Event Management Ch. 10-13
The average sporting event lasts how long? Select one: a. 1-2 hours b. 3-4 hours c. 2-4 hours d. 1-3 hours
1-3 hours
Which collegiate school outsourced their marketing and media rights to IMG for $110 million over 10 years? Select one: a. Georgia b. Texas c. Tennessee d. Ohio State
Ohio State
Modes of transportation may include Select one: a. private charters b. buses c. trains d. all of the above
all of the above
What are some sport media tips offered by Sport Media Challenge? Select one: a. Determine the main message and stick to it. b. Choose the spokesperson wisely. c. Provide sport media training for your coaches, administrators, and athletes. d. All of the above.
all of the above
What are some ways for event planners to evaluate the success of an event? Select one: a. Calculate the return on investment for event stakeholders. b. Consider cost savings during the course of the event. c. Gauge reactions from consumers. d. All of the above.
all of the above
The primary purpose of ___________ is to record important institutional knowledge that was gained from the event. Select one: a. survey research b. a debriefing c. a press conference d. a media conference
b. a debriefing
Hospitality entails a relationship between a _________ and a ____________. Select one: a. person; host b. host; guest c. hotel; rental car agency d. hotel; business
b. host; guest
Which NBA Franchise was named the "Best Customer Service" team in 2016? Select one: a. Chicago Bulls b. LA Clippers c. New Orleans Pelicans d. NY Knicks
c. New Orleans Pelicans
According to Mashable Entertainment, what percent of sports fans monitor social media sites which watching games on TV? Select one: a. 50% b. 60% c. 70% d. 80%
d. 80%
What is the 3rd phase listed in the event timeline? Select one: a. Event planning phase b. Research phase c. Evaluation phase d. Coordination phase
d. Coordination phase
Which "Level of Evaluation" monitors organizational improvement of business measures such as sales and quality changes? Select one: a. Level 2 b. Level 3 c. Level 4 d. Level 5
level 4
In 2015, food and beverage generated revenues at Dodger Stadium of _____ million dollars. Select one: a. $59 mil b. $53 mil c. $49 mil d. $41 mil
a. $59 mil
The global outsourcing market grew steadily to _____ billion in 2017. Select one: a. $88.9 b b. $104.6 b c. $82.9 b d. none of the above
a. $88.9 b
_____ should be in place to deal with anything that could disrupt an event or could place participants, spectators, or personnel in harm's way. Select one: a. Contingency plans b. Personnel plans c. Security plans d. None of the above.
a. Contingency plans
Name the NFL team that offers artificial intelligence services to answer a wide variety of fan questions. Select one: a. Houston Texans b. NY Jets c. Oakland Raiders d. Minnesota Vikings
a. Houston Texans
Which of the following is true regarding studies on motivating staff? Select one: a. Studies suggest that employees are more loyal when they receive praise and recognition from supervisors. b. Maslow's hierarchy of needs includes hygiene factors and motivational factors. c. The first level of needs in Herzberg's theory is physiological needs. d. Mayo theorized that all employees are motivated simply by pay.
a. Studies suggest that employees are more loyal when they receive praise and recognition from supervisors.
An event manager must take numerous factors into account when analyzing staffing needs. Match the correct factor with the corresponding example. Select one: a. The U.S. Open golf tournament is played over a four-day period = duration of event b. The Senior Games were held in Louisville, Kentucky, because of the excellent volunteer support offered by the community = type of event being planned c. The National Basketball Association hires people who speak multiple languages to assist with oversees events = destination-specific factors d. All of the above.
