Evolution of Language
Argument
What the author is demanding
Ethos
Credibility/trust
Denotation
Dictionary defenition
Connotation
Emotion or feeling a word evokes
Pathos
Emotions
Rhetorical situation
Exigence -> Argument -> Purpose
Logos
Logic
Allusion
Reference to another work, person, or event
Imagery
Senses, descriptions
Syntax
Sentence structure
Rhetoric
The art of effective persuasive speaking or writing; figures of speech; various other compositional & stylistic techniques
Purpose
The author's goal in writing the piece
Kairos
Timing
Audience
To whom the argument is directed
Voice
Tone; stylistic elements
Figurative language/rhetorical devices
Tools writers use to achieve their purpose
Diction
Word choice
Tone
Writer's attitude toward the subject
Exigence
an issue, problem, or situation that causes or prompts someone to argue