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Ebusiness categories

b2b, b2c, c2b, c2c

instant messaging can do

-answer simple questions quick and easy -resolve questions or problems immediately -transmit messages as fast naturally flowing conversation -easily hold simultaneous IM sessions with multiple people -quickly identify which employees are at their computers

ebusiness model

A plan that details how a company creates, delivers, and generates revenues on the internet

viral marketing

A technique that induces websites or users to pass on a marketing message to other websites or users creating exponential growth in the messages visibility and effect

Search Engine Optimization (SEO)

Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking

ebusiness tools

Email Instant messaging Podcasting Videoconferencing Web conferencing Content management system

Pay-per-conversion

Generate revenue each time a website visitor is converted to a customer

the better the SEO, the higher the ranking for a website in the list of search engine results

SEO is critical because most people view only the firs few pages of a search result. After that people usually move to a different search.

Click-and-Mortar Business

a business that operates in a physical store and on the Internet EX: Barnes & Noble

Brick-and-Mortar Business

a business that operates in a physical store without an internet presence tj maxx

Pure-play business

a business that operates on the internet only without a physical store ex.google

Internet Service Provider (ISP)

a company that provides access to the internet for a monthly fee

Click-through

a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser

what is a business model

a plan that details how a company creates, delivers, and generates revenues bus to bus or bus to cust

instant messaging

a service that enables instant or real-time communication between people

cookie

a small file deposited on a hard drive by a website, containing information about customers and their browsing activities

Google generates revenue from advertisers that pay to place their ads on the site

adwords, google then determines the a price and a search ranking for those keywords based on how much other advertisers are willing to pay for the same terms.

associate (affiliate) program

allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website

Videoconferencing over IP

allows people at two or more locations to interact via two way video and audio transmissions simultaneously, share documents data, computer displays.

pop-up ad

an advertisement that appears on the screen while a web page loads or after it has loaded

Business-to-consumer (B2C)

applies to any business that sells its products or services to consumers over the internet

Consumer-to-business (C2B)

applies to any consumer who sells a product or service to a business on the internet

Business-to-business (B2B)

applies to businesses buying from and selling to each other over the internet

Customer to Customer (C2C)

applies to customers offering goods and services to each other on the internet

C2C (consumer-to-consumer)

applies to customers offering goods and services to each other on the internet is an auction website, links like minded buyers and sellers of a small commission. ----forward auction, where sellers market to many buyers and the highest bid wins ----reverse auction, where buyers select goods and services from the seller with the lowest bid.

three ways to operate as a B2C

brick and mortar click and mortar pure play

online marketplaces

bring together buyer and seller of prod & services. amazon, ebay

Podcasting

converts an audio broadcast to a digital music player -can increase marketing reach and build customer loyalty. -marketing communication channels discussing everything from corporate strategies to detailed product overviews.

how did e-business change traditional business model

e- business is on the internet

C2B demand

ebusiness will increase over the next few years due to customer's desire for greater convenience and lower prices

search engine ranking

evaluates variables that search engines use to determine where a URL appears on the list of search results

content providers

generate revenues by providing digital content such as news, music, photos, or videos netflix

Pay-per-call

generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call

pay-per-click

generates revenue each time a user clicks on a link to a retailer's website

electronic marketplace

interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

search engine

is website software that finds other pages based on keyword matching similar to google

AdWords

keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages allows advertisers to bid on and the max amounts they want to pay per click per day.

B2B example

medical billing service, software sales B2B relationships represent 80% of all online business and are more complex with greater security needs than the other types

email

messages distributed by electronic means from one computer user to one or more recipients via a network.

Real-time communication

occurs when a system updates information at the same rate it receives it email was a great advancement over traditional comm methods such as mail. but it did not operate in real time

eshop

online version of a retail store where customers can shop at any hour ** it can be an extension of an existing store

Portals

operate central website for users to access specialized content and other services google, yahoo

banner ad

original form of advertising on the web, it appears across the top of a website

Websites can generate revenue through:

pay-per-click, pay-per-call, pay-per-conversion

transaction brokers

process online sales transactions (Etrade, Fidelity)

service provider

provide services such as photo sharing, video sharing, online backup, and storage mapquest, youtube

Infomediaries

provide specialized information on behalf of producers of goods and services and their potential customers bloomberg.com

types of click stream data metrics

the # of page views pattern of websites visited length of stay on the website dates and time of visit # of registrations filled out per 100 visitors # of abandoned registrations demographics of registered visitors number of customers with shopping carts # of abandoned shopping carts

googles primary line of business is its search engine.

the company does not generate revenue from people using its site to search the internet


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