CSR ch. 12,14

Components of CSR

1. firms incorporate a CSR perspective within their culture and strategic planning process 2. Any actions taken are directly related to core operations 3. firms seek to understand and respond to the needs of their stakeholders 4. Firms aid to optimize value created. 5. Firms shift from a short-term perspective to managing their resources and relations with key stakeholders over the medium to long term.

According to the textbook, how far ahead do companies have to plan for resource scarcity and climate volatility so they can ensure supply chain resilience?

2 or more decades

________ can clarify for all parties, internal and external, the standards that govern a firm's conduct and can thereby convey its commitment to responsible practice wherever it operates.

An ethics code

The textbook gives an example of when dangerous snakes were removed from Delhi, India. What does the final result represent?

An unintended consequence of an economic incentive

According to Mallen Baker, which of the following is NOT a question that needs to be addressed in a corporate social responsibility report?

CSR reports need to answer each of these questions.

You are the founder and CEO of a small manufacturing firm and want to start a corporate social responsibility program for your company. What should your first step be?

Considering yourself the chief CSR officer

________ countries have taken the lead in environmental management.

European

According to Prahalad and Hamel, a firm's capability must meet three criteria to be truly considered a core competency. Which of the following is NOT one of the criteria?

It should emphasize the external context in which the firm operates.

Which of the following is NOT a corporate social responsibility initiative to be implemented over the medium to long term?

Practicing social activism by actively engaging with industry associations

Which of the following is NOT one of the focal areas of implementing strategic CSR?

Product development

You are a CSR officer for a company, and it is your responsibility to set up a system to collect and respond to the concerns of employees or other potential whistle-blowers. Not only is this in the firm's interest, but you know that it is also required by a federal law. Which law requires such a system?

Sarbanes-Oxley Act

Prahalad and Hamel are most closely associated with which of the following?

The resources perspective

Which of the following is of foremost importance to creating a firm's commitment to CSR?

Top management commitment

Which company states its corporate social responsibility vision as a pledge "to help a billion people take steps to improve their health and well-being"?

Unilever

Which of the following is a significant indicator of the extent of integration of corporate social responsibility into corporate culture?

Whether rewards and penalties are aligned with CSR objectives

Amazon announced that it would hire a director of social responsibility after

a detailed report identified high levels of bullying and stress among its employees.

Strategic CSR

a pragmatic philosophy that is grouded in the firm's day-to-day operations.

CSR can be viewed as

a set of offensive and defensive strategies

The need that the organization strives to meet forms the basis of its

aspirations or vision

Firms that sell based on price are likely to

attract less attention from consumers on issues unrelated to price

As the director of marketing for a national firm, you want to

avoid excessive self-promotion of corporate social responsibility initiatives lest the message be interpreted as greenwash.

The resources perspective on business strategy

deemphasizes the external context in which the firm operates.

To further awareness among stakeholders about the firm's corporate social responsibility activities, a CSR audit with published results should be

integrated with the firm's financial documents.

The development of a firm's corporate social responsibility position statement:

is an essential step toward creating awareness of CSR in the firm.

The firm's ______ identifies what the organization is going to do in order to attain its _______

mission, vision

According to the textbook, ________ is where the CSR officer can hope to make the most progress in fully integrating corporate social responsibility into all aspects of the business.

operations

The ________ perspective is an ________ view of the firm that identifies its unique resources as the main determinant of a competitive advantage.

resources, internal

Because of Nike's initial failure to anticipate the backlash against its outsourcing business model, some stakeholders will always associate this company with

sweatshops.

A firm that wants to be considered transparent and accountable should expand the scope of its annual report to incorporate

the triple bottom line.

In the marketing of CSR, the firm's goal should be

to meet stakeholder expectations by matching promises with reality.

According to the textbook, ________ and ________ have become the watchwords of good corporate governance.

transparency; accountability