E Marketing Quiz 8

sending emails only to specific segments of the email list changing portions of content for each segment within an email

Email marketers can target different segments by

it typically has information about deals that might interest its customers

Email marketing can be especially effective for a search engine like Kayak or Expedia because

targeting emails to the right users based on their ongoing behavior

If an email marketer has a good email list and lots of information about the users on this list, marketing automation would be useful for

Including these recipients puts the company at risk of being blocked by spam filters

Why should email marketers remove from their email list any consumers who have not opened an email for several months?

engage in lead nurturing

A B2B services company is likely to use email marketing to

a triggered email

A company sends out a broadcast email to its entire email list informing the list about Black Friday deals. At 6:00 pm on Black Friday, the company sends out an email only to members of its email list that (1) clicked on the previous email and (2) did not make a purchase. This second email is an example of

training the employees within Company X

After a B2B services company closes a deal with Company X, email marketing may still be useful for purposes of

allowing customers to sign up for the email list during the checkout procedure

Retail websites can most advisedly grow their email list by

it attracts a higher volume of sign-ups than a longer form

The primary advantage of a short email sign-up form is that

the open rate

To determine the winner of an A/B test on a subject line, an email marketer should use