E Commerce Midterm

5 steps in the social marketing process

1 fan acquisition 2 engagement 3 amplification 4 community 5 brand strength

4 stages in business model disruption

1 intro products poorer quality 2 expand customers and improve product 3 prodcts becomes superior 4 lose market share

In 2014, roughly (47, 67, 147, 167) million people in the US accessed the internet via tablets

147

In which year can e commerce be said to have begun

1995

In 2014 the worlds online population was estimated to be around

2.8 billion

main types fo e commerce

B2C, B2B, C2C

Social e-commerce is the largest type of e- commerce

FALSE

The term e- business refers to teh digital enabling of transactions and processess involving an exchnage of value across organizational boundaries

FALSE

changes in online marketing since 2007

FB and social media grown, business can no longer tightly control brand messages, social and location based grown a lot

graph search

FBs search engine, inroduced in July 2013

The online marketplace is characterized by persistent price dispersion

TRUE

Which of the following is not true regarding e commerce today?

The market middleman dissapeared

network effect

a network effect occurs when everyone in a group recieves value bc all particiapants use the same tool or product

which of the following is the top- selling online retail category?

computers/ electronics

e business vs e commerce

e commerce is TRANSACTIONS

how do people use thei mobile devices today

entertainment

all of the following were visions of e commerce expressed during the early years of e commerce except

fast follower advantage

location based marketing techniques

geo aware, proximity (perimeter)

which of the following is not a unique feature of e commerce tech

information asymmetry

friction free

information equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitve advantages are eliminated

engagament

involves using a variety of tools to encourage users to interact with content and brand

co-location

practice of owning and managing your own web servers but housing them in a vendors physcial facility

E commerce can be defined as

the use of the internet, the web, and mobile apps to transact business

Which of the following statements about the Web is not true

the web is the technology upon which the internet is based

Which of the follwing best describes the early years of e commerce

they were a technological success but a mixed business success

8 unique features of e-commerce

ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/ customization, social technology

Bluetooth low energy BLE

uses less battery power than GPS and is more accurate than targeting through Wi-Fi triangulation

Retail chains account for (15%, 35%, 75%, 95%) of online retail firm revenues

35%

The size of the B2B market in 2014 was estimated to be around (570 m, 5.7 b, 570 b, 5.7 t)

5.7 trillion

define and describe CRM

CRM generate a profile of each customer available to everyone in the firm

Price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices

FALSE

The Web is a worldwide network of computer networks

FALSE

basic steps in creating a pintrest marketing campaign

brand page, pin photos, URL links, keywords, hashtags

open graph

is a FB feature that allows app developers to integrate their apps into the FB pages of users who sign up for the app

menu costs

the cost of re entering product prices

Which of the following is not a major business trend in e-commerce in 2014- 2015?

Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants

organizational development

a plan that describes how the company will organize the work that needs to be accomplished in the business plan/ strategy. work divided into finctional departments.

the early years of e-commerce were driven by all the following factors except

an emphasis on exploiting traditional distribution channels

4 main impacts the internet has had on marketing

broadened the scope of marketing, increased the richness, expanded the information intensity, always on environment

what are transaction logs

built into web server software, record user activity at a website

All of the following are major tech trends in e-commerce in 2014- 2015 except

cloud computing enables the creation of Big Data

dynamic page generation

contents of a web page are stored as objects in a database, rather than hard coded in HTML

6 features/ services that support e commerce

email, search engines, IM, chat, streaming media, and cookies

which of the following is a characteristic of the reinvention phase of e commerce

expansion of e commerce to include services as well as goods

all fo the follwoing are issues facing Pintrest except

inability to retain users

development of world wide web and key players

invented 1989- 1991 4 components are HTML, HTTP, web serves, web browser NCSA graphics Netscape, microsoft- int explorer

fan acquisition

involves using any of a variety of means to attract people to your website and other social marketing platforms, such as FB and twitter

amplification

involves using the inherent strength of social networks to encourage visitors and fans to share their likes and comments w friends

ubiquity

means e commerce is available just about everywhere and anytime

issues building an e commerce website

multiskilled staff, software, hardware, risk, costs, inventory management, credit card authentication another option is co location

One of the predicitions for the future of e-commerce is that

overall revenues from e-commerce will grow at an annualized rate of about 13% a year through 2018

Which of the following statements is NOT true

overall transaction costs have dropped dramatically

privacy policy

public statements to customers declaring how you will treat anyn personal info that you gather from them on your web site

FB exchange

real time bidding system that allows advertisers to target their ads to specific users based on personal info provided by FB

mobile first design

refer to as a beginning the e commerce deveopment process witha mobile presence rather thana desktop Web site

first mover

refers to a a firm that is first in a particular area and that moves quickly to gatehr market share

information assymetry

refers to any disparity in relevant market information among parties in a transaction

richness

refers to the complexityand content of a message

Disintermediation

refers to the displacement of the market middleman and the creation of a new direct relationship between producers and consumers

social density

refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connection are forced on users

webrooming

refers to the practice of researching a product online before purchasing it at a physical store

dark social

refers to those forms of social sharing that occur off the major social networks, through alternatice communication toosl

marketspace

removes a marketplace from a temporal and geograhical location

5 marketing tools available w FB

sidebar ads, news feed ads, brand pages, like buttons, mobile ads, FBX

unique features of a mobile web presence

small screen, slower connection, file size, design

information systems

spans both technical and behavioral approach to studying e commerce

location based marketing

targets marketing messages to users based on their location

proximity marketing

techniques identify a perimeter around a physical location and tehn target ads to users within that perimeter

geo- aware

techniques identify the location of a users device and then target marketing to the device, recommending actions within the area

which of the following is the best definition of transaction cost

the cost of participating in a market

All of the following can be considered a precursor to e commerce except

the develpoment of the smartphone

innovation, invention

the first evolutionary phase of e comerce from 1995- 2000, characterized as technology- driven and ungoverned

Which of the following statements is true about the traditional tradeoff between richenss and reach of a marketing message prior to the development of the web?

the larger the audience reached, the less rich the message

the world wide web

the original "killer app" that made the internet commercially interesting and extraordinarily popular

what is web analytics software and what is it used for

web analytics is a software package that collects, stores, analyzes, and graphically presents data on each of the stages in the conversion of shopper to customer process in e commerce sites

which of the following is associated with the technological development of local area networks and client/ server computing?

workgroup automation (doc sharing)