ENTR 321 Chapter 12
The easiest way to avoid the pitfall of no commitment or dedication is to designate that the venture is a hobby or a whim. True or False
False
The entrepreneur should expect to encounter a friendly and supportive audience when presenting the business plan to potential financial sources. True or False
False
The pro forma balance sheet is used in the critical risk segment of the business plan. True or False
False
There are only two viewpoints from which a business plan should be written, the entrepreneur's and the financial source. True or False
False
The business plan is the entrepreneur's road map for a successful enterprise. True or False
True
A business plan is a.) a written document that details the proposed venture b.) a blueprint of the product c.) an instance of entrepreneurial passion d.) the result of the new business
a written document that details the proposed venture
An indicator of the planning pitfall of "failure to anticipate roadblocks" is a.) making no admission of possible flaws in the plan b.) having a contingency or alternative plan c.) recognition of future problems d.) pursuing a good work force
making no admission of possible flaws in the plan
The comprehensive business plan should be the result of a.) continuous operations of the venture b.) investor's promises of capital c.) reflections on the direction of the venture d.) the entrepreneur's best guesses
reflections on the direction of the venture
Which of the following questions should an entrepreneur ask when a business plan is turned down? a.) "That means you do not know how to evaluate a goold plan?" b.) "Can you identify friends who would like this kind of deal?" c.) "If you were in my position, how would you proceed?" d.) none of these
"If you were in my position, how would you proceed?"
The ten major segments of a business plan are below. Identify the order in which each segment will appear in the plan by placing a 1 next to the first part, a 2 next to the second part, and so on (through 10). -Financial Segment -Marketing Segment -Management Segment -Summary -Operations Segment -Business Description Segment -Critical-Risks Segment -Appendix -Harvest Strategy Segment -Milestone Schedule Segment
1 - Summary 2- Business Description Segment 3 - Marketing Segment 4 - Operation Segment 5 - Management Segment 6 - Financial Segment 7 - Critical-Risks Segment 8 - Harvest Strategy Segment 9 - Milestone Schedule Segment 10 - Appendix
Which of the following statements is not part of the "five-minute reading" by venture capitalists? a.) Determine the strengths and weaknesses of the entrepreneur b.) Determine the financial structure of the plan c.) Determine the characteristics of the venture and industry d.) Read the latest balance sheet
Determine the strengths and weaknesses of the entrepreneur
Which of the following describes advantages of the business plan for financial sources? a.) The plan identifies critical risks b.) The plan helps assess the entrpreneur's family c.) The plan identifies sources of capital d.) All of these
The plan identifies critical risks
Competitive analysis, advertising plan, and pricing policy are all part of the a.) milestone schedule segment b.) research, design, and development segment c.) marketing segment d.) financial plan segment
marketing segment
Which of the following is a critical factor to be considered in the management segment? a.) location of the plant b.) product design c.) organizational structure d.) suppliers
organizational structure
Which of the following statements may be the most important in new venture creation? a.) the income statement b.) the profit statement c.) the cash flow statement d.) the pro forma balance sheet
the cash flow statement
The financial segment includes a.) the cost statement b.) the R&D statement c.) the profit statement d.) the pro forma balance sheet
the pro forma balance sheet
An important guideline in putting the plan together is a.) to not highlight critical risks b.) to identify the target market c.) to over diversify d.) to impress with excessive detail
to identify the target market
The completed business plan provides the entrepreneur with a.) a nicely designed booklet b.) sense of well-being c.) a tool for communicating with financial sources d.) a product-launch timetable
a tool for communicating with financial sources
Which one of the following is not a benefit of a business plan to the entrepreneur? a.) Provides a communication tool for outside financial sources b.) Quantifies objectives, providing benchmarks for comparing forecasts with actual results c.) Allows the entrepreneur to view the venture critically and objectively d.) Provides a comprehensive product-launch timetable
Provides a comprehensive product-launch timetable
A business plan must illustrate the current status of the ventrue but the projected results. True or False
False
After delivering a pitch, it is not acceptable to question venture capitalists who turn down a funding opportunity. True or False
False
What is the significance of a harvest strategy segment in a business plan? a.) It is important for the entrepreneur to designate how the business will recruit new talent to the enterprise b.) It is important for the entrepreneur to plan for a liquidity event as an exit strategy c.) It is important for the entreprneuer to indicate how the business will increase in value d.) It is important for the entrepreneur to know how to buy up troubled companies
It is important for the entrepreneur ot plan for a liquidity event as an exit strategy
Factors that must be addressed when planning a new venture include setting realistic goals, determining milestones, making a commitment, and having flexibility. True or False
True
Which of the following statements would not be an appropriate guideline for successful business plan development? a.) Do not overdiversify b.) Avoid exaggeration c.) Highlight critical risks d.) Orient the plan to the present
Orient the plan to the present
A "niche" is a homogeneous group with common characteristics (i.e., all the people who have a need for a newly proposed product or service). True or False
True
An entrepreneur is much better off preparing his or her own business plan rather than hiring someone else, even if more experienced, to prepare it. True or False
True
Choose the appropriate business plan segment that corresponds with the following descriptions. 1. Describes the potential of the new venture 2. Discusses the advantages of location 3. Discusses price-cutting by the competition 4. Provides strategy for an initial public offering 5. Most crucial part of the plan 6. Describes any prototypes developed 7. Analyzes case if any sales projections are not attained 8. Shows the relationship between events and deadlines for accomplishment 9. Provides resumes of all key personnel 10. Contains support material such as blueprints and diagrams 11. Discusses pricing strategy 12. Should be written after the business plan is completed 13. Provides a budget 14. Explains proximity to suppliers 15. Sets forth timetables for completion of major phases of the venture 16. Provides industry background 17. Explains costs involved in testing 18. Identifies target markets 19. Describes legal structure of the venture 20. Provides balance sheet and income statement
1. Business Description Segment 2. Operations Segment 3. Critical-Risks Segment 4. Harvest Strategy Segment 5. Executive Summary 6. Milestone Schedule Segment 7. Marketing Segment 8. Milestone Schedule Segment 9. Management Segment 10. Appendix 11. Marketing Segment 12. Executive Summary 13. Financial Segment 14. Operations Segment 15. Milestone Schedule Segment 16. Business Description Segment 17. Research and Development Segment 18. Marketing Segment 19. Management Segment 20. Financial Segment
