EXAM 3 BA
_____ is the ratio of benefits to the sacrifice necessary to obtain those benefits.
Customer value
According to Maslow's hierarchy of need, the most basic needs are the social needs.
False
An example of nonstore retailing is the vending machine from which you purchased a soda.
True
_____ is responsible for identifying the Theory Z style of management.
William Ouchi
For which of the following businesses would scheduling be important?
all of the above
Which of the following is an example of an advertising medium?
all of the above
The product layout is sometimes called the _____ layout.
assembly-line
Which of the following is a consumer durable?
bedroom dresser
Manufacturers' representatives usually: -do not take title to goods -receive commissions on sales -act as independent agents -represent noncompeting manufacturers -do all of the above
do all of the above
The goal of inventory management is to:
hold down costs and maintain accurate levels of inventory
A manufacturers' representative is sometimes called a(n):
manufacturer' agent
Shenshen Zhongxing Telecom (ZTE) is a Chinese company that is the only telecommunications company in China that produces and markets an inexpensive camera phone to sell to middle class Chinese living in urban areas. Because ZTE targets a single segment within a limited geographical area, it can be said to have a(n):
niche competitive advantage
A CAD/CAM system is a(n):
production design and control system
The _____ is the entire sequence of securing inputs, producing goods, and delivering goods to a customers.
supply chain
According to _____, workers respond to attention from superiors, and they like their opinions to be valued.
the Hawthorne effect
_____ is the process in which a firm continuously collects and evaluates information about its external environment.
Environmental scanning
A listing of the components and the number of each required to make the product is called the bill of lading.
False
Market behavior is a term used to describe the actions people take in buying and using goods and services.
False
Podcasts are significantly different from blogs.
False
Price skimming is a price strategy often used in the maturity stage of the product life cycle.
False
The Theory X approach to management builds on the idea that worker and organizational interests are congruent.
False
_____ are incentive programs based on group productivity. Employees share in the financial gains attributed to the increased productivity of their group.
Gain-sharing plans
_____ charts are bar graphs that are plotted on a time line to show the relationship between scheduled and actual production.
Gantt
_____ focuses on smoothing transitions along the supply chain so that the firm can satisfy its customers with quality products and services while focusing on forging tighter bonds with its suppliers.
Supply chain management
Wes Johnston overheard his manager say, "Work is as natural as play, and workers seek more job responsibility." This statement supports:
Theory Y assumptions
Which of the following statements about Theory Z style of management is true?
Theory Z contains many elements from Japanese management.
Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.
True
Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation.
True
Blogs provide marketers with a real-time dialogue with customers and an avenue to promote their products.
True
Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.
True
Quality control is the process of creating standards for quality, producing goods that meet them, and measuring finished products and services against them.
True
The critical path method is a sophisticated scheduling system that is based on the minimum time the project will take to complete.
True
The just-in-time system schedules arrival of inventory so that it can be used almost immediately and will not need to be stored on site
True
The marketing concept emphasizes a consumer orientation.
True
Training workers by changing and varying jobs is called job rotation.
True
_____ means that a portion of an employee's pay is directly linked to an individual or organizational performance measure.
Variable pay
All the accounting personnel at a large construction company work 10 hour days Monday through Thursday and then get a three-day weekend. This construction company permits _____ for its accounting department.
a compressed work week
Which of the following is an example of an industrial service?
a management consulting company
Which of the following manufacturers would be most likely to use a product layout?
a motorcycle manufacturer
Which of the following is NOT a popular form of sales promotion?
advertising
_____ is any paid form of nonpersonal presentation by an identified sponsor.
advertising
A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n):
agent
For which of the following businesses would scheduling be important? -a car repair shop -a bakery -a school cafeteria -a manufacturer of hand tools -all of the above
all of the above
Which of the following organizations would analyze their market environments, find a competitive advantage, and create a marketing mix?
all of the above
Which one of the following is a commonly used method for market segmentation? -benefit -volume -psychographic -geographic -all of the above
all of the above
Diapers is a product category in the maturity stage of its product life cycle. This means that the manufacturers of diapers:
are creating product line extensions
The 7-member Dover family recently purchased a mini-van because the ads for a Plymouth Horizon showed that it could haul 8 or more people and still have room for books, bags, and sports equipment. Plymouth Horizon was using what form of segmentation with its advertising?
