Ecommerce Quiz 1
Which of the following features of ecommerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? a. Global reach b. Richness c. Interactivity d. Personalization
a. Global reach
The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of which of the following? a. Richness b. Ubiquity c. Information density d. Personalization
a. Richness
The element of a business model that is responsible for making the model work is a. The management team b. The organization structure c. The firm's key competitive advantage d. The market strategy
a. The management team
Ecommerce can be defined as a. The use of the internet, the web, and mobile apps to transact business b. The use of any internet technologies in a firm's daily activities c. The digital enablement and processes within an organization
a. The use of the internet, the web, and mobile apps to transact business
Which element of the business model examines who else occupies the firm's intended marketplace a. Value proposition b. Competitive environment c. Competitive advantage d. Market strategy
b. Competitive environment
A firm's _____ describes how a firm will produce a superior return on investment capital a. Value proposition b. Revenue model c. Market strategy d. Competitive advantage
b. Revenue model
The existence of a large number of competitors in any one market segment may indicate: a. An untapped market niche b. The market is saturated c. No on firm has differentiated itself within that market d. A market that has already been tried without success
b. The market is saturated
Which of the following would be considered an indirect competitor of American Airlines? a. JetBlue b. Zipcar c. Orbit d. British Airways
b. Zipcar
Which of the following is NOT an example of the bricks and clicks e-tailing business model? a. Walmart.com b. Jcpenny.com c. Dell.com d. Staples.com
c. Dell.com
All of the following may lead to a competitive advantage EXCEPT a. Less expensive suppliers b. Better employees c. Fewer products d. Superior products
c. Fewer products
Which of the following is NOT a unique feature of ecommerce technology? a. Interactivity b. Social technology c. Global broadcasting d. Richness
c. Global broadcasting
All of the following are key elements of a business model EXCEPT: a. Competitive environment b. Organizational development c. Information technology strategy d. Market strategy
c. Information technology strategy
Which type of ecommerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? a. Consumer to consumer b. Social ecommerce c. Mobile ecommerce d. Business to business
c. Mobile ecommerce
A business document that specifically details how you plan on selling your product and find new customers is called a. Sales analysis b. Business plan c. Competitive strategy d. Market strategy
d. Market strategy
Which of the following qualities is LEAST likely to decrease a consumer's search cost? a. Ubiquity b. Global reach c. Information density d. Richness
d. Richness
Which of the following is NOT true regarding ecommerce today? a. Economists' vision of a friction free market have not been realized b. Consumers are less price sensitive that expected c. There remains considerable persistent price dispersion d. The market middlemen disappeared
d. The market middlemen disappeared
Which element of the business model addresses the question of why a customer should buy from the firm a. Revenue model b. Competitive advantage c. Market strategy d. Value proposition
d. Value proposition
