Corporate communication
What are figurative languages?
Methaphorical use of words or phrases e.g. Have it your way, connecting people
Faux pas
A claim made by an external agent
Definition of a market
A defined group for whom a product is or may be in demand
What is a gatekeeper?
A filter for what appears in the news
What is an advertisement?
A paid for dedicated space or time in which only the advertiser is represented
What is ' excuse '
A tactic of denying intention or violition by scapegoating others for the crisis.
What is victimization?
A tactic of portraying the organization as a victim
What is AVE?
Advertising value equivalent
What are the staff functions in an organization?
Advisory, Complusory - advisory, Concurring authority
What are the three levels of functions?
Advisory-compulsory-concurring authority
Remediation
Announcing some form of compensation
What is buffering strategy?
An attempt to stonewall the issue and delay its development
What is advocacy?
An attempt to try to change stakeholder expectations and public opinions on an issue through issue campaign and lobbying.
Bridging strategy?
An attempt to try to change stakeholders expectations
What is an advertorial?
An editorial feature paid for or sponsored by an advertiser.
What is accountability?
An evaluation of the contribution of functions or activities against their cost.
What is clarification?
An extension of the denial tactic
What is transgression?
An intentional act taken by an organization that knowingly places stakeholders or publics at risk.
Definition of a Stakeholder
Any group or individual who can affect or is affected by the achievement of the organization's objectives.
Repentance
Asking for forgiveness
What is transcendence?
Associating the negatives from a crisis with a desirable higher goal
What does frequency mean?
Average number of times the target audience will see a certain message.
What are the three tools for knowledge sharing?
Bloghub-videohub-infopedia
What is the BCG Matrix?
Boston Consulting group, based on market share and market growth.
What is the definition of a vertical structure?
Chain of command in a top down hierarchy with assigned communication roles and responsibilities.
What is word play?
Changing words from ne part of speech to another e.g. google/googling
What is hidden trade of?
Claim on a narrow set of atributes without attention to important environmental issues
Lesser of two evils
Claim that may be true within the category but is distracting the bigger picture
What are the two drivers?
Communication based driver-organizational driver
What is a strategic response?
Competitive, innovative
What is attack and intimidation
Confronting, may include threat
What is downplay?
Convincing stakeholders that the situation is not so bad
What is a responsive response?
Cost, constraint, charity
What are the different Stakeholders?
Costumers, Organisation, Suppliers, Investors, Communities, Media, Governments, trade, politics.
What does csv mean?
Creating shared values
Where does destep stand for
Demographic-economic-social-technical-ecological-political
What is a vertical structure?
Department level across the organization
What is the life cycle of an issue?
Enforcement Emergence Codification Debate
What is worshipping?
False label
What are the types of crisis?
Faux Pas, Terrorism, Accidents and transgression.
House-style management
Fonts,Colors, Logos, taglines, slogans, Letters, memos, Emails, presentations, Business cards, Websites
Dominant coalition
Group of people who makes the important decisions
What are think thanks?
Group who brings a philosophical view on a issue
What is framing?
How an organization would like to have its story told
definition of marketing
Identifying, anticipating and satisfying customers requierements.
What is the definition of a horizontal structure?
Incorporation of communications tasks at the departmental level across the organization.
What is downward communication?
Information flows from the top of the organizational management hierarchy
What is upward communication?
Information from employees flows upwards towards managers within the organization.
What is the Ebaloration likelihood model?
Interested recipients will elaborate on the message in detail, Less interested receiptients will not process the message deeply
What is Communication?
Internal and external communication with the overall purpose of establishing and maintaining a good reputation
What is IR?
Investor relations
What is the development of a crisis?
Latent-active-intense
What is fibbing?
Making a claim which is false
Definition of Integration
Making sure the corporate identity is effectively communicated to internal and external groups.
What is 'irrelevant'
May be the truth but not important
What is buzz?
Media and public attention given to a company its product or services.
What is agenda setting?
Media reporting on organizations that primes awareness of an organization and certain content about that organization.
What is a themed message?
Messages that are identified as central to the organization's reputation.
What is corporate communication?
Mission,Vision, Corporate objectives, Strategies, Corporate identity, Corporate image ,Corporate reputation
What is grassroots advocacy?
Mobilization of public votes around a particulair issue
What are ethics?
Moral principles
What is Informational strategy?
One way symmetrical model of communication
What is accommodative strategy?
Organizational claim accepting responsibility for a crisis and prevent from happening again
What are the levels of commitment?
Partnership Volunteering Philanthrophy
What is vagueness?
Poorly defined
What are the stages of evaluation?
Preperation/implementation/impact
What is green-wash
Pretending that you're green when you're not
What are the 4 P's?
Product, Place, Price, Promotion
What are the types of networks?
Production networks, Maintenance networks, community of practice.
What is identity?
Profile and values communicated by a company
What is Public relations ?
Protects the reputation of a brand
What is corporate public relations?
Public relations activities towards corporate stakeholders.
What are external impacts?
Recognition, location, awareness, confidence
What is business to business?
Relating to the sale of a product for any use other than personal consumption.
What is bolstering?
Reminding of existing positive aspects in order to offset negatives the crisis brings
What is organizational identity?
Shared meaning of an organization by belonging to it
What is full apology
Simply apologizing
What is Agenda-setting?
Tell readers what to think about it
Rectification
Taking corrective action to prevent a recurrence crisis
What is a marketing mix?
The 4 P's
What is integration?
The act of coordinating all communications so that the corporate identity is effectively communicated to internal and external groups.
What is brand awareness?
The condition wherein an individual, usually a customer is aware of the brand
Communication climate
The ease with which information flows freely between managers and employees through an organization's formal and informal network.
What is Reputation?
The general evaluation of a company (organization)
What is corporate culture?
The general values and believes
What is Pursuasive strategy?
Two way asymmetrical model of communication
What is niche marketing?
The marketing of a product to a small and defined segment of the market place.
What is a reach?
The percentage or number of people exposed to a media vehicle at least once.
What is brand image?
The perception of a brand in the eyes of an individual. usually a customer.
What is advertising?
The process of gaining the public's attention through paid media announcements.
Definition of Communication
The tactics and media that are used to communicate with internal and external groups.
What is Clutter?
The total number of messages competing for attention
What is brand positioning?
The way a brand is communicated to its market
What is image?
The way the company is perceived
What is Dialogue strategy?
Two-way symmetrical model of communication
What role does the PR play in an organization?
Type perception capabilities
What are marketing public relations?
Use of traditional public relation tools within marketing programs.
What is Amplifying?
When good and bad news is reported
What is organizational identification?
When the individual defines himself with the terms of the organization
What is a Colllaborative project?
Wikipedia
What is 'no proof'?
claims to be supported by a third-party when its not the case
What is internal impact?
motivation, morale, common identity
What are iconic words?
pairing associated with a particular image or scenario e.g. the use of real in coca cola - it's a real thing.
What is silence?
powerful forces often prevent employees participation and fore them to withhold information about problems or issues.
What are the parameters?
timeliness-Impact-proximity-prominence-rarity-novelty-human interest