benefit
Which of the following is a consumer nondurable?
breakfast cereal
According to equity theory, if employees perceive that an inequity exists, they may:
change their work habits
With ____, when a part is redesigned in the computer-aided design system, the changes are quickly transmitted both to the machines producing the part and to all other departments that need to know about and plan for the change.
computer integrated manufacturing (CIM)
The letters CAD stand for:
computer-aided design
Which one of the following is NOT a commonly used method for segmenting markets?
consumer
A relatively inexpensive item that requires very little shopping effort is called a _____ product.
convenience
The _____ is an important scheduling tool for large projects. It breaks the projects into a sequence of events and smaller tasks.
critical path method
A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.
culture
A basic form of market segmentation that uses such variables as age, education, and income is called:
demographic
According to Theory X, workers _____ their work.
dislike every facet of
An example of a provider of exceptional customer service is L.L. Bean, Inc. One of its employees actually drove 500 miles from Maine to New York to deliver a canoe to a customer who was leaving on a trip. The employee was able to perform this task with the support of L.L. Bean because the catalog retailer believes strongly in:
empowerment
The idea that employees are motivated by their expectations, or estimates of chances for reward, is called the _____ theory.
expectancy
A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.
geographic
Advertising can be found: -on television -on radio -in direct mail -on billboards -in any of the above media
in any of the above media
In many companies, workers are trained by assigning them to several different jobs over a period of time. This regular shifting of assignments is called:
job rotation
A few years ago, when Coca-Cola introduced Fruitopia beverage, it spent $30 million and set what it thought was achievable sales goals. Since its introduction, Fruitopia has not been able to achieve its sales goals and has lost money for Coke. According to the concept of _____, Coke should delete the product.
lean manufacturing
The original Hawthorne studies were set up to study:
lighting
According to the _____, a firm should first identify consumer needs and then produce the goods and services that will satisfy them.
marketing concept
In _____, goods are produced using mass production techniques up to a point. Then production is custom tailored to the needs or desires of individual customers.
mass customization
American Pet Pro purchases pet grooming supplies from various manufacturers, sorts them, and resells them to retailers. American Pet Pro is a(n) _____ wholesaler.
merchant
A(n) _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.
off-price retailer
Beyond all the publicity around a recent government audit about the lack of oversight by the Federal Aviation Administration (FAA) is another problem that has not received much publicity. Quality control is not being maintained when an airline engages a contractor to work on an engine, who in turn signs up a subcontractor to work on one part of the engine. This example represents a problem with:
outsourcing
The Library is a new bar in town. Unlike the other bars in town, it charges no cover charge. The new bar has also priced its beer at $3 less per pitcher than its competition. Given what you know about pricing strategies, which pricing strategy is the owner of the new bar using?
penetration pricing
Which of the following is considered an expense item for a dentist's office?
peroxide for whitening teeth
Many companies keep a continuously updated list of inventory levels, orders, sales, and receipts. This is called a(n) _____ inventory.
perpetual
A face-to-face sales presentation of a good or service to a prospective customer is called:
personal selling
The blend of the marketer's tools is called the five Ps. Which of the following is NOT one of the five Ps?
possession strategy
According to Herzberg, hygiene factors are:
potential job dissatisfiers
3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box. The pouch is visible through a window in the external packaging. The decision to offer this new packaging was made as part of the _____ strategy.
product
The process that products go through as they pass through their introduction, growth, maturity, and decline stages is called the:
product life cycle
The _____ is the person who develops and implements a complete strategy and marketing program for a specific product or brand.
product manager
The brand name Cover Girl appeared in a young adult novel called Cathy's Book: If Found Call (650) 266-8233. One sentence in the book reads: "a killer coat of Lipslicks, a line of Cover Girl lip glosses. Procter &Gamble promoted the novel at beinggirl.com Web site in exchange for the mention. This is an example of"
product placement
When a thermometer manufacture combines glass tubing, mercury, red dye, paint, plastic, and metal to make thermometers, it is an example of:
production
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes. Whirlpool is using these events as part of its _____ strategy.
promotion
Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.
