E-commerce chapter 11

Which of the following involves emailing another sellers bidders and offering the same product for less

Bid siphoning

Closed bidding offers the advantage of herd effects

False

One partial solution to high monitoring cost is

Fixed pricing

Refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item

Shill bidding

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

virtual communities

One of the first online virtual communities was:

well

when did the first online communities form

1980s

Which of the following is not one of the defining functions of a portal

Auctions

Which of the following statements best describes the potential impact of network effects with respect to portals

The value of the portal to advertisers and consumers increases geometrically as reach increases

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site

True