a. The U.S. Open golf tournament is played over a four-day period = duration of event
Managing by wandering around (MBWA) is a technique used on which popular television show? Select one: a. Undercover Boss b. Shark Tank c. Small Business Today d. Deal or No Deal
a. Undercover Boss
A podium, a microphone, an organization logo, and water glasses for speakers are needed for Select one: a. a press conference b. a media kit c. a postevent promotion d. all of the above
a. a press conference
Each person involved in the event should understand and have ability to identify supervisors and management. This is called Select one: a. chain of command b. responsibility overview c. facility considerations d. event considerations
a. chain of command
Which of the following is matched with the correct description? Select one: a. event rundown = a document that outlines what has to happen during each stage of the event b. event script = a list of everything that needs to happen before, during, and after the event c. schedule and checklist = a document that outlines wording for the PA announcer, host, or emcee d. contact list = a document that outlines wording for the PA announcer, host, or emcee
a. event rundown = a document that outlines what has to happen during each stage of the event
AT&T is a sponsor of a PGA Tour event, and they are contacted after the event with some key metrics. The salesperson with the event property should Select one: a. quantify inventory such as media rights b. allow emotion to be involved in decision making c. both of the above d. none of the above
a. quantify inventory such as media rights
What should event planners take into consideration when planning for transportation at an event? Select one: a. route choices b. the estimated number of cars or arriving vehicles c. the parking closest to the event venue d. all of the above
all of the above
Which of the following activities is (are) descriptive of the cleanup and breakdown phase of a sporting event? Select one: a. return of computer equipment b. raking and covering the mound after a baseball game c. vacuuming a meeting room d. all of the above
all of the above
Which of the following areas may the custodial services at a sport facility be required to clean? Select one: a. the press box b. the concession areas c. the bathrooms d. all of the above
all of the above
Which of the following factors should be considered when selecting a site for a sporting event? Select one: a. community involvement b. permits needed c. regulations d. all of the above
all of the above
_____________ is the process of providing continuing satisfaction and reinforcement to individuals who are past or current customers, which will help to create lasting relationships. Select one: a. Relationship marketing b. Aftermarketing c. Postevent promotion d. Postevent marketing
b. Aftermarketing
____ is (are) a systematic approach by which organizations can measure their performance against best-in-class organizations. Select one: a. Quantitative surveys b. Benchmarking c. Staff evaluations d. Qualitative surveys
b. Benchmarking
Which is NOT part of a spectator event? Select one: a. Ticket Purchase b. Changing Rooms c. Concessions d. Security
b. Changing Rooms
Which collegiate athletic program was the first to outsource its ticket operations? Select one: a. Penn State b. Georgia Tech c. Notre Dame d. Virginia
b. Georgia Tech
______________ may include breakfasts, luncheons, refreshment breaks, receptions, seated served dinners, seated buffet dinners, and theme parties. Select one: a. Food service b. Meal functions c. Food and beverage d. Functional meals
b. Meal functions
_________ is (are) defined as any interaction(s) between the customer and the core product, the facility, and service personnel. Select one: a. Customer service b. Moments of truth c. Truthful moments d. Satisfied customers
b. Moments of truth
Which of the following is true about event registration? Select one: a. Generally speaking, a regular-season contest attracting spectators is more likely to have a registration process than events catering to active participants. b. Registration is likely to be the first interactive experience the participant has with the event. c. Both of the above. d. Neither of the above.
b. Registration is likely to be the first interactive experience the participant has with the event.
a. Transformational leadership is a fruitful approach when the environment of the work group is stable and the leader and followers are satisfied with the group's purposes and processes. b. Transactional leadership is a fruitful approach when the environment of the work group is stable and the leader and followers are satisfied with the group's purposes and processes. c. Both a and b. d. None of the above.
b. Transactional leadership is a fruitful approach when the environment of the work group is stable and the leader and followers are satisfied with the group's purposes and processes.
