English Pop Quiz
Stakeholders
All people and groups who have something to gain or lose
Campaign Kit
Describes in detail specific campaign materials and rhetorical actions that will be part of campaign
Reasons
Explain why audience should believe assertion
Secondary Evidence
Provides interpretations of primary evidence through scholarly articles, newspaper analyses, op-ed columns
Primary Evidence
Refers to information gathered directly about topic through observation, interview, experiment, questionnaires/surveys; can also include newspaper accounts
Campaign Brief
Spells out problem, audience, goals, message, and methods for evaluating campaign
Stasis Theory
Time-tested strategy for helping clarify which questions are most important to an issue
Argument
Using process of inquiry to develop a response to a rhetorical problem
Claim
Very condensed version of your overall argument, basic message want to convince audience of
Public Awareness Campaigns
aim to build awareness in the public for an issue thats unknown or misunderstood, but important