Entrepreneurship I: What's the Objective?, Razzle Dazzle, SEM 3 UPDATED TEST(FOR REAL)

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Brand Loyalty

B

Caffeine Addict

B

First time User

B

Holiday

B

Repeat Shopper

B

Special Occasion

B

Usage rate

B

User Status

B

Bride

B,D

Marcus needs to generate some "out-of-the-box" sales promotion ideas for the WNBA team he works for. Last year, they placed coupons in the local paper, but Marcus is afraid that promotion might be ineffective if they try it again. Instead, he's thinking of creating a "coupon scavenger hunt" that sends fans all over town searching for free and discounted tickets. How was Marcus prepared for inspiration?

He's putting a new twist on an old idea

Something that will fulfill a customer's specific desire or need is a(n)

Incentive

Our new line of sundresses is available exclusively at Khol's department stores.

Inform

This new technology allows you to start your car from inside the house!

Inform

A recipe submitted to a magazine by a food manufacturer

Inform/Persuade

Activities

P

Attitudes

P

Lifestyle

P

Marathon Runner

P

Opinions

P

Values

P

Which of the following is an example of a newspaper that focuses primarily on the business world

The wall street journal

Which advertising medium is the wisest choice for advertisers who want to track user response?

The web

What is the first thing you should understand when setting out to develop "out of the box" sales promotion ideas for your game/event?

There is no particular source or technique

When a company uses promotion so customers will perceive it in a certain way, it is strengthening its

position

Newspapers and magazines are categorized as _____________ media.

publication

Special interest groups often use promotion to

relevant

One of the purposes of promotion is to ______ customers about the existence of a company or a product.

remind

To be effective, promotional messages need to be

repeated frequently

Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of

smishing

The way in which the promotional message is communicated should be

suited to the product

Sales promotion is a major part of sport/event marketing because

the industry is so highly competitive

Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.

time

Pop-up blockers and spam filters help individuals to avoid

unwanted web advertising

Conventional thinking, tried-and-true ways of doing things can be described as

"inside the box"

Which of the following is an example of a sales promotion:

A 50-percent-of coupon

Age

D

Discretionary Income

D

Ethnicity

D

Family Life Cycle

D

Family Size

D

Gender

D

Generation

D

Grandparents

D

NBA Cheerleader

D

Nationality

D

Newly Married Couple

D

Occupation

D

Religion

D

Social Class

D

Teenager

D

UNC Graduate

D

Which of the following statements about television advertising is true:

Even fast-forwarded, television ads reach their target audience

Which of the following is an example of a general business magazine

Fortune

City

G

Climate

G

County

G

Neighborhood

G

Region

G

Rural area

G

State

G

Street

G

Urban area

G

Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

He knows his target market

Play the lottery to benefit our state's schools!

Persuade

Buy one, get one free!

Persuade/Inform

Our university offers the best nursing education in the state.

Persuade/Inform

Aspirin is not just for headaches anymore! Take one daily to keep your heart healthy.

Persuade/Inform/Remind

A toothbrush with a dentist's name, address, and phone number printed on it.

Remind

Thanks for your business! By joining our frequent shopper's club, you will earn discounts and free products!

Remind/Inform/Persuade

Our store has been offering great bargains for 75 years!

Remind/Persuade

Shannon needs to generate some "out-of-the-box" sales promotion ideas for the concert tour she works on. She's not sure how to start, but she knows that a competitor's concert tour had great success last year with ticket contests on local radio stations. How is Shannon prepared for inspiration?

She knows her competition

Chelsea needs to generate some "out-of-the-box" sales promotion ideas for a charity walk/run event, but she's stuck. So she gathers all her colleagues together for a 30-minute meeting, and asks them to share as many ideas as they can during that time frame. How is Chelsea prepared for inspiration?

She's brainstorming

A primary benefit that magazine advertising offers is the ability to

Target a group of individuals interested in specialized content

Which of the following is not a benefit of "out-of-the-box" sales promotion:

You will break all previous ticket sales records

Some companies purchase 800-numbers to

allow customers to call in toll free.

To advertise its batteries globally, Energizer created a graphical representation of its trade character, the Energizer Bunny, to use in the virtual world Second Life. In that web environment, the Energizer Bunny is a(n)

avatar

Businesses receive positive feedback about the effectiveness of their promotional messages when consumers

buy their products

A characteristic of effective promotion is that it should be _______ to the intended audience.

communicate ideas

The end result of promotion is that information about goods, services, images, or ideas will be-

communicated

Advertising Media are channels of

communication

Promotions that convince customers to buy are especially important for ______ products.

competitive

Promotional messages should ______ the company's other promotional messages.

coordinate with

Which of the following is most important for marketers to consider when planning promotions?

costs

Promotions that convince customers to buy often use incentives such as

coupons

Which of the following is a way that promotion benefits society and the economy:

creates jobs

A long-range benefit that a business may derive from promoting its company image is

customer loyalty

Text-message advertising is most likely to be successful when the ads are

delivered to the cell-phone numbers of people interested in the product

A business's promotion can present facts in a creative way, but it must remain

honest

A way by which newspapers can be classified as advertising media is by

how often they are published

To help pay for her son's college education, Jenna agreed to wear a temporary tattoo on her forearm that advertises the Rusty Nail Restaurant. Jenna is serving as the restaurant's

human billboard

During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a(n)

human directinal

To qualify as a speciality medium, an item must be

imprinted with the business's name/logo

The way that a business benefits directly from promotion is through

increased sales

Information on the back of a product label, such as money-back guarantee information, is intended to _______ the customer.

inform

To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with

listeners who fit his business's market demographics

One reason why television is popular with advertisers is because it is the

medium that delivers more memorable believable ads

Promotion benefits customers by making them

more informed

Promotions that educate customers are especially important for _____ products.

new

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast's special events and discounted rates. This is known as

opt-in-email marketing

A promotion is considered to be successful if prospective customers are ______ to buy the product.

persuaded


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