ENT Module 5

One of the ways of anticipating domain change is by surveying the business environment. This may be accomplished by asking "Are there changing preferences in existing markets?" "What are there emerging best practices?" "Are there changing laws or regulations?" "Are there changing trade alliances and policies?"

"Are there changing laws or regulations?"

One of the ways of anticipating domain change is by surveying markets and needs. This may be accomplished by asking "What are there emerging best practices?" "Are there changing trade alliances and policies?" "Are there changing preferences in existing markets?" "Are there changing laws or regulations?"

"Are there changing preferences in existing markets?"

One of the ways of anticipating domain change is by surveying industry. This may be accomplished by asking "Are there changing trade alliances and policies?" "What are there emerging best practices?" "Are there changing laws or regulations?" "Are there changing preferences in existing markets?"

"What are there emerging best practices?"

What type of startup capital is characterized by peoples' knowledge, skills, and abilities? Human Natural Intellectual Social

Human

What type of startup capital is characterized by knowledge, routines, and inventions embodied in new venture processes and practices? Intellectual Human Social Natural

Intellectual

When you determine that your solution can be offered to others at a profit, you have demonstrated that your proposal has personal fit. business model fit problem-solution fit. product-market fit.

business model fit

An important way to promote your ability to improvise effectively is to learn from other domain experts by hanging out in creative communities. communities of practice. coffee shops. co-working spaces.

communities of practice.

To frame problems and suggest solutions, analogical reasoning compares current ideas with strategic planning. historical precedents. case laws. future precedents.

historical precedents.

Problem framing should _________ with alternative generation. interact associate combine disconnect

interact

Creative ideas can change the world by instigating evolutionary change processes that link problems, solutions, and startups. ideas, prototypes, & products. customers, markets, and products. novel ideas, stakeholders, and domains.

novel ideas, stakeholders, and domains.

Creative action cycles describe the process that leads to domain and legitimacy. stakeholder enrolling. novel ideas. solution selection.

novel ideas.

If you intend to help customers by making a service faster and more efficient than alternative offerings, you would create value by offering a relative advantage with respect to newness customization brand. performance.

performance.

Addressing the judgment of whether you solve a problem or not is most closely associated with financial risk. market risk. customer risk. product risk.

product risk.

When you determine that people are willing to pay for your solution, you have demonstrated that your proposal has personal fit. problem-solution fit. business model fit. product-market fit.

product-market fit.

Divergent thinking, associative thinking, and analogical reasoning can help solve problems associated with resource acquisition by inspiring resourcefulness. stakeholder enrollment. convergent thinking. product-market fit.

resourcefulness.

Which of the following best describes the learning objective for Module 5? Ability to accumulate resources necessary to begin a startup journey Ability to identify stakeholders and overcome their objections to novel ideas Ability to combine ideas and resources to design and refine innovative solutions Ability to understand customers and quantify market opportunities

Ability to combine ideas and resources to design and refine innovative solutions

__________ uses comparisons to precedents (other companies, offerings, objects, processes, etc.) to frame problems and suggest solutions. Convergent thinking Divergent thinking Problem framing Analogical reasoning

Analogical reasoning

Which of the following is not one of the popular innovation or entrepreneurship methods based onevolutionary cycles wherein novel ideas are introduced to stakeholders in hopes of changing a particular domain of practice? Business plan development Design thinking Agile design Lean startup

Business plan development

Which of the following is not one of the questions you should ask to determine if the value you offer to customers and stakeholders is essential? Does your solution solve a customer's most extreme unsolved pain? Can your new venture earn a profit? Are you better than doing nothing and better than using an alternative? Does your solution address a new or unsatisfied job?

Can your new venture earn a profit?

Sara and Carter met with coworkers to develop new service initiative ideas. They began the meeting by brainstorming ways they could improve their current customers' experiences. Carter left the room for 15 minutes to brainstorm alone while Sara brainstormed with about ten other coworkers. Based on prior research on brainstorming effectiveness, who is likely to generate the most ideas in this example? They are likely to propose the same number of ideas Sara, because she has access to more diverse expertise Prior research is inconclusive Carter, because he is avoiding group process losses

Carter, because he is avoiding group process losses

Which of the following analogies inspired Ford to develop their assembly line process that dramatically reduce costs and enabling many more people to adopt automobiles? Bicycle manufacturers Local supermarkets Oil refineries Cattle slaughterhouses

Cattle slaughterhouses

Which of the following is not one of the creative thinking processes that you can apply to create value for others? Collective thinking Divergent thinking Associative thinking Analogical reasoning

Collective thinking

In Matt Ridley's TED Talk, "When ideas have sex," what processes does he propose as essential to improving wealth and living conditions? Bootstrapping and economic spillover Rising inflation and new industry creation Competition and market fluctuations Comparative advantage and specialization