promotion
Compassion International is a nonprofit organization dedicated to releasing poor children from spiritual, economic, social and physical poverty. What would be the most likely goal for an advertising campaign for this international organization?
provide information
People with common Activities, interests, and opinions are grouped together into a given lifestyle. A company that segments its market according to these different lifestyles is using _____ segmentation.
psychographic
Any communication or activity designed to win goodwill or prestige for a company or person is called:
public relations
National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks. The magazine hosted an interactive photography exhibit, which celebrated international and national parks. Invitations to representatives of the news media were an attempt to use which element of the promotional mix?
public relations
There is a laboratory at the North Carolina Krispy Kreme doughnut plant where the mixture for the doughnut batter is produced and packaged in 50-pound bags. Researchers in the laboratory randomly procure bags of mix and check the mix for consistency, composition, texture, and taste. The laboratory's function is _____ control.
quality
The unprocessed corn used as the primary ingredient in many brands of dog food is an example of:
raw material
During the growth stage of the product life cycle,:
sales grow at an increasing rate, and profits are healthy
The marketing concept:
satisfies customer wants and needs legally and responsibly
A manufacturing company in which industrial engineers have maximized efficiency by determining the best way to perform every task from tightening a bolt to operating a forklift would be illustrative of:
scientific management
When Maslow wrote, "A musician must make music, an artist must paint, a poet must write, if he is to be at peace with himself. What a man can be, he must be," he was more than likely referring to man's:
self-actualization needs
Which of the following is a characteristic of the intermittent process?
short production runs
A strategy of charging a high introductory price for a new product that invites eventual competition is called price:
skimming
Drew Pastrin bought an AZPX brand skateboard because all of the "other guys" were buying them. Pastrin was influenced by a(n) _____ factor.
social
A _____ product is a product for which consumers may search long and hard and for which they refuse to accept substitutes.
specialty
In general, when a business is engaged in environmental scanning, it looks at all of the following external forces that might affect it EXCEPT:
suppliers
Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians. Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs. A real estate broker in Mumbai who will only rent or sell a home to a vegetarian as defined that group as its:
target market
One useful tool for routing is _____, where production managers "map" the flow from suppliers through the factory to customers.
value-stream mapping
Scientific management focused primarily on how human behavior and relations affect organizational performance.
False
The pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop is called _____ pricing.
leader
_____ is the process of separating, identifying, and evaluating the layers of a market to design a marketing mix.
Market segmentation
_____ involves creating a unique marketing mix for every consumer.
One-to-one marketing
_____ is the management of the production conversion process for both goods and services.
Operations management
_____ pricing is the strategy of increasing the price of a product so that consumers will perceive it being of higher value.
Prestige
_____ is the combining of natural resources, human resources, and capital to produce goods and services.
Production
_____ is the act of informing, persuading, and reminding the target market about a product.
Promotion
CPM in advertising terms means:
Cost per thousand
A good marketing strategy should carry a product through all stages of the product life cycle.
False
Facilities layout is all-important in production lines but it is not important in service-oriented businesses.
False
Which of the following businesses would be LEAST likely to use an intermittent process?
an oil refinery
The four major groupings of consumer products are:
convenience, shopping, specialty, unsought
Products that are difficult to move out of a plant once they are manufactured, such as ocean-going vessels and room-sized murals, are usually manufactured in a _____ layout.
fixed-position
Which of the following is an example of an individual factor that influences Bil Naggin's decision to buy a Sharps black powder cartridge rifle?
his desire to experience what it was like to be a Civil War soldier
Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?
increase the amount and frequency of use
The two types of distribution channels are:
industrial and consumer
A(n) _____ is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users.
industrial distributor
The physical arrangement of a production facility is called its:
layout
A continuous production process has all of the following characteristics EXCEPT:
low volume
Bart Pietz works as a paramedic. Because he has just worked a plane crash and has been 20 hours without rest, he is extremely sleepy. Pietz needs to satisfy his _____ need.
physiological
_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.
Reach
_____ management emphasizes the use of quality principles in all aspects of a company's operations.
Total quality
A job shop uses an intermittent production process.
True
A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.
True
A retailer is showing concern for a store's atmosphere when he considers the type of store fixtures to have, the size and type of signage to use, the type of background music to play, and the number and type of employees to hire.
