E Commerce Midterm
5 steps in the social marketing process
1 fan acquisition 2 engagement 3 amplification 4 community 5 brand strength
4 stages in business model disruption
1 intro products poorer quality 2 expand customers and improve product 3 prodcts becomes superior 4 lose market share
In 2014, roughly (47, 67, 147, 167) million people in the US accessed the internet via tablets
147
In which year can e commerce be said to have begun
1995
In 2014 the worlds online population was estimated to be around
2.8 billion
main types fo e commerce
B2C, B2B, C2C
Social e-commerce is the largest type of e- commerce
FALSE
The term e- business refers to teh digital enabling of transactions and processess involving an exchnage of value across organizational boundaries
FALSE
changes in online marketing since 2007
FB and social media grown, business can no longer tightly control brand messages, social and location based grown a lot
graph search
FBs search engine, inroduced in July 2013
The online marketplace is characterized by persistent price dispersion
TRUE
Which of the following is not true regarding e commerce today?
The market middleman dissapeared
network effect
a network effect occurs when everyone in a group recieves value bc all particiapants use the same tool or product
which of the following is the top- selling online retail category?
computers/ electronics
e business vs e commerce
e commerce is TRANSACTIONS
how do people use thei mobile devices today
entertainment
all of the following were visions of e commerce expressed during the early years of e commerce except
fast follower advantage
location based marketing techniques
geo aware, proximity (perimeter)
which of the following is not a unique feature of e commerce tech
information asymmetry
friction free
information equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitve advantages are eliminated
engagament
involves using a variety of tools to encourage users to interact with content and brand
co-location
practice of owning and managing your own web servers but housing them in a vendors physcial facility
E commerce can be defined as
the use of the internet, the web, and mobile apps to transact business
Which of the following statements about the Web is not true
the web is the technology upon which the internet is based
Which of the follwing best describes the early years of e commerce
they were a technological success but a mixed business success
8 unique features of e-commerce
ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/ customization, social technology
Bluetooth low energy BLE
uses less battery power than GPS and is more accurate than targeting through Wi-Fi triangulation
Retail chains account for (15%, 35%, 75%, 95%) of online retail firm revenues
35%
The size of the B2B market in 2014 was estimated to be around (570 m, 5.7 b, 570 b, 5.7 t)
5.7 trillion
define and describe CRM
CRM generate a profile of each customer available to everyone in the firm
Price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices
FALSE
The Web is a worldwide network of computer networks
FALSE
basic steps in creating a pintrest marketing campaign
brand page, pin photos, URL links, keywords, hashtags
open graph
is a FB feature that allows app developers to integrate their apps into the FB pages of users who sign up for the app
menu costs
the cost of re entering product prices
Which of the following is not a major business trend in e-commerce in 2014- 2015?
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants
organizational development
a plan that describes how the company will organize the work that needs to be accomplished in the business plan/ strategy. work divided into finctional departments.
the early years of e-commerce were driven by all the following factors except
an emphasis on exploiting traditional distribution channels
4 main impacts the internet has had on marketing
broadened the scope of marketing, increased the richness, expanded the information intensity, always on environment
what are transaction logs
built into web server software, record user activity at a website
All of the following are major tech trends in e-commerce in 2014- 2015 except
cloud computing enables the creation of Big Data
dynamic page generation
contents of a web page are stored as objects in a database, rather than hard coded in HTML
6 features/ services that support e commerce
email, search engines, IM, chat, streaming media, and cookies
which of the following is a characteristic of the reinvention phase of e commerce
expansion of e commerce to include services as well as goods
all fo the follwoing are issues facing Pintrest except
inability to retain users
development of world wide web and key players
invented 1989- 1991 4 components are HTML, HTTP, web serves, web browser NCSA graphics Netscape, microsoft- int explorer
fan acquisition
involves using any of a variety of means to attract people to your website and other social marketing platforms, such as FB and twitter
amplification
involves using the inherent strength of social networks to encourage visitors and fans to share their likes and comments w friends
ubiquity
means e commerce is available just about everywhere and anytime
issues building an e commerce website
multiskilled staff, software, hardware, risk, costs, inventory management, credit card authentication another option is co location
One of the predicitions for the future of e-commerce is that
overall revenues from e-commerce will grow at an annualized rate of about 13% a year through 2018
Which of the following statements is NOT true
overall transaction costs have dropped dramatically
privacy policy
public statements to customers declaring how you will treat anyn personal info that you gather from them on your web site
FB exchange
real time bidding system that allows advertisers to target their ads to specific users based on personal info provided by FB
mobile first design
refer to as a beginning the e commerce deveopment process witha mobile presence rather thana desktop Web site
first mover
refers to a a firm that is first in a particular area and that moves quickly to gatehr market share
information assymetry
refers to any disparity in relevant market information among parties in a transaction
richness
refers to the complexityand content of a message
Disintermediation
refers to the displacement of the market middleman and the creation of a new direct relationship between producers and consumers
social density
refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connection are forced on users
webrooming
refers to the practice of researching a product online before purchasing it at a physical store
dark social
refers to those forms of social sharing that occur off the major social networks, through alternatice communication toosl
marketspace
removes a marketplace from a temporal and geograhical location
5 marketing tools available w FB
sidebar ads, news feed ads, brand pages, like buttons, mobile ads, FBX
unique features of a mobile web presence
small screen, slower connection, file size, design
information systems
spans both technical and behavioral approach to studying e commerce
location based marketing
targets marketing messages to users based on their location
proximity marketing
techniques identify a perimeter around a physical location and tehn target ads to users within that perimeter
geo- aware
techniques identify the location of a users device and then target marketing to the device, recommending actions within the area
which of the following is the best definition of transaction cost
the cost of participating in a market
All of the following can be considered a precursor to e commerce except
the develpoment of the smartphone
innovation, invention
the first evolutionary phase of e comerce from 1995- 2000, characterized as technology- driven and ungoverned
Which of the following statements is true about the traditional tradeoff between richenss and reach of a marketing message prior to the development of the web?
the larger the audience reached, the less rich the message
the world wide web
the original "killer app" that made the internet commercially interesting and extraordinarily popular
what is web analytics software and what is it used for
web analytics is a software package that collects, stores, analyzes, and graphically presents data on each of the stages in the conversion of shopper to customer process in e commerce sites
which of the following is associated with the technological development of local area networks and client/ server computing?
workgroup automation (doc sharing)