Exploring Careers: Marketing

communication

"I think some of the traits that are important for somebody that is interested in sales, um, you have to have ______________________, be able to communicate with people, um, that's really important."

satisfied that client

"The most rewarding piece of my job is being able to, um, walk away and know that I have _________________."

travel

"Some of the fun things about it is uh, is ____________."

branding

Communications, advertising and ____________ started to become more important as companies needed to sell the increasing outputs of production

planning for the future

It is vital to explore all job opportunities when ___________________.

needs

Marketing often has a persuasive intent, but it commonly begins when a company identifies __________ and seeks to explain how its products or services meet those needs

business

The Marketing Career Cluster includes career opportunities which deal with planning, managing, and performing marketing activities in order to benefit a ____________.

catalogs and advertisements

These individuals write, illustrate, animate and assemble ______________________ which informs customers about available products or services

public relations (PR) specialist

a popular professional in this career cluster is a ___________________.

40hr work weeks

although most jobs in this pathway involve traditional ____________________ - weekend, night or holiday hours may be required from time to time to meet deadlines.

hands-on learning

career and technical student organizations, such as DECA, Business Professionals of America or BPA, and Future Business Leaders of America or FLBA provide opportunities for __________________ and for developing their technical, academic and employability skills

marketing management positions

degrees in marketing and business administration are preferable and usually provide the background in management, finance, economics and statistics which is necessary for _________________________.

electronic media

digital marketing is the promotion of products or brands through various forms of __________________________

pressure to meet deadlines

drawbacks include the constantly changing environment and ______________________.

apprenticeship programs

education and training can be obtained through on-the-job training, technical colleges, two-year community colleges, four-year colleges and universities, and _________________________.

leadership skills

finally, one of the most important attributes a manager should hold is __________________________.

planning and promoting

merchandising is the action of _______________________ the sale of goods or services by advertising them or displaying them attractively

buying for resale

merchandising requires in-depth knowledge of marketing activities focused on efficient and effective product planning, selection and _________________________.

plan and evaluate sales data

professionals in this pathway have several responsibilities, such as: developing new selling strategies to grow revenue, ___________________________, build key customer relationships, create brand awareness for products or services, initiate advertising campaign strategies, create customer database, and ensure after-sales satisfaction

flexible

professionals should be highly motivated, able to manage stress, _____________ and decisive

encounter breakdowns

professionals will often work with inexperienced teams, interpret difficult marketing data, and ____________________ in marketing department communication.

interpersonal skills

professionals working in this pathway have excellent _______________________________, strong written and oral communication skills as well as good analytical and numerical skills

competitive

public relations is a rapidly growing and highly _______________ industry.

a larger salary

receiving a degree in a professional sales related programs can help gain access to managerial roles, greater responsibilities and _______________________.

social media

technology is changing the way we communicate and promote goods and services with ________________.

public relations

the marketing management pathway includes occupations related tot he management of policies, operations or staff working in advertising, promotions, marketing, sales, marketing research, merchandising,or ____________________ in business and organizations

working with ideas

these careers are for people who enjoy ________________________ which require an extensive amount of thinking and searching for facts.

openings

these professionals conduct surveys, interviews and market research to better understand consumer needs and wants, as well as _______________ for new products in the marketplace.