True
Chewing gum, flashlight batteries, sewing needles, and adhesive tape are considered convenience products.
True
In Herzberg's model, potential job dissatisfiers are called hygiene factors.
True
Information promotion is more common in the early stages of the product life cycle.
True
Maslow's hierarchy of needs is a motivation theory.
True
Motivation is basically a need-satisfying process.
True
Profit sharing, gain sharing, and stock options are all forms of variable pay.
True
Replacing human effort with robots is most effective for tasks requiring consistency, accuracy, and speed.
True
Theory X managers view their workers as untrustworthy and unmotivated.
True
The _____ is a specific group of consumers toward which a firm directs its marketing efforts.
target market
In a retail store, a point-of-sale (POS) terminal would be used to:
track inventories
When compared to the consumer market, the business-to-business market:
uses more direct channels of distribution
Frederick Taylor's scientific management emphasized:
work efficiency
_____ has a group think of as many ways as possible to generate new-product ideas, vary a product, or solve a problem.
Brainstorming
_____ is the gap between what is and what is required.
A need
What is Six Sigma?
A quality control process
_____ proposed a theory of motivation based on universal human needs.
Abraham Maslow
What do the United Way, the Sierra Club, the Girl Scouts of America, and the American Red Cross have in common?
All of the above statements describe ways in which the organizations are similar.
_____ segmentation is based on what the product will do rather than on consumer characteristics.
Benefit
_____ uses a computer to design and test new products and modify existing ones.
Computer-aided design
_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.
Wholesalers
A product that passes test-marketing is ready for market introduction, which is called _____, a step that requires extensive logistical coordination.
rollout
Products that are bought after comparing price, suitability, quality, and style are called _____ products.
shopping
Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is a(n) _____ product.
shopping
Product layout is also called assembly-line layout.
True
Sales promotions are marketing events or sales efforts that stimulate consumer buying.
True
The just-in-time (JIT) system schedules arrival of inventory so that it can be used almost immediately and will not need to be stored on site.
True
A process layout is best for a company that has:
a wide variety of products
There are no significant differences between the consumer market and the business-to-business market.
False
The father of scientific management was:
Frederick Taylor
Starcrest Publishing is one of many companies who will take demographic information about your child and publish a story written about that child. The story is already written, and a computer is used to insert the relevant information into the spaces left blank—such as the child's name, his address, his age, his grandparents' name, etc. Starcrest Publishing uses:
mass customization
Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:
merchant wholesalers
The Accent Modification Center helps upwardly mobile international professionals smooth accents that may be holding them back from getting that next promotion. The business's target market is from the growing Asian population in Virginia. The center has developed a(n):
niche competitive advantage
Jay Pontiac, an auto dealer, wanted to develop a service reminder program in the form of brochures that could be sent to individual customers. On the cover of each individualized brochure was an image of the customer's vehicle, the customer's name, and vehicle model name. Inside was the vehicle's estimated current mileage at the time of the mailing. Recommended services for that vehicle based on the estimated mileage were also included. Detailed service information was provided in the service history section of the brochure. On the back of the brochure were four coupons directly related to the service recommendations. Jay Pontiac used:
one-to-one marketing
Maria Manow is planning to sell handmade quilts over the Internet. As she decides what to charge for a full-sized quilt, Manow will calculate her fixed and variable costs. At this point, Manow will be developing her _____ strategy.
pricing
A (n) _____ is any good or service that satisfies wants, along with its perceived attributes and benefits.
product
The three main types of facility layouts are:
product, process, and fixed-position
There is a facility in California that takes off-the-shelf Ford Mustangs and hones them into high-performance vehicles. The assembly line at this facility is simply a line of cars on hand-pushed carts that are moved from station to station, but many of the operations that are typically performed in an assembly plant do take place here. Using this system the company has turned out over 8,000 vehicles, more than any other American specialty vehicle manufacturer. This is an example of:
mass customization
Spalding produces large numbers of golf balls all at once. Spalding puts the golf balls in inventory and distributes them around the world. Spalding uses:
mass production
Which of the following is NOT a current trend in production and operations management?