Which of the following is NOT a reason why an organization may outsource a service? Select one: a. to help eliminate personnel costs b. because unit costs rise c. because the company does not have the technical expertise in house d. to assist in operating more efficiently
b. because unit costs rise
Which of the following phases of the event timeline is correctly matched with the corresponding action? Select one: a. research phase = synchronizing and integrating activities, responsibilities, and structures b. event planning phase = specifying the objectives of the event c. coordination phase = determining whether event objectives were met d. evaluation phase = gathering data
b. event planning phase = specifying the objectives of the event
Mike Trout is playing in the Major League All-Star game, which is being held in Detroit. Mike is attending a pre-event meal where some food is already on the table when he arrives. What type of food and beverage service does this describe? Select one: a. Russian banquet service b. preset service c. French cart service d. French banquet service
b. preset service
Questionnaire and surveys are best described as Select one: a. qualitative in-game evaluation measures b. quantitative in-game evaluation measures c. both of the above d. neither of the above
b. quantitative in-game evaluation measures
Which of the following is NOT a reason to evaluate a sporting event? Select one: a. to compare event costs to the benefits b. to align all organizational units c. to decide who should participate in future events d. to identify which participants were most successful
b. to align all organizational units
The anonymous sending of threats, insults, or other harassment, usually online, from a distant remove is called ______________. Select one: a. smack talk b. trolling c. insults d. locker room talk
b. trolling
Staff evaluations may be conducted via Select one: a. management by walking around (MBWA) b. quantitative or qualitative surveys c. both of the above d. neither of the above
both of the above
The International Olympic Committee requires all host organizations to submit a candidature file as early as ___ years before the event. Select one: a. 1 year b. 3 years c. 7 years d. 10 years
c. 7 years
_____ help(s) staff to identify supervisors and management and understand authority. Select one: a. Facility considerations b. Event considerations c. Chain of command d. Staff briefings
c. Chain of command
Which of the following motivational theories is correctly matched with its description? Select one: a. scientific theory management = workers are motivated not only by money but also by social factors b. human relations school = employees are primarily motivated by pay c. Herzberg's two-factor theory = hygiene and motivational factors d. none of the above
c. Herzberg's two-factor theory = hygiene and motivational factors
Mindy was the event coordinator for USA Soccer and had 15 employees reporting to her. Previously, she had worked for USA Field Hockey and had only one employee who reported directly to her. Based on this information, which of the following is true? a. The structure at USA Soccer was tall. b. Mindy had a greater span of control with USA Hockey than with USA Soccer. c. Mindy had a greater span of control with USA Soccer than with USA Hockey. d. All of the above.
c. Mindy had a greater span of control with USA Soccer than with USA Hockey.
Which is NOT a benefit of customer service? Select one: a. Retaining customers b. Increase positive word-of-mouth c. Top security available d. Differentiate your event from competition
c. Top security available
Which of the following is not a major consideration when deciding whether you should have a meeting? Select one: a. You can state a purpose for the meeting. b. Is the purpose of the meeting worth the participants' time? c. Will the meeting be fun for everyone involved? d. Would an e-mail or a phone call produce a more efficient result than calling a meeting?
c. Will the meeting be fun for everyone involved?
After an event, sponsors should be provided with detailed reports detailing how the sponsorship was fulfilled. This includes Select one: a. clientele b. concessions c. advertising value d. weather reports
c. advertising value
Effective communication entails Select one: a. understanding who needs to be informed b. understanding what needs to be communicated c. both of the above d. neither of the above
c. both of the above
Thomas works for the Cleveland Indians supervising ticket takers and ushers. Based on this information, Thomas most likely works in which of the following functional areas? Select one: a. competition b. guest services c. operations d. marketing
c. operations
________ is defined as communicating with and persuading defined user groups. Select one: a. pricing b. public relations c. promotion d. product placement
c. promotion
A live tweet by former NFL great Deion Sanders was an example of Select one: a. postevent media coverage b. sponsor follow-up c. the instantaneous nature of social media d. none of the above
c. the instantaneous nature of social media
Rebecca Thompson is the event planner for a youth sport organization. She is trying to determine where to hold a basketball tournament this year. Which of the following factors should she take into consideration? Select one: a. Whether the event should be within the state or out of state. b. Whether the event should start at 1 p.m. or at 2 p.m. c. Whether it will be an indoor or an outdoor tournament. d. All of the above.
d. All of the above.
Which of the following factors should event planners consider when planning for concession operations? Select one: a. Will alcohol be served? b. How many spectators are expected to attend the event? c. How many points of purchase do we need? d. All of the above.
d. All of the above.
