognitive dissonance

Which theory states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

information search

______________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.