Exam 3 (Presentation Q's)
Marketing practices reduce competition by: A. Acquisition and shrinking of competitors B. Creating barriers to entry C. Unfair practices such as predatory pricing D. All of the above
D.
Organizational buyers are people who purchase goods and services on behalf of companies for use in the process of... A. Corporations, government agencies, hospitals B. Retailers, households, distribution C. Government agencies, resale, retailers D. Manufacturing, distribution, or resale
D.
Regression analysis examines which of the following? A. The strength of the relationship B. Control of other independent variables C. Whether a relationship exists D. All of the Above
D.
(T/F): Standardization is the process by which the raw data are transformed into new variables that have a mean of 0 and a variance of 1
True
(T/F): The tools of research do not differ across cultures
True
Which of the following best describes the organized movement to protect and improve people's living environment? A. Environmentalism B. Consumerism C. Seller's Rights D. Buyer's Rights
A.
Which of the following is NOT a common pitfall in global research? A. Selecting a domestic research company to do international research B. Interviewing in English in English speaking countries C. Using inappropriate sampling procedures D. Misinterpreting multi-country data comparisons
B.
Which of the following is NOT a principle of corporate social responsibility? A. Sustainability B. Reliability C. Accountability D. Transparency
B.
All of the following are types of global research EXCEPT: A. Survey Research B. Experimental Research C. Big Data D. Secondary Data
C.
Socially and environmentally responsible marketing (business) that meets the needs of customers while preserving the ability of future generations to meet their needs is defined as _____________. A. Environmental Marketing B. Social Marketing C. Sustainable Marketing D. Global Marketing
C.
What are two major impediments to effective global research? A. Independent and Extraneous Variables B. Motivational and Preferential Benefits C. Socio-economic and Cultural factors D. Psychographic and Demographic factors
C.
What is the range of numbers r varies between? A. 0 to 1 B. -1 to 0 C. -1 to 1 D. None of the above
C.
When a relevant decision maker reaches a threshold level of discrepancy between current conditions and expected or desired conditions? A. Collective decision making B. Organizational buying C. Problem Recognition D. Nature of organizational search
C.
Which of the following is NOT a way to carry out global survey research? A. In-home interview B. Internet questionnaire C. Field experiment D. Phone interview
C.
What other names are there for r? A. Pearson Correlation Coefficient B. Simple Correlation C. Bivariate Correlation D. Correlation Coefficient E. All of the Above
E.
(T/F): The tools of research differ across cultures
False