Bus 312 Chapter 3 Quiz review

Fathers were once ignored or portrayed as dolts in​ advertising, however​ today's advertisers are showing more caring and capable dads. This reflects which demographic​ trend? A. Changing dynamics in the American family B. A better educated population C. An aging population D. Increased ethnic diversity E. Geographic shifts in population

Changing dynamics in the American family

Which of the following statements regarding generational marketing is​ correct? A. Marketers need to form more precise​ age-specific segments within each generational group. B. The most effective way to segment by age is to use birth date as the basis. C. Marketers see Gen Z as one homogenous group. D. Each generation is typically at the same socioeconomic level. E. Marketers see baby boomers as one homogenous group.

Marketers need to form more precise​ age-specific segments within each generational group. Your answer is correct.

Which of the following statements regarding the current demographic environment is​ correct? A. There are few differences between different generational groups. B. The U.S. population is rapidly getting older. C. The ethnic diversity of the U.S. population should remain stable in the years to come. D. The LGBT community is not an attractive target for marketers. E. The combined size of the Millennials and Gen Z has resulted in the U.S. population getting younger

The U.S. population is rapidly getting older. Your answer is correct.

According to the​ text, what is the single most important demographic trend in the United States​ today? A. The changing age structure of the population .B. Changes in the structure of the American family C. Increasing diversity D. A better educated population E. Geographic population shifts

The changing age structure of the population Your answer is correct

The most important actors in the​ company's microenvironment are​ __________. A. publics B. customers .C. the company itself D. competitors E. suppliers

customers Your answer is correct

The​ __________ consists of larger societal forces that affect how a company engages and serves its customers. A. macroenvironment B customer environment C. microenvironment D. competitive environment E. business environment

macroenvironment

A firm can be proactive by​ __________. A. reacting to changes in the environment as they occur B. pressing lawsuits to keep competitors in line C. accepting existing legislation D. waiting for other firms to respond to changes in the environment E. monitoring social media

pressing lawsuits to keep competitors in line

One important reason that business legislation is enacted is to​ __________. A. ensure that companies make profits B. remove legal regulations from a free market economy C. ensure that competition is unregulated D. provide legal guidelines for businesses and marketers without actually enforcing them E. protect consumers from unfair business practices

protect consumers from unfair business practices

A sizable and growing market of consumers are seeking products such as​ natural, organic, and nutritional​ foods, fuel-efficient​ cars, and alternative medicines. This trend is attributed to which cultural​ value? A. ​People's views of organizations B. ​People's views toward nature C. ​People's views of themselves D. ​People's views toward society E. ​People's views of others

​People's views toward nature

In the United​ States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the​ "Made in​ America" appeal and patriotic themes. This reflects which aspect of​ culture? A. ​People's views of others B. ​People's views of organizations C. ​People's views toward society D. ​People's views of themselves E. ​People's views of nature

​People's views toward society

Which generational age group is now forming brand relationships and represent​ tomorrow's markets? A. Gen X B. Gen Z C. Seniors D. Millennials E. Baby boomers

Gen Z Your answer is correct.

Which of the following statements is true regarding public policy and government​ regulation? A. Government regulation has no impact on international marketing. B. When public policy is​ developed, the government does not consider what is good for​ society; it focuses only on business. C. Legislation affecting business around the world has increased steadily over the years. D. Government regulation does not get involved in how companies compete with one another. E. Marketers can safely ignore government laws and regulation because they are rarely enforced

Legislation affecting business around the world has increased steadily over the years.

Which of the following is an important trend in the natural environment that marketers should be aware​ of? A. Lack of consumer concern for the environment B. Decreased pollution C. The increase in availability of raw materials D. Cost decreases for nonrenewable resources E. Products that require scarce resources will face large cost increases

Products that require scarce resources will face large cost increases

One new technology marketers are adopting is radio frequency identification​ (RFID). What does this technology​ do? A. Identifies spam email before it is received B. Scans barcodes at point of purchase C. Weighs products at the point of purchase D. Tracks products and customers at various points in the distribution channel .E. Allows SmartPhones to send and receive text

Tracks products and customers at various points in the distribution channel

Being proactive toward the marketing environment means that a​ __________. A. company watches the environment and reacts to changes B. company passively accepts the way things are C. company develops strategies to change the environment D. company avoids threats E. company watches the environment and follows what competitors do

company develops strategies to change the environment

Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents​ __________. A. sustained marketing B. environmental marketing C. pollution control D. green marketing E. environmental sustainability

environmental sustainability

Companies who passively accept the marketing environment​ __________. A. assume that their strategic options are not bound by the current environment B. view it as uncontrollable and do not attempt to change it C. develop strategies to change the environment D. use lobbying to influence legislation E. form contractual agreements to control their distribution channels

view it as uncontrollable and do not attempt to change it

Which of the following correctly lists actors in a​ company's microenvironment? A. ​Publics, demographics,​ suppliers, competitors B. The​ economy, publics,​ competitors, suppliers C. ​Suppliers, marketing​ intermediaries, competitors, culture D. ​Suppliers, marketing​ intermediaries, technology, publics E. ​Competitors, marketing​ intermediaries, suppliers, publics

​Competitors, marketing​ intermediaries, suppliers, publics

Which of the following correctly lists marketing​ intermediaries? A. ​Resellers, physical distribution​ firms, customer​ markets, and competitors B. ​Resellers, physical distribution​ firms, marketing services​ agencies, and customer markets C. ​Suppliers, competitors,​ resellers, and publics D. ​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries E. The company​ itself, competitors,​ suppliers, and customer markets

​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries

​P&G launched their​ "Tide Loads of​ Hope" program, which provides mobile laundromats to families in​ disaster-stricken areas.​ P&G washes,​ dries, and folds clothes for these families free of charge. This is an example of​ __________. A. ​cause-related marketing B. putting profits ahead of social responsibility C. being socially irresponsible D. adhering to government regulation E. environmental sustainability

​cause-related marketing