Coursera Module 2

A digital marketer schedules posts in advance and organizes content in a centralized location. What tool enables them to do this?

A social media calendar

What type of content can build trust in a company's brand and position them as an industry leader with information and wisdom to share?

Educational content

A marketer posts viral videos and jokes for audiences to enjoy. This is an example of which type of content?

Entertaining content

A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?

Find the best times to post on social media

What does promotional content enable marketers to do?

Highlight products and services with the intent of marketing them to current and new customers

What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?

Their target audience's needs

Why would a marketer post still images rather than videos on social media? Select all that apply.

They give an immediate impression of a brand. They can be absorbed instantly.

Fill in the blank: By defining the goals of your social media campaign, you make yourself _____.

accountable for accomplishing them

Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.

company

Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.

links and images