Entrepreneurship I: What's the Objective?, Razzle Dazzle, SEM 3 UPDATED TEST(FOR REAL)
Brand Loyalty
B
Caffeine Addict
B
First time User
B
Holiday
B
Repeat Shopper
B
Special Occasion
B
Usage rate
B
User Status
B
Bride
B,D
Marcus needs to generate some "out-of-the-box" sales promotion ideas for the WNBA team he works for. Last year, they placed coupons in the local paper, but Marcus is afraid that promotion might be ineffective if they try it again. Instead, he's thinking of creating a "coupon scavenger hunt" that sends fans all over town searching for free and discounted tickets. How was Marcus prepared for inspiration?
He's putting a new twist on an old idea
Something that will fulfill a customer's specific desire or need is a(n)
Incentive
Our new line of sundresses is available exclusively at Khol's department stores.
Inform
This new technology allows you to start your car from inside the house!
Inform
A recipe submitted to a magazine by a food manufacturer
Inform/Persuade
Activities
P
Attitudes
P
Lifestyle
P
Marathon Runner
P
Opinions
P
Values
P
Which of the following is an example of a newspaper that focuses primarily on the business world
The wall street journal
Which advertising medium is the wisest choice for advertisers who want to track user response?
The web
What is the first thing you should understand when setting out to develop "out of the box" sales promotion ideas for your game/event?
There is no particular source or technique
When a company uses promotion so customers will perceive it in a certain way, it is strengthening its
position
Newspapers and magazines are categorized as _____________ media.
publication
Special interest groups often use promotion to
relevant
One of the purposes of promotion is to ______ customers about the existence of a company or a product.
remind
To be effective, promotional messages need to be
repeated frequently
Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of
smishing
The way in which the promotional message is communicated should be
suited to the product
Sales promotion is a major part of sport/event marketing because
the industry is so highly competitive
Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.
time
Pop-up blockers and spam filters help individuals to avoid
unwanted web advertising
Conventional thinking, tried-and-true ways of doing things can be described as
"inside the box"
Which of the following is an example of a sales promotion:
A 50-percent-of coupon
Age
D
Discretionary Income
D
Ethnicity
D
Family Life Cycle
D
Family Size
D
Gender
D
Generation
D
Grandparents
D
NBA Cheerleader
D
Nationality
D
Newly Married Couple
D
Occupation
D
Religion
D
Social Class
D
Teenager
D
UNC Graduate
D
Which of the following statements about television advertising is true:
Even fast-forwarded, television ads reach their target audience
Which of the following is an example of a general business magazine
Fortune
City
G
Climate
G
County
G
Neighborhood
G
Region
G
Rural area
G
State
G
Street
G
Urban area
G
Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?
He knows his target market
Play the lottery to benefit our state's schools!
Persuade
Buy one, get one free!
Persuade/Inform
Our university offers the best nursing education in the state.
Persuade/Inform
Aspirin is not just for headaches anymore! Take one daily to keep your heart healthy.
Persuade/Inform/Remind
A toothbrush with a dentist's name, address, and phone number printed on it.
Remind
Thanks for your business! By joining our frequent shopper's club, you will earn discounts and free products!
Remind/Inform/Persuade
Our store has been offering great bargains for 75 years!
Remind/Persuade
Shannon needs to generate some "out-of-the-box" sales promotion ideas for the concert tour she works on. She's not sure how to start, but she knows that a competitor's concert tour had great success last year with ticket contests on local radio stations. How is Shannon prepared for inspiration?
She knows her competition
Chelsea needs to generate some "out-of-the-box" sales promotion ideas for a charity walk/run event, but she's stuck. So she gathers all her colleagues together for a 30-minute meeting, and asks them to share as many ideas as they can during that time frame. How is Chelsea prepared for inspiration?
She's brainstorming
A primary benefit that magazine advertising offers is the ability to
Target a group of individuals interested in specialized content
Which of the following is not a benefit of "out-of-the-box" sales promotion:
You will break all previous ticket sales records
Some companies purchase 800-numbers to
allow customers to call in toll free.
To advertise its batteries globally, Energizer created a graphical representation of its trade character, the Energizer Bunny, to use in the virtual world Second Life. In that web environment, the Energizer Bunny is a(n)
avatar
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers
buy their products
A characteristic of effective promotion is that it should be _______ to the intended audience.
communicate ideas
The end result of promotion is that information about goods, services, images, or ideas will be-
communicated
Advertising Media are channels of
communication
Promotions that convince customers to buy are especially important for ______ products.
competitive
Promotional messages should ______ the company's other promotional messages.
coordinate with
Which of the following is most important for marketers to consider when planning promotions?
costs
Promotions that convince customers to buy often use incentives such as
coupons
Which of the following is a way that promotion benefits society and the economy:
creates jobs
A long-range benefit that a business may derive from promoting its company image is
customer loyalty
Text-message advertising is most likely to be successful when the ads are
delivered to the cell-phone numbers of people interested in the product
A business's promotion can present facts in a creative way, but it must remain
honest
A way by which newspapers can be classified as advertising media is by
how often they are published
To help pay for her son's college education, Jenna agreed to wear a temporary tattoo on her forearm that advertises the Rusty Nail Restaurant. Jenna is serving as the restaurant's
human billboard
During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a(n)
human directinal
To qualify as a speciality medium, an item must be
imprinted with the business's name/logo
The way that a business benefits directly from promotion is through
increased sales
Information on the back of a product label, such as money-back guarantee information, is intended to _______ the customer.
inform
To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with
listeners who fit his business's market demographics
One reason why television is popular with advertisers is because it is the
medium that delivers more memorable believable ads
Promotion benefits customers by making them
more informed
Promotions that educate customers are especially important for _____ products.
new
With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast's special events and discounted rates. This is known as
opt-in-email marketing
A promotion is considered to be successful if prospective customers are ______ to buy the product.
persuaded