English Pop Quiz

Stakeholders

All people and groups who have something to gain or lose

Campaign Kit

Describes in detail specific campaign materials and rhetorical actions that will be part of campaign

Reasons

Explain why audience should believe assertion

Secondary Evidence

Provides interpretations of primary evidence through scholarly articles, newspaper analyses, op-ed columns

Primary Evidence

Refers to information gathered directly about topic through observation, interview, experiment, questionnaires/surveys; can also include newspaper accounts

Campaign Brief

Spells out problem, audience, goals, message, and methods for evaluating campaign

Stasis Theory

Time-tested strategy for helping clarify which questions are most important to an issue

Argument

Using process of inquiry to develop a response to a rhetorical problem

Claim

Very condensed version of your overall argument, basic message want to convince audience of

Public Awareness Campaigns

aim to build awareness in the public for an issue thats unknown or misunderstood, but important