Comparative advantage and specialization

What are judgment processes used to determine the fitness or quality of novel ideas called? Wishful thinking Divergent thinking Convergent thinking Inspired thinking

Convergent thinking

What type of startup capital is characterized by instruments used to exchange for resources, such as debt, equity, and cash? Financial Natural Human Social

Financial

The reading "What's better than brainstorming" suggested overcoming common group process losses associated with brainstorming meetings by Doubling the amount of time allocated to brainstorming meetings Replacing brainstorming with root-cause analysis as a primary meeting tool Having meeting participants brainstorm ideas individually before the meeting Inviting seven or more people to brainstorming meetings

Having meeting participants brainstorm ideas individually before the meeting

Low fidelity prototypes like napkin sketches, canvases, and mockups are an effective means of "inviting others to play", thereby getting them involved in evaluating and co-creating novel proposals. Letting others join you in imagining encourages them to enroll. With respect to engaging investors in this manner, which of the following bits of advice reinforces this point? If you want me to join, make me an offer If you want my advice, ask for my money If you want my money, ask for my advice If you need my help, just ask for it

If you want my money, ask for my advice

Which of the following is not one of the primary ways that low fidelity prototypes promote creativity? Engaging stakeholders (gatekeepers) as co-creators Increasing the number of convergent thinking processes employed Requiring early consideration of constraints Provoking imagination

Increasing the number of convergent thinking processes employed

According to Tim Brown from IDEO, the world's leading design firm, what does design thinking begin with? An idea Creative thinking A plan Integrative thinking

Integrative thinking

Which of the following is not one of the three essential aspects fundamental to design thinking? Intelligence Empathy Ideation Experimentation

Intelligence

What does Tim Brown from IDEO, the world's leading design firm, why is design thinking an appropriate response to change? It emphasizes critical thinking more than other creativity methods It offers new ways of tackling problems It is based on engaging elite expertise to address a problem It creates new career options for product designers

It offers new ways of tackling problems

Which of the following is not one of the "official rules" of brainstorming? Encourage wild ideas Judge ideas as you go Go for quantity Be visual

Judge ideas as you go

What analogy best represents "chunks" and interfaces you can use to create a "modular architecture" that enables users/buyers to innovate and customize their own solutions? Computer components Legos Car parts IKEA furniture

Legos

Which jazz musician recorded the classic cool jazz album "Kind of Blue" by using several interventions that improved the creative improvisation of his musicians? Louis Armstrong Charlie Parker Miles Davis Duke Ellington

Miles Davis

What type of startup capital is characterized by land and other locally available factors of production? Intellectual Human Natural Social

Natural

Which of the following are most valuable for promoting the evolution of novel ideas until they are valuable to stakeholders? Pictures Stories Descriptions Prototypes

Prototypes

When Dr. Ford described different approaches to acquiring resources, he described how you can "break" things to get what you need. Which of the following best describes this approach to resource acquisition? Break open your savings and purchase what you need Break one resource in half to make two resources Inventory your resources and break them up into chunks Take resources from one use and apply them to another

Take resources from one use and apply them to another

Dr. Ford suggested that creating broad frameworks of understanding and action, such as a company strategy or culture, provides a way of aligning individual effort while still capitalizing on individuals' ability to improvise. Which of the following key lessons from jazz improvisation describes this example? Using minimal structures to allow flexibility Alternating between soloing and supporting Interrupting habits Embracing errors as a source of learning

Using minimal structures to allow flexibility

This class presents you with "learning modules." How do we use modular architecture in the way this course in designed? We try to be a little less boring than other classes with online components We allow students to practice lessons as many times as they need to in order to master the material We record small components that can be organized and navigated in many different ways We present a comprehensive description of creativity processes and methods used by practicing professionals

We record small components that can be organized and navigated in many different ways

Which of the following questions is most likely to promote divergent thinking processes? What are the possible uses for a blanket? What is the best comparison for our product? What are three trends that might make our solution more valuable in the future? Which is the best solution for us to pursue?

What are the possible uses for a blanket?

Divergent thinking is provoked by considering ideas that address critical tensions between two opposing ideas. a single stimulus question. customer priorities. highly important problems.

a single stimulus question.

Julia wants her cleaning service to get rid of her customers' hassles. She is attempting to: alleviate customer pains meet or exceed customer expectations bundle features to create essential benefits alert her customers

alleviate customer pains

The purpose of a minimum viable product (MVP) is to accelerate problem solving. buy-in. revenue. customer learning.

customer learning.

Addressing the judgment of whether people are willing to pay for your solution is most closely associated with financial risk. product risk. customer risk. market risk.

customer risk.

Spencer was excited when he was able to manufacture a graphene coffee cup that could keep coffee hot 20% longer than ceramic cups. He was disappointed, however, when he was unable to find people willing to pay $40 for is a new cup. Which of the following risk related judgments is Spencer facing in this example? financial risk. product risk. market risk. customer risk.

customer risk.