quality management control
A group of management consultants is studying OGSI Manufacturing and its team management strategy. Once Pete Jazoni's work group was selected for special attention by the management consultants, the work group's production output nearly doubled. Jazoni's group's reaction to the special attention is an example of:
the Hawthorne effect
Safeway Stores has installed dashboard computers in their trucks to monitor the delivery truck drivers as they work their routes. Safeway is checking on drivers to make sure they are working. This mistrust of employees derives from trust in the veracity of:
the Theory X style of management
Which of the following is NOT an example of a hygiene factor?
recognition
Customer satisfaction:
refers to the customer's feeling that a product has met or exceeded expectations
In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases. The Home Depot is engaged in:
relationship marketing
_____ is the breaking down of large shipments of similar merchandise into smaller, more usable quantities that can be sold to consumers and end users.
Breaking bulk
Theories X and Y management styles are the result of studies by:
Douglas McGregor
Buying Canon brand cameras because quarterback Archie Manning promotes that brand is an example of the use of benefit segmentation.
False
Low volume, short production runs, and high-variety production are characteristic of the continuous process.
False
Pricing products below the normal markup or even below cost to attract customers is called bait pricing.
False
Process layout is almost always designed as a continuous, assembly-line layout.
False
Quality is the perceived value that is exchanged for something else.
False
The final stage of the selling process is closing the sale.
False
The five P's are product, promotion, price, people and possession.
False
The frequent reference to Chili's restaurants on the television show The Office is probably an example of co-marketing.
False
The goal in environmental scanning is to gather internal environmental data to identify future market opportunities and threats.
False
The reason that Castle and Cooke processes and packages Dole pineapple products in Hawaii is more than likely because of low energy costs.
False
The two types of business products are classified as expense and non-expense items.
False
With the goal-setting theory, managers have learned that easier goals motivate more effectively than challenging ones.
False
Motivation and maintenance factors are essential parts of a job-satisfier theory formulated by:
Frederick Herzberg
_____ is the number of times an individual is exposed to an ad.
Frequency
_____ is the horizontal expansion of an employee's job.
Job enlargement
_____ is the streamlining of production by eliminating steps in the production process that do not add benefits that customers are willing to pay for.
Lean manufacturing
_____ uses a master computerized system to ensure that materials, labor, and equipment are available for production.
Materials requirement planning
Inventory management performs all of the following tasks EXCEPT:
selling
What is the primary difference between a merchant wholesaler and an agent?
whether it takes title to the product
Selling retirement plans to people over the age of 50 is an example of demographic segmentation.
True
Service companies generally use a repetitive or intermittent production process rather than the continuous process.
True
Supply chain management plays a dual role. Its first role is as a communicator of customer demand that extends from the point of sale all the way back to the supplier. The second role is as a physical flow process that engineers timely and effective movement of products.
True
Transmissions purchased by the Snapper Inc. to build riding lawn mowers are called component parts.
True
Types of promotional goals include creating awareness, increasing the use of products, and identifying potential customers.
True
When Clorox targets heavy users of bleach, it is using volume segmentation.
True
When the manufacturer of Dove soap introduced Dove moisturizing body wash, it was an example of the use of a line extension strategy.
True
Which of the following factors will be important in the selection of a site for a production facility? -labor costs -proximity to raw materials -nearness to customers -access to transportation -all of the above
all of the above
According to the goal-setting theory,: -specific goals lead to higher levels of performance than do more generalized goals -more difficult goals lead to better performance than do easy goals -an individual's intention to work toward a goal is a primary source of motivation -feedback on progress toward goal enhances performance -all of the above are true
all of the above are true
Operations managers: -control about three-fourths of firm's assets -work closely with people in marketing, finance, accounting, and human resources departments -help to decide which products the company should produce -face the challenge of combining people and other resources to produce high-quality products -are accurately described by all of the above
are accurately described by all of the above
Levi Strauss was strongly praised when it announced it was leaving China in 1993 because of the country's poor human rights record. However, China is also an inexpensive place to manufacture clothing, and in spite of its announcement, Levi did not stop making clothing in China. What type of facility location factor was most likely instrumental in Levi deciding to continue operating its facility in China?
availability of production inputs
The _____ is a list of components and number of each needed for file cabinets that a manufacturing company will produce.
