exam mis
Ebusiness categories
b2b, b2c, c2b, c2c
instant messaging can do
-answer simple questions quick and easy -resolve questions or problems immediately -transmit messages as fast naturally flowing conversation -easily hold simultaneous IM sessions with multiple people -quickly identify which employees are at their computers
ebusiness model
A plan that details how a company creates, delivers, and generates revenues on the internet
viral marketing
A technique that induces websites or users to pass on a marketing message to other websites or users creating exponential growth in the messages visibility and effect
Search Engine Optimization (SEO)
Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
ebusiness tools
Email Instant messaging Podcasting Videoconferencing Web conferencing Content management system
Pay-per-conversion
Generate revenue each time a website visitor is converted to a customer
the better the SEO, the higher the ranking for a website in the list of search engine results
SEO is critical because most people view only the firs few pages of a search result. After that people usually move to a different search.
Click-and-Mortar Business
a business that operates in a physical store and on the Internet EX: Barnes & Noble
Brick-and-Mortar Business
a business that operates in a physical store without an internet presence tj maxx
Pure-play business
a business that operates on the internet only without a physical store ex.google
Internet Service Provider (ISP)
a company that provides access to the internet for a monthly fee
Click-through
a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser
what is a business model
a plan that details how a company creates, delivers, and generates revenues bus to bus or bus to cust
instant messaging
a service that enables instant or real-time communication between people
cookie
a small file deposited on a hard drive by a website, containing information about customers and their browsing activities
Google generates revenue from advertisers that pay to place their ads on the site
adwords, google then determines the a price and a search ranking for those keywords based on how much other advertisers are willing to pay for the same terms.
associate (affiliate) program
allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website
Videoconferencing over IP
allows people at two or more locations to interact via two way video and audio transmissions simultaneously, share documents data, computer displays.
pop-up ad
an advertisement that appears on the screen while a web page loads or after it has loaded
Business-to-consumer (B2C)
applies to any business that sells its products or services to consumers over the internet
Consumer-to-business (C2B)
applies to any consumer who sells a product or service to a business on the internet
Business-to-business (B2B)
applies to businesses buying from and selling to each other over the internet
Customer to Customer (C2C)
applies to customers offering goods and services to each other on the internet
C2C (consumer-to-consumer)
applies to customers offering goods and services to each other on the internet is an auction website, links like minded buyers and sellers of a small commission. ----forward auction, where sellers market to many buyers and the highest bid wins ----reverse auction, where buyers select goods and services from the seller with the lowest bid.
three ways to operate as a B2C
brick and mortar click and mortar pure play
online marketplaces
bring together buyer and seller of prod & services. amazon, ebay
Podcasting
converts an audio broadcast to a digital music player -can increase marketing reach and build customer loyalty. -marketing communication channels discussing everything from corporate strategies to detailed product overviews.
how did e-business change traditional business model
e- business is on the internet
C2B demand
ebusiness will increase over the next few years due to customer's desire for greater convenience and lower prices
search engine ranking
evaluates variables that search engines use to determine where a URL appears on the list of search results
content providers
generate revenues by providing digital content such as news, music, photos, or videos netflix
Pay-per-call
generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call
pay-per-click
generates revenue each time a user clicks on a link to a retailer's website
electronic marketplace
interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities
search engine
is website software that finds other pages based on keyword matching similar to google
AdWords
keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages allows advertisers to bid on and the max amounts they want to pay per click per day.
B2B example
medical billing service, software sales B2B relationships represent 80% of all online business and are more complex with greater security needs than the other types
messages distributed by electronic means from one computer user to one or more recipients via a network.
Real-time communication
occurs when a system updates information at the same rate it receives it email was a great advancement over traditional comm methods such as mail. but it did not operate in real time
eshop
online version of a retail store where customers can shop at any hour ** it can be an extension of an existing store
Portals
operate central website for users to access specialized content and other services google, yahoo
banner ad
original form of advertising on the web, it appears across the top of a website
Websites can generate revenue through:
pay-per-click, pay-per-call, pay-per-conversion
transaction brokers
process online sales transactions (Etrade, Fidelity)
service provider
provide services such as photo sharing, video sharing, online backup, and storage mapquest, youtube
Infomediaries
provide specialized information on behalf of producers of goods and services and their potential customers bloomberg.com
types of click stream data metrics
the # of page views pattern of websites visited length of stay on the website dates and time of visit # of registrations filled out per 100 visitors # of abandoned registrations demographics of registered visitors number of customers with shopping carts # of abandoned shopping carts
googles primary line of business is its search engine.
the company does not generate revenue from people using its site to search the internet