Modularity and modular architectures serve as a platform for creating relative advantage with respect to performance. customization. newness. brand.

customization.

A process of developing multiple ideas that depart from a single stimulus question is called problem framing. convergent thinking. analogical reasoning. divergent thinking.

divergent thinking.

In order for improvisation to promote creativity, an individual needs exceptional command of fundaments and routines in a task domain. access to highly engaged customers. a free and uninhibited spirit. a ready supply of human, social and financial capital.

exceptional command of fundaments and routines in a task domain.

Borrowing in order to acquire resources you need to develop your creative ideas involves exchanging something you have now for something you will need soon. using what you have on hand. exchanging something you'll have in the future for something you need now. taking someone else's idea and "borrowing" it to start a new venture.

exchanging something you'll have in the future for something you need now.

Associative processes involving making connections among existing ideas. new creations. friends and colleagues. current experiences.

existing ideas.

Group "process losses" decrease brainstorming group effectiveness because leader dominance and self-censorship limits individual expression. emergent leadership. groupthink. collaboration.

individual expression.

Addressing the judgment of whether you can offer your solution at a profit is most closely associated with financial risk. product risk. market risk. customer risk.

market risk.

With respect to provoking change with novel ideas, you are most likely to get others interested in enrolling with your proposals when they are not novel at all. moderately novel. slightly novel. highly novel.

moderately novel.

Novel ideas result from dreams and incubation. inspiration that forms new thoughts. new combinations among existing ideas. divine intervention that gives birth to original ideas.

new combinations among existing ideas.

It's very important for entrepreneurs to recognize and understand resources around them because the essence of entrepreneurship is to pursue opportunity even when you lack formal authority or budgets. gain control over your schedule and working fewer hours. recognize weak competition and make them obsolete with your creative innovations. realize an income that averages 42% more than average wage earners.

pursue opportunity even when you lack formal authority or budgets.

Solutions characterized by low levels of novelty would typically be described as exciting, interesting, or clever. feasible, desirable, and profitable. crazy, illegitimate, or silly. routine, familiar, or normal.

routine, familiar, or normal.

Alternative generation should be __________ judgment. separated from conducted after combined with intertwined with

separated from

Results of associative processes can vary from sustaining to disruptive. stereotypical to novel. disconnected to connected. unusual to radical.

stereotypical to novel.

Building in order to acquire resources you need to develop your creative ideas involves taking someone else's idea and "borrowing" it to start a new venture. exchanging something you'll have in the future for something you need now. using what you have on hand. exchanging something you have now for something you will need soon.

using what you have on hand.

The goal in divergent thinking is to maximize the number of critical questions asked. ideas connected. variations produced. analogies considered.

variations produced.

A design thinking tool that applies to all phases of the design thinking process - from "what is?" to "what if?" to "what wows?" to "what works?" - is brainstorming. journey mapping. rapid prototyping. visualization.

visualization.

An MVP is a prototype that demonstrates an offerings value with the least amount of resources and risk. with a comprehensive presentation of features and benefits. with clear evidence of product-market fit. with the interests of investors in mind.

with the least amount of resources and risk.

What is the most important rule of brainstorming? Defer judgment Build on the ideas of others Be visual Go for quantity over quality

Defer judgment

Which of the following is most characteristic of "creaction" (from the Just Start book description) and design thinking processes associated with creaction/creation? Describing ideas using pictures and prototypes Emphasizing historical market analysis Employing people with deep, but narrow expertise Presenting ideas with PowerPoint and spreadsheets

Describing ideas using pictures and prototypes

According to the design thinking explainer video, which of the following is not part of the design thinking process? Testing Prototyping Ideating Researching

Researching

What are the three processes that contribute to novel associations? Serendipity, luck, and similarity Serendipity, similarity, and shared links Routine, stereotypes, and existing knowledge Luck, existing ideas, and creativity

Serendipity, similarity, and shared links

What type of startup capital is characterized by trust-based relationships that promote exchange, goodwill, and brand equity? Intellectual Natural Human Social

Social

What does Tim Brown from IDEO, the world's leading design firm, mean when he says that design is human-centered? The process starts by assessing feasibility The process starts by considering humans needs The process starts by quantifying the size of a market The process starts by imagining how you are personally affected by a problem

The process starts by considering humans needs

When IDEO designers were tasked with building a better cubicle, what was the first thing they did? They experimented by creating and demonstrating prototypes They split up into small groups and engaged in ideation They generated ideas with brainstorming They gained empathy by observing and experiencing cubicle environments

They gained empathy by observing and experiencing cubicle environments

Which of the following used design ideas inspired by using grocery stores as an analogy that motivated the development of their value proposition? Toys 'R Us Amazon Best Buy Target

Toys 'R Us