bill of materials
A(n) _____ are go-betweens that bring buyers and sellers together.
broker
The Springwood Inn offers a package of room, breakfast, and parking for $225.00. This strategy is called:
bundling
Rego-Fix is a metalworking manufacturing company in Switzerland. The company primarily manufactures grinding machines in different size ranges. Rego-Fix has reduced setup time and change-over costs through the establishment of small, self-contained production units with teams who produce specific machines on small assembly lines. Rego-Fix uses:
cellular manufacturing
Cherokee Spring Mill produces four varieties of corn meal based on how finely the corn is ground. The mill makes long production runs of high volume. Cherokee Spring Mill uses a(n) _____ process.
continuous
When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.
distribution
Based on the expectancy theory, managers who want to motivate their employees should: -determine the rewards valued by each employee -link rewards to performance -determine what factors might counteract the effectiveness of a reward -make sure the rewards are adequate for the level of performance -do all of the above
do all of the above
Manufacturing resource planning II (MRPII): -generates production plans for the firm -uses a complex computerized system to integrate data from many departments -lets managers make more accurate forecasts than with older systems -can assess the impact of production plans on company profitability -does all of the above
does all of the above
The marketing concept: -achieves long-term organizational goals -satisfies customer wants and needs legally and responsibly -focuses on customer wants so the company can differentiate its product from its competition -integrates all of the company's activities to satisfy customer wants -does all of the above
does all of the above
Bill Nielsen works as a graphic designer. He arrives at work at 7 a.m. and goes home at 3 p.m. One of Nielsen's co-workers who performs the same job as he does arrives at work at 10 a.m. and goes home at 6 p.m. Yet another co-worker arrives at 9 a.m. and leaves work at 5 p.m. From this brief description, you should realize that Nielsen's employer uses:
flextime
Selling more rainwear in Seattle than in San Diego due to the annual rainfall is an example of which type of marketing segmentation?
geographic
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
get customers to try the new product
According to Herzberg, to keep a worker satisfied or motivated, the manager should:
give recognition to employee
Which of the following is an example of nonstore retailing?
home shopping network
Business process management (BPM):
involves breaking a complex product, service, or process into smaller pieces that can be created independently and then combined quickly to make a whole
Anton Sudavarian works as a receptionist for a medical clinic from 8 a.m. until 12 noon five days a week. At noon, he is replaced by Louise Cho who works at the same job from noon until 5 p.m. What kind of a work scheduling option is being used by Sudavarian and Cho?
job sharing
A company that reupholsters furniture in fabric and style selected by the owner of the piece of furniture is more than likely an example of a:
job shop
Crown Holdings Inc. manufactures a high-resolution, full color digital inkjet printed cans that allows smaller beverage producers to label the cans as they are needed to be filled rather than keeping a stock of preprinted cans. This is an example of how a beverage company could use:
just-in-time
Ocean Spray first introduced cranberry juice drinks. Then it introduced Cranapple (a cranberry and apple juice mix) also sold under the Ocean Spray brand. This is an example of a:
line extension
DaimlerChrysler decided not to build a $750 million plant in southeast Georgia in spite of the state spending $24 million to purchase the property and an additional $36 million to prepare the site specifically for DaimlerChrysler. The _____ offered was not enough to convince DaimlerChrysler that the Georgia site was a good location for its factory.
local incentives
For most corporations, physical-distribution activities are usually the responsibility of the marketing department.
True
Frequent-buyer clubs are common tools in relationship marketing.
True
Marketing is the process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives.
True
Computer-aided manufacturing (CAM) uses computers to develop and control the production process.
True
Distribution strategy is another term for place strategy.
True
Feedback is very important to the successful application of the goal-setting theory.
True
Which of the following is a disadvantages associated with the flexible manufacturing system (FMS)?
An FMS is initially expensive.
_____ is the set of values, ideas, attitudes, and symbols created to shape human behavior.
Culture
How do distribution channels improve product distribution?
Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer
A target market is a specific group of consumers toward whom a firm directs its marketing effort.