Which is NOT an example the book gives regarding 'easily missed details' Select one: a. No flag in arena during National Anthem b. Having a buffet and no eating utensils c. Running a volleyball tournament with no game balls d. Having two sets of uniforms for Home and Away
d. Having two sets of uniforms for Home and Away
______________ refers to tasks that must be performed in sequence. Select one: a. Coordination b. Planning c. Serial scheduling d. Parallel scheduling
d. Parallel scheduling
_______________ is an event presentation tool that outlines the details of how an event will unfold and describes the activities, time, and duration of activities and audiovisual needs. Select one: a. Serial scheduling b. Parallel scheduling c. Pre-event scheduling d. The event rundown
d. The event rundown
On the day of the sporting event, planners need to account for Select one: a. detailed plans of action b. any potential delays c. determining who is responsible for what d. all of the above
d. all of the above
Money spent outside of the local economy is called Select one: a. implicit benefits b. direct benefits c. indirect benefits d. leakage
d. leakage
Dealing with upset customers can be a challenge. The correct order for dealing with customer complaints is Select one: a. listen, offer solutions, apologize, follow up b. offer solutions, listen, apologize, follow up c. follow up, explain, apologize, listen, offer solutions d. listen, apologize, offer solutions, follow up
d. listen, apologize, offer solutions, follow up
Which type of scheduling is correctly matched with its corresponding example? Select one: a. parallel scheduling = public address announcements at a baseball game b. serial scheduling = merchandising at a football game with cash machines at multiple locations c. serial scheduling = hawking concessions at a baseball game at multiple locations d. none of the above
d. none of the above
A ____________ is a contractual right a person acquires for a fee that allows the person to purchase tickets for a specific seat. Select one: a. professional seat license b. promotional seat license c. standard seat license d. personal seat license
d. personal seat license
Production management, stage managements, scoreboard operations, and special effects are all part of which functional area for sport event organizations? Select one: a. guest services b. operations c. marketing d. presentation
d. presentation
Match the type of leadership theory with its appropriate description. Select one: a. trait theories = Ohio State studies b. behavioral theories = leaders can be determined based on factors such as height, personality, and intelligence c. situational theories = the Michigan studies d. situational theories = Fiedler's contingency model of leadership
d. situational theories = Fiedler's contingency model of leadership
A delivery method in which spectators who have already purchased tickets to an event can pick them up at a designated location is called Select one: a. pre-sale booth b. online c. ticketing offices d. will call
d. will call
Corporate hospitality has declined over the last 30 years. Select one: True False
false
Egress refers to how spectators enter a venue. Select one: True False
false
Ingress refers to how people exit the facility and egress refers to how people enter the event. Select one: True False
false
Paid attendance is the only way to evaluate an event. Select one: True False
false
____________ is defined as a form of organizationally based problem solving that attempts to achieve organizational goals by influencing the actions of others. Select one: a. Motivation b. Leadership c. Staffing d. Management style
motivation
A critical dates calendar outlines necessary tasks such as calling and ordering equipment and scheduling busing. Select one: True False
true
All staff, including supervisors and volunteers, should be included in the evaluation process. Select one: True False
true
Event planners are increasingly using return on objectives (ROO) as a more comprehensive measure of event effectiveness than return on investment (ROI). Select one: True False
true
Event staff should be rewarded so that they feel valued. Select one: True False
true
Implicit benefits add value to the host destination but are often difficult to measure. Select one: True False
true
It is important to identify a liaison to assist participants with any issues they may have with the facility or the event. Select one: True False
true
Many professional teams in the United States now have sport-specific stadiums. Select one: True False
true
Participant liaisons are key communications tools that are integral to the satisfaction of participants. Select one: True False
true
Schools like Ohio State, the University of Texas, and the University of Georgia outsource their marketing rights or ticketing operations. Select one: True False
true
The number of restrooms and hand-washing stations required for an event varies according to local and state sanitary codes based on attendance levels. Select one: True False
true