Bus 312 Chapter 3 Quiz review
Fathers were once ignored or portrayed as dolts in advertising, however today's advertisers are showing more caring and capable dads. This reflects which demographic trend? A. Changing dynamics in the American family B. A better educated population C. An aging population D. Increased ethnic diversity E. Geographic shifts in population
Changing dynamics in the American family
Which of the following statements regarding generational marketing is correct? A. Marketers need to form more precise age-specific segments within each generational group. B. The most effective way to segment by age is to use birth date as the basis. C. Marketers see Gen Z as one homogenous group. D. Each generation is typically at the same socioeconomic level. E. Marketers see baby boomers as one homogenous group.
Marketers need to form more precise age-specific segments within each generational group. Your answer is correct.
Which of the following statements regarding the current demographic environment is correct? A. There are few differences between different generational groups. B. The U.S. population is rapidly getting older. C. The ethnic diversity of the U.S. population should remain stable in the years to come. D. The LGBT community is not an attractive target for marketers. E. The combined size of the Millennials and Gen Z has resulted in the U.S. population getting younger
The U.S. population is rapidly getting older. Your answer is correct.
According to the text, what is the single most important demographic trend in the United States today? A. The changing age structure of the population .B. Changes in the structure of the American family C. Increasing diversity D. A better educated population E. Geographic population shifts
The changing age structure of the population Your answer is correct
The most important actors in the company's microenvironment are __________. A. publics B. customers .C. the company itself D. competitors E. suppliers
customers Your answer is correct
The __________ consists of larger societal forces that affect how a company engages and serves its customers. A. macroenvironment B customer environment C. microenvironment D. competitive environment E. business environment
macroenvironment
A firm can be proactive by __________. A. reacting to changes in the environment as they occur B. pressing lawsuits to keep competitors in line C. accepting existing legislation D. waiting for other firms to respond to changes in the environment E. monitoring social media
pressing lawsuits to keep competitors in line
One important reason that business legislation is enacted is to __________. A. ensure that companies make profits B. remove legal regulations from a free market economy C. ensure that competition is unregulated D. provide legal guidelines for businesses and marketers without actually enforcing them E. protect consumers from unfair business practices
protect consumers from unfair business practices
A sizable and growing market of consumers are seeking products such as natural, organic, and nutritional foods, fuel-efficient cars, and alternative medicines. This trend is attributed to which cultural value? A. People's views of organizations B. People's views toward nature C. People's views of themselves D. People's views toward society E. People's views of others
People's views toward nature
In the United States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the "Made in America" appeal and patriotic themes. This reflects which aspect of culture? A. People's views of others B. People's views of organizations C. People's views toward society D. People's views of themselves E. People's views of nature
People's views toward society
Which generational age group is now forming brand relationships and represent tomorrow's markets? A. Gen X B. Gen Z C. Seniors D. Millennials E. Baby boomers
Gen Z Your answer is correct.
Which of the following statements is true regarding public policy and government regulation? A. Government regulation has no impact on international marketing. B. When public policy is developed, the government does not consider what is good for society; it focuses only on business. C. Legislation affecting business around the world has increased steadily over the years. D. Government regulation does not get involved in how companies compete with one another. E. Marketers can safely ignore government laws and regulation because they are rarely enforced
Legislation affecting business around the world has increased steadily over the years.
Which of the following is an important trend in the natural environment that marketers should be aware of? A. Lack of consumer concern for the environment B. Decreased pollution C. The increase in availability of raw materials D. Cost decreases for nonrenewable resources E. Products that require scarce resources will face large cost increases
Products that require scarce resources will face large cost increases
One new technology marketers are adopting is radio frequency identification (RFID). What does this technology do? A. Identifies spam email before it is received B. Scans barcodes at point of purchase C. Weighs products at the point of purchase D. Tracks products and customers at various points in the distribution channel .E. Allows SmartPhones to send and receive text
Tracks products and customers at various points in the distribution channel
Being proactive toward the marketing environment means that a __________. A. company watches the environment and reacts to changes B. company passively accepts the way things are C. company develops strategies to change the environment D. company avoids threats E. company watches the environment and follows what competitors do
company develops strategies to change the environment
Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents __________. A. sustained marketing B. environmental marketing C. pollution control D. green marketing E. environmental sustainability
environmental sustainability
Companies who passively accept the marketing environment __________. A. assume that their strategic options are not bound by the current environment B. view it as uncontrollable and do not attempt to change it C. develop strategies to change the environment D. use lobbying to influence legislation E. form contractual agreements to control their distribution channels
view it as uncontrollable and do not attempt to change it
Which of the following correctly lists actors in a company's microenvironment? A. Publics, demographics, suppliers, competitors B. The economy, publics, competitors, suppliers C. Suppliers, marketing intermediaries, competitors, culture D. Suppliers, marketing intermediaries, technology, publics E. Competitors, marketing intermediaries, suppliers, publics
Competitors, marketing intermediaries, suppliers, publics
Which of the following correctly lists marketing intermediaries? A. Resellers, physical distribution firms, customer markets, and competitors B. Resellers, physical distribution firms, marketing services agencies, and customer markets C. Suppliers, competitors, resellers, and publics D. Resellers, physical distribution firms, marketing services agencies, and financial intermediaries E. The company itself, competitors, suppliers, and customer markets
Resellers, physical distribution firms, marketing services agencies, and financial intermediaries
P&G launched their "Tide Loads of Hope" program, which provides mobile laundromats to families in disaster-stricken areas. P&G washes, dries, and folds clothes for these families free of charge. This is an example of __________. A. cause-related marketing B. putting profits ahead of social responsibility C. being socially irresponsible D. adhering to government regulation E. environmental sustainability
cause-related marketing