True
Based on the expectancy theory, managers who want to motivate their employees should:
determine the rewards valued by each employee
There are numerous office supplies manufacturers. U.S.-based Esselte concentrates on selling filing products and desktop products such as staplers and pen sets. Because the Esselte brand is recognized as an innovative leader in the development of filing products and desktop items, the company can be said to have a(n):
differential competitive advantage
The chain of manufacturer, agent, wholesaler, and retailer through which items like x-ray machines, dental equipment, and safety goggles flow is called a(n) ______ channel.
distribution
An article on the health care industry revealed several assumptions that health care administrators have adopted during the last decade. The administrators assume their (1) employees have several interests other than work and will work only to the degree necessary. (2) employees will accept additional responsibilities only if they receive rewards, and (3) employees exhibit little loyalty and will leave employment for reasons that are in their short-term interest. These assumptions lead support to the _____ approach to management.
the Theory X style of management
According to expectancy theory, the probability of an individual acting a particular way depends on the strength of the individual's belief that:
the act will have a particular outcome and on whether the individual values that outcome
Hershey's hot cocoa mix combines dry milk, whey, corn syrup, processed cocoa, aspartame, and artificial flavorings and colors. This conversion process is an example of:
the assembly process
Operations management is:
the management of the production conversion process
Point-of-sale (POS) terminals would NOT be helpful in which of the following businesses?
the manufacturer of plasma television screens
Employee ownership creates too much stress and is a poor motivator.
False
_____ combines computerized manufacturing processes with other computerized systems used before and after manufacturing.
Computer-integrated manufacturing
_____ is the collection, recording, and analysis of data important in marketing and communicating that information to management.
Marketing research
_____ is the process that converts inputs into outputs that can be sold as goods and services.
Production
_____ are based on overall company profitability. Using an established formula, management distributes some portion of company profits to all employees.
Profit-sharing plans
When faced with an employee performance problem, managers tend to experience two primary emotions: anxiety and anger; anxiety, because the situation often leads to conflict, and anger because the manager realizes, "I did not create this problem. The employee did." No matter how well an attendance policy is written, there are those who will abuse it or push the limits. _____ theory can be used to acknowledge positive behavior with rewards and encourage others to improve their sub-par performance.
Reinforcement
_____ theory states that people do things because they know that certain consequences will follow.
Reinforcement
_____ is the technology involved in designing, constructing, and operating computer-controlled machines that can perform tasks independently.
Robotics
Which of the following factors can be used to create an atmosphere in a store that sells sports memorabilia? -life-sized pictures of famous athletes mounted on the wall -store clerks dressed in referee uniforms -bright lights -the rebroadcasting of famous sports events as background noise -all of the above
all of the above
Which of the following factors can be used to create an atmosphere in a store that sells sports memorabilia? -life-sized pictures of famous athletes mounted on the wall store clerks dressed in referee uniforms bright lights -the rebroadcasting of famous sports events as background noise -all of the above
all of the above
A recent seminar on attracting retail customers addressed the following fact: "Time is on the mind of the consumer. If you ask anybody you know, 'Would you rather have an extra day off or an extra day's pay?' people in America would take the time off 2-to-1." This topic indicates that these retailers supported a need for more _____ segmentation to reach the time-poor consumer.
benefit
Roy Petrie is a flower wholesaler. He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists. This process is called:
breaking bulk
Which of the following is NOT an example of a promotional goal?
delivering the product
Disney World is the epitome of customer service and empowerment. Empowerment is a religion there. Employees are thoroughly trained and then told that they have the authority to do whatever is necessary to deal with problems on the spot in order to make customers happy. In fact, management interference is discouraged. Based on this information, you know that Disney relies on _____ theory to motivate its employees.
goal-setting
Leon Georges works in the warehouse for a manufacturer of air-purification systems. He is responsible for the transportation of metal components, preformed plastic, etc. used to manufacture the systems as well as the efficient movement of the finished systems from the manufacturing facility to the warehouse to distribution trucks. Georges is involved in:
home shopping network
When Top-Flite introduced its Strata golf balls with a new design for better flight with hit by metal clubs, it charged three times the price of golf balls currently on the market. This high introductory pricing is an example of:
price skimming
The two new-product pricing strategies most often used by marketers are:
price skimming and penetration pricing
In the production of corn meal for baking, corn is ground. This conversion process is an example of:
process manufacturing
At Children's Hospital in Denver, good attendance is encouraged by recognizing staff members who have not missed work in the previous three months. At three-month intervals, at staff meetings, the names of those who have not missed work that quarter are announced. These employees are given ribbons of excellence, perfect attendance pins, prizes, tote bags, alarm clocks, gift certificates or movie tickets. As an added incentive, the person with the longest record of perfect attendance is allowed to choose first from the list of "gifts." This is an example of how _____ are used in association with the ______ theory.
