Digital Marketing - Search Engine Optimization
Emotive Entertaining Useful
3 adjectives to describe great content
Trust/Authority of Host Domain Link Popularity of Specific Page Anchor Text of External Links to the Page On-page keyword usage
4 major components of Google's Ranking Algorithm
Search Volume Competition Propensity to Convert Value per lead
4 things to consider when choosing a keyword
Robots.txt
A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Hyperlink
A link in an electronic document that allows you, once you click on it, to follow the link to the relevant web page.
Link bait
A technique for creating content that is specifically designed to attract links from other web pages.
Flash
A technology used to show video and animation on a website. It can be bandwidth heavy and unfriendly to search engine spiders.
Universal Resource Locator (URL)
A web address that is unique to every page on the Internet.
Back links
All the links on other pages that will take the user to a specific web page.
The Internet Protocol (IP) address
An exclusive number that is used to represent every single computer in a network.
Yes
Can Google recognize the difference between a noun and a verb?
HTML
Certain tags used to structure the information and features within a web page.
The Golden Triangle
Depicts the triangular viewing pattern on a webpage which is created by tracking eye activity of users
Yes
Does site speed matter in Google rankings?
SEO PPC
Elements of Search Engine Marketing
PageRank
Google's secret algorithm for ranking web pages in search engine results pages.
Google crawls for the first text on the first page of your site. Might be your tabs "Home, About, etc"
If no description meta tag is included with your site, what shows up on the SERP?
Canonical
In SEO, it refers to a definitive URL.
No
Is the description meta tag used for Google's ranking?
black hat SEO
Practices that attempt to game the search engines
Search Engine Spiders
Programs that travel the web, following links and building up the indexes of search engines.
On-page optimization
SEO Strategy: achieved by making changes to the HTML code, content and structure of a website, making it more accessible for search engines, and by extension, easier for users to nd.
Off-page optimization
SEO Strategy: generally focused on building links to the website, and covers activities like social media and digital PR.
cookies
Search engines use __________ to maintain a history of a user's search activity
Heading tags
Standard elements used to define headings and subheadings on a web page. The number indicates the importance, so H1 tags are viewed by the spiders as being more important than H3 tags. Using target key phrases in your H tags is essential for effective SEO.
Meta tags
Tags that tell search engine spiders what exactly a web page is about
Alt tag
The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text eld to an image on a web page, normally with a descriptive function, telling a search engine or user what an image is about and displaying the text in instances where the image is unable to load.
Domain name
The easy-to-read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web.
Home page
The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book, or a magazine.
user data
The most effective way of judging the true relevance and value of a website
Keyword frequency
The number of times a keyword or key phrase appears on a website.
App store optimization
The process of optimising mobile and web applications for the speci c web stores in which they are distributed.
42.13%
The very first listing on a SERP averages a ______% CTR
Anchor text
The visible, clickable text in a link.
Key phrase
Two or more words that are combined to form a search query - often referred to as keywords. It is usually better to optimize for a phrase rather than a single word.
Referrer
When a user clicks on a link from one site to another, the site the user has left
Keyword ranking
Where the keywords or phrases targeted by SEO rank in the search engine results - if your targeted terms do not appear on the rst three pages, start worrying.
