DGT MKTG Participation Questions

in a guest blog, links that are included towards the top of the blog page pass on more of this

?

In sales & marketing, what is a "lead"?

An engaged and potential customer

a search engine first finds a website by

Crawling it

when putting together a buyer persona, it's important to interview people that work at your organization in order to reflect their demographics & psychographics in the persona document

False

identify a type of content piece that would belong in the Consideration Stage of the buyer's journey for a bakery

a page on the website featuring the organic ingredients used in the bakery and where they're sourced from

In email design, the AIDA model is expressed as an inverted pyramid and says that...

an email design should funnel someone's attention down tot he desired action and goal of the email

to be compliant with the CAN-SPAM email laws, your marketing emails must have a footer that contains the following

an unsubscribe link and a physical address

what are the 3 stages of the buyer's journey

awareness, consideration, and decision

why are some sites that rank well in searches able to rank well with a lower amount of backlinks?

better websites back linking to you

how does content fit into the Inbound Methodology

by creating content pieces that follow the buyer's journey through the different phases of the flywheel

You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

create a video blog about that topic and add it to your existing web page with copy. Because Google is Erving up mostly video results, you'll want to include a video on your page- but that doesn't mean that having written content to supplement won't help

if you already have a customer's email address, and you're inviting them to an event to come check-out your business/product in person, what stage(s) of the Buyers Journey are they likely in

decision

which segment is furthest down the buyer's funnel?

email to people who attended webinar

The consideration stage of the buyer's journey correlates closely with which stage of the Inbound Methodology's Flywheel model?

engage

the main reason for not sharing all my existing all my existing content on all of my available channels is

every piece of content might not resonate with everyone in my organization's target audiences, so it's best to customize what I share on an audience's preferred communication channels

to come up in the search results, a sound strategy would be to create a piece of content that's really different and unique

false

which type of consent do you have if you're online store asks for customer's emails as a part of their contact and billing information?

implied consent

which is an example of a high conversion page on a website?

special offers page

in email design, it's important to remember that emails will render differently according to

the email client a recipient uses and the type of device a recipient uses

when should an organization use the SEO strategy to focus more on publishing relevant content?

when the organization is mentioned frequently online

what does the "where" in the 5 W's of email creation stand for?

where someone will be reading your email in regards to device