rewards; reinforcement
Julia Li is a low-level manager for a manufacturer of collectible plates and figurines. She is assigned new jobs every few months so she can learn all aspects of her company's operations. Management is utilizing the concept of job _____ in training Li.
rotation
Life Savers Gummies Fruit Splosions, liquid-filled gummies combined with a burst of real fruit juice, are a new product for The Wrigley Co.. Before marketing the product nationwide, Wrigley gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name. In which stage of the new-product development process would this have happened?
test marketing
Katherine Cozzine is a talented violinist. She is also pragmatic. When she graduated from high school, she chose a college that would provide her a strong business foundation even though she would have preferred to major in music. Cozzine did not know that there are over 200 music-business programs in the U.S., which would have allowed her to continue her music and prepare for a career in the industry. To Cozzine the music-business programs were ______ products.
unsought
The categories of heavy, moderate, and light users have to do with which type of segmentation?
volume
A company that is experimenting with flextime, telecommuting, and job sharing is interested in:
work-scheduling options needed to retain quality employees
The _____ is a theory that is concerned with workers' perception about how fairly they are treated compared with their coworkers.
equity theory
Which of the following is an example of a social factor that influences the consumer decision-making process?
family
One criticism of Herzberg's motivator and hygiene theory is that it:
ignores the impact of situational variables
Production and operations management involves three main types of decisions that are made at three different stages. The final stage of operations management focuses on:
improving production and operations
Organizations today are taking a greatly reduced role in helping employees balance their work responsibilities and their personal obligations than they did in the past.
False
The Hawthorne effect is used to describe the individual reaction and not that of the group.
False
The critical path method (CPM) is used to design, test, and modify new and existing products.
False
Manila Water, the provider of the water and sewerage services in the capital of the Philippines has purchased the government owned water and sewerage system for the entire country. It promises to make the nation's water and sewerage system run as efficiently and profitably as the one it operates in Manila. Its primary challenge will be to convince the 2,000 employees it inherited from the government-owned facility to work more efficiently. _____ theory would be applicable to this situation because the company has a stated objective, which could be used as a motivation tool for individual workers.
Goal-setting
Public relations departments: -furnish company speakers for business and civic clubs -write speeches for corporate officers -encourage employees to take active roles in community organizations -write press releases -do all of the above
do all of the above
Job enlargement means the redesign of a job to increase its responsibility and challenge.
False
PERT charts differ from critical path method (CPM) in one important way. PERT charts _____, and the CPM does not.
assign three time estimates for each activity
What is the primary difference between a merchant wholesaler and an agent?
Distribution
_____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.
Distribution
_____ theory is based on the premise that an individual's intention to work toward a goal is a primary source of motivation.
Goal-setting
_____ is the vertical expansion of an employee's job.
Job enrichment
A knowledge-based work force is qualitatively different from a skills-based work force.
True
Managers can use equity theory to improve worker satisfaction.
True
Integrated marketing communications (IMC): -is a careful coordination of all promotional activities -produces a consistent and unified advertising message -produces a customer-focused advertising message -is typically overseen by a marketing communications director -is accurately described by all of the above
is accurately described by all of the above
The _____ is the belief that the firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer.
marketing concept
The dispensing of controlled substances has divided patients, doctors, pharmacists and law enforcement agencies as they strive to create a balance between treating legitimate chronic pain and keeping powerful pain meds out of the hands of abusers. A recent convention discussed the development of a viable ______ strategy for pain medications.
place
There are a lot of talented people. Many singers who have not been discovered are as talented or more so than some of the best-known musical artists. For instance, pricing a musical act at $20,000 when a small community arts center can get just as great an entertainment experience for its audience for $5,000 is an example of:
prestige pricing
