ENT 396 CH.5

Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system

False

Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people

False

Which of the following statements is true? a. Innovation is the process by which entrepreneurs consume marketable ideas. b. Innovation does not involve change. c. Innovation is the government's responsibility. d. Innovation is the specific function of entrepreneurship.

Innovation is the specific function of entrepreneurship

The left hemisphere of the brain is responsible for logical and analytical skills

True

Which of the following mental habits inhibit creativity and innovation? a. stereotyping, incubation b. security hunting, risks c. functional perspective, mind-sets d. either/or thinking, stereotyping

either/or thinking, stereotyping

Overnight package delivery is illustrative of which source of innovation? a. process needs b. incongruities c. unexpected occurrences d. change in perception

incongruities

What are the four types of innovation? a. synthesis, extension, retention, analysis b. analysis, synthesis, duplication, retention c. invention, extension, synthesis, duplication d. extension, retention, analysis, duplication

invention, extension, synthesis, duplication

The incubation process involves which of the following? a. letting the subconscious work b. working harder c. changing jobs d. talking with friends

letting the subconscious work

The combination of existing concepts and factors into a new formulation would define which of the following terms? a. extension b. invention c. synthesis d. analysis

synthesis

One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity

true

Which of the following are sources of innovation? a. synthesis and technology b. industry changes and extension c. duplication and processes d. unexpected occurrences and incongruities

unexpected occurrences and incongruities

Which of the following statements is true? a. Both sides of the brain are important to the creative process. b. The left brain is more important in the creative process than the right brain. c. Motivation, not the brain is the key to the creative process. d. The right brain is more important in the creative process than the left brain.

Both sides of the brain are important to the creative process

Which of the following statements is true? a. The left brain helps people understand analogies and imagine things. b. The right brain helps people understand analogies and imagine things. c. Right and left brain concepts are meaningless. d. The right brain helps people analyze and verbalize.

The right brain helps people understand analogies and imagine things

Incongruities are gaps or differences between expectations and reality

True

Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.

True

Synthesis is the combining of existing concepts into a new formulation

True

The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied

True

The four basic types of innovation are invention, extension, duplication, and synthesis

True

The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation

True

The phase of the creative process when the idea or solution the individual is seeking is discovered is the a. incubation process. b. evaluation and implementation. c. idea experience. d. background or knowledge accumulation.

idea experience

Logical and analytical skills are developed in the a. left hemisphere of the brain. b. central hemisphere of the brain. c. anterior hemisphere of the brain. d. right hemisphere of the brain.

left hemisphere of the brain

Which of the following is not one of the phases in the creative process? a. the incubation process b. evaluation and implementation c. preliminary investigation d. background or knowledge accumulation

preliminary investigation

The four phases in the creative process in order are a. idea experience, background or knowledge accumulation, incubation, and evaluation and implementation. b. evaluation and implementation, idea experience, incubation, and background or knowledge accumulation. c. incubation, background or knowledge accumulation, idea experience, and evaluation and implementation. d. background or knowledge accumulation, incubation, idea experience, and evaluation and implementation.

background or knowledge accumulation, incubation, idea experience, and evaluation and implementation

Which of the following is a characteristic of creative people? a. poor image of themselves b. rigid and dogmatic c. bright but not necessarily brilliant d. unmotivated by challenging problems

bright but not necessarily brilliant

Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity? a. by perceiving in a restraining mode b. by perceiving in a restructured mode c. by perceiving in a relational mode d. by perceiving in a retinal mode

by perceiving in a relational mode