Evolution of Language

Argument

What the author is demanding

Ethos

Credibility/trust

Denotation

Dictionary defenition

Connotation

Emotion or feeling a word evokes

Pathos

Emotions

Rhetorical situation

Exigence -> Argument -> Purpose

Logos

Logic

Allusion

Reference to another work, person, or event

Imagery

Senses, descriptions

Syntax

Sentence structure

Rhetoric

The art of effective persuasive speaking or writing; figures of speech; various other compositional & stylistic techniques

Purpose

The author's goal in writing the piece

Kairos

Timing

Audience

To whom the argument is directed

Voice

Tone; stylistic elements

Figurative language/rhetorical devices

Tools writers use to achieve their purpose

Diction

Word choice

Tone

Writer's attitude toward the subject

Exigence

an issue, problem, or situation that causes or prompts someone to argue