Dig. Marketing Exam

Demand is defined as 'wants' supported by 'needs'

False

The following traits are very important to the success in marketing -check all that apply

Tolerance for risk, Good communication skills, Creativity

What are major benefits of process digitization-check all that apply

Traceability, Automation, Optimization

The following are major components of a digital marketing framework-check all that apply

Traditional marketing, Social media, Paid ads, SEO,Email

Smart Cities concept involves digitally enabled optimization the following municipal services: check all that apply

Traffic, Electricity supplies, Water supplies, Street lighting

Every process should be tagged with a digital timestamp even it it includes manual steps.

True

Gartner forecasts that 50% of all internal IT and business services will move to the cloud by 2020

True

Since 1900, the U.S. GDP per person (or Gross Domestic Product adjusted for inflation), has increased about how many time?

8

Machine learning is... -check all that apply

A marketing term, Based on intelligence of writing and implementation of algorithms, Just another optimization process

Disney's Magic Band... check all that apply

Allow to charge purchases without having to carry a credit card, Let you get on rides without waiting in line, Communicates your food and drink preferences to restaurants, Opens your room door

Benchmarking...check all that apply.

Allows to compare processes in the same industry, Allows to compare processes across industries, Enables learning on what works the best

Digitization enables better...-check all that apply

Analysis of business processes, Automation of business processes, Optimization of business processes

Virtual makeup studio is an example of

Augmented reality

Commercial real estate is unlikely to be disrupted a la Airbnb mode due to: -check all that apply

Building as a process cannot be automated, Zoning rules are too complex and bureaucratic for automaiton, Long term incentives form local governments are too complex

CRM stands for:

Customer Relationship Management

From the analytical perspective, the following terms describing various databases are irrelevant- they are just marketing terms to sell more software and services- check all that apply

Data Warehouse, Big Data, Data Lake, Data Mart

The following are the benefits of cloud computing- check all that apply

Democratization of computing power, Lower cost of software and hardware, Everyone can afford the 'latest and greatest'

The major advantages of online education include: (check all that apply)

Easy access to reference materials, Lower cost, Leveraging the best content, Level playing field, Easy worldwide 24/7 access

Today, the power shifter to customers due to -check all that apply

Easy price comparison, Easy search, 24/7 access to info, Public online evaluations

According to Calvin Coolidge 'The business of America is distribution of income'

False

Football is a bad example of the Zero Sum Game concept.

False

Medical errors are the third-most-common cause of death in the U.S. and account for more that 500,000 death per year.

False

Since the digital revolution is less than 10 years old, there are enough executives with enough experience to make effective decisions on leveraging digital technologies in business processes.

False

The shift of power to consumers is a bad idea for the society. It makes more expensive to market good products.

False

Following are exaples of 'needs'

Food, Clothing, Procreation, Safety

Why would McKinsey- a management consulting firm- open a digital division- check all that apply

General management and digital technologies are intertwined, There is a growing market for advice on how to blend traditional and digital methods, They have to compete with traditional tech consulting companies such as Accenture

The following tech companies are in the news business one way or another whether they admit or not- check all that apply

Google, Microsoft with Linkedin, Facebook, Apple, Twitter, Yahoo

PGA Tour uses the following technologies to improve customer experience- check all that apply

High speed data networks on a golf course, Military-grade radar, Augmented reality (tracing), Wearable cameras, GPS

Marketing is incompatible with- check all that apply

High taxation, High regulation, Corruption, Collectivism, Communism

Big Data is defined by Meta Group as data having- check all that apply

High velocity, High Volume, High variety of formats-text, video, images, audio

The following civilian technologies originated as a military applications- check all that apply

Internet, Databases, Laser, Voice recognition, Drones, GPS, Computer mouse, Microwave Ovens

The following consumer products are the byproduct of defense research and development: check all that apply

Internet, Laser, GPS, Drones, Voice Recognition, Windows as computer interface

Digital Twin...- check all that apply

It is a digital representation of real equipment, Lowers the cost of testing, Lower to cost of design

It is impossible to design and execute a modern marketing strategy without -check all that apply

Knowledge of relevant digital technologies, Analytic systems/detailed tracking, Online presence(website, social media, email, etc.), The right allocation of efforts between digital and physical aspects

The weakness of marketing and business analytics is related to the following phenomena- check all that apply

Lack of data compatibility between various business systems, Poor data integrity, The lack of relevant data

The following are the relevant digital functions for the first responders: -check all that apply

License plate scanning, Gunshot detection, face recognition, social media monitoring, camera feeds

In the past, before the Internet and cars, the sellers had an advantage over buyers, among other due to

Long trip to the market/store, Time for shopping restricted by seller, Hard to compare prices, No pub., High Sales taxes

In agriculture, drones combined with cameras can be used for the following- check all that apply

Moisture analysis, Erosion analysis, Crop health analysis, Plant counting, Plant Physiology analysis

Digital transformation leads to the following-check all that apply

More frequent measurement,Creation of lots of data

The most contemporary technological 'wants' have not been invented or commercialized in -check all that DO NOT apply.

North Korea, Cuba, Soviet Union, Venezuela, France, Sweden, Germany, United Kingdom

Most non-profit organizations...-check all that apply

Offer mostly services as opposed to products, depend on good digital marketing, depend on trust of donors

The following are digital benefits-check all that apply

Optimization of manual, error prone processes,New products,New services,New business models

The following are the major digital challenges facing all businesses-check all that apply

Privacy of data,Security of data,Digital skills gap

Following are skills required of a good data analyst- check all that apply

Problem solving, Knowledge of digital technologies, Creativity, Causal mind/analytical thinking, Knowledge of people and psychology

The following are the key benefits of IoT-check all that apply

Remote sensing, Remote managing, Remote control, Remote communication, Remote alerts

Disruption of the music industry... check all that apply

Resulted the the Apple win, Resulted in the artists lost revenues, Was driven by sales of one song at a time

In the context of digitization, Finance departments can...-check all that apply

Should allocate more granular components of direct costs, Provide better pricing, Support more detailed measurement

Almost everyone buys online but the online sales are less the 9% of the total retail sales by value. What it means that people buy less expensive products while shopping online when compared to the brick-and-mortar alternative.

True

Keywords are a digital glue of online marketing

True

Marketing is so basic that it cannot be considered a separate function

True

Most non-profit organizations are too small to attract and keep the top digital talents.

True

The Food Safety Modernization Acts requires that the shipper must be able to provide a log of the controlled environment upon request from the receiver or an auditor.

True

There is not technical reason for a mortgage process to involve hundreds of paper pages and multiple days to complete it. Such process could take just a few minutes and be completely automated.

True

VR application in Architecture help to manage customer expectations with respect to the final llok and feel of the new construction

True

Customer service should involve-check all that apply

Upselling,Managing implementation of products and services sold, Retaining the existing customers, Responding to complaints

Artificial intelligence...- check all that apply

Usually requires a lot of computing power, Is just another marketing term, Is just another optimization process

The 'new' definition of www includes the following-check all that apply

What I Want, When I Want, Where I Want

Blockchain... check all that apply

Will allow to track and preserve every electronic transaction if we choose to adopt it, Is a technology that will increase accountability and transparency of software processes, Is a threat to several professions that exist only due to the inefficiencies of the current manual process

Digital technologies in politics...-check all that apply

Will make it harder for politicians to flip-flop on issues, Allows to bypass traditional media, Will make hard to hide inconvenient facts, Facilitates better communication with constituents

A good website should have the following attributes: - check all that apply

Works well on smartphones, Converts visitors to customers, Collects email addresses