Econ 139A - Chapter 10
Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking
B) Stephen King
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016? A) books B) magazines C) newspapers D) periodicals
C) newspapers
Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
B) media migration
The New York Times introduced which of the following revenue models in 2011? A) paywall B) metered subscription C) advertising D) walled garden
B) metered subscription
Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their video game teams. B) Twitch accounts for over 80% of the online e-sports viewing in the United States. C) At current rates of growth, e-sports will eclipse console game revenue by 2020. D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.
D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following forms of media generate the most revenue? A) television B) Internet C) newspapers D) box office
A) television
Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google
D) Google
Which of the following statements about mobile gaming is not true? A) Mobile games generated an estimated $3 billion in 2015. B) Mobile games have proven difficult to monetize. C) Mobile games appeal to a younger demographic than console games. D) Mobile games are expensive to develop.
D) Mobile games are expensive to develop.
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? A) The Print-centric model B) The Integrated Print/Web C) The Digital First model D) The Convergence model
D) The Convergence model
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
D) freemium
Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) increased popularity of binge watching compared to watching linear TV D) inability to attract customers to traditional products
D) inability to attract customers to traditional products
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
D) industry convergence.
Which of the following statements about the newspaper industry is not true? A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. B) Online readership of newspapers is increasing. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper circulation revenues have declined by 10% since 2000.
A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about online magazine publishing is not true? A) The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines. B) More than 35% of tablet computer owners read magazine content once a week. C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.
A) The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable television. C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. D) OTT entertainment services enable binge watching.
A) To use OTT services, consumers must purchase a bundle of channels.
_______ has the highest share of the e-book market. A) Amazon B) Apple C) Google D) Barnes & Noble
A) Amazon
Which of the following streaming TV devices does not involve use of a remote controller? A) Google Chromecast B) Apple TV C) Amazon Fire TV D) Roku
A) Google Chromecast
Which of the following happened when newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.
A) Google launched its search engine.
________ accounted for the second largest amount of paid online content revenues in the United States in 2016. A) Online video games B) Internet radio C) Online music D) Online TV and movies
A) Online video games
Which of the following statements about the movie industry is not true? A) Over 300 million Americans were expected to watch movies online in 2015. B) Online movie distribution is not dominated by a single distributor. C) Of the digital formats, the most revenue is generated by subscription streaming. D) DVD sales make up the largest share of movie revenues.
A) Over 300 million Americans were expected to watch movies online in 2015.
In 2015, which of the following forms of entertainment produced the least amount of revenue? A) Radio B) Music C) Video games D) Television
A) Radio
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
A) Technological
All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.
A) language.
Magazine print advertising revenues are expected to ________ through 2020. A) remain relatively flat B) more than double C) grow 20% D) significantly decrease
A) remain relatively flat
All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
B) Amazon Books Publishing.
Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2015. C) In 2015, sales of vinyl records grew by over 30%. D) Streaming music generates about 40% of all digital music sales.
B) Digital revenues accounted for less than half of all U.S. music revenues in 2015.
Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Most newspaper readers read the news using a combination of the Web, print and mobile. C) Over 65% of Internet users read newspaper content online. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
B) Most newspaper readers read the news using a combination of the Web, print and mobile.
A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate
B) freemium
Which of the following is not a type of digital gamers? A) casual gamers B) local gamers C) social gamers D) console gamers
B) local gamers
In 2016, which of the following comprised the largest segment of the online gaming audience? A) social gamers B) mobile gamers C) casual gamers D) console gamers
B) mobile gamers
DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
B) technical and legal means
Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games
B) television
Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.
C) Amazon supports the agency model.
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? A) Amazon B) Google C) Apple D) Barnes & Noble
C) Apple
In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books. A) Barnes & Noble B) Penguin Random House C) Hachette D) Harper Collins
C) Hachette
Which of the following is the fastest growing segment of media revenues? A) magazines B) home video C) Internet media D) radio
C) Internet media
Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com
C) Twitch.tv
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper? A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video
C) directly to a newspaper's home page
________ is the largest online movie download distributor. A) Netflix B) Hulu C) iTunes D) Google Play
C) iTunes
Over the past five years, book publishing revenues have: A) decreased slightly. B) increased steadily. C) remained stable. D) decreased sharply.
C) remained stable.
Which of the following native digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post
D) Huffington Post
Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
D) USA Today
Which of the following newspaper audience platforms has the highest percentage of readers? A) print/mobile B) Web only C) Web/mobile D) print
D) print
The leading merchants of digital games are Apple's App Store and: A) Xbox. B) Twitch.tv. C) Amazon Digital. D) the Google Play store.
D) the Google Play store.
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed
C) Flipboard
House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu
C) Netflix
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) price discrimination. B) content convergence. C) the release window. D) digital rights management.
C) the release window.
Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon? A) The dispute remains unresolved. B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books. C) Amazon can determine the prices of books sold on its platform at its sole discretion. D) Amazon must not sell the books for any lower than the price they are offered by Apple.
B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.
B) Readership of newspapers in print form continues to exceed online readership.
Which of the following statements about the television industry is not true? A) Netflix is the leading distributor of streaming TV. B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. D) Over-the-top entertainment services are a threat to cable television distributors.
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
B) distribution
Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
B) magazine aggregator
