final exam

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All but which of the following individuals are positive examples of interdependence in the Bible?

Samson and Saul

Web users tend to read every word of a blog post.

false

In our pursuit of a "good name," ​​​​Proverbs 3:1-4 suggests that we should pursue all but which of the following?

success

On your professional blog, you should write primarily about

topics pertaining to your career goal

Facebook product pages come with unique web addresses.

true

In order to be effective, tweets should be consistent.

true

Posting job leads on social media sites decreases the average company's recruiting costs by about

50%

Google AdWords was the first Pay-per-Click provider.

True

The first spam was sent by a law firm

True

The more companies you follow on Twitter, the more companies Twitter will recommend to you.

true

It is a good idea to check your Feedly account at least

once a day

Who should you invite to your Facebook class page?

only classmates

Using promoted tweets is a good way to market a new product.

false

In order to access discounts and promotions from a company's Facebook Timeline, you must first

like the page

As you build your personal brand, who should you follow on Twitter?

Anyone who is like-minded

By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse

Entry-level jobs

Videos that appear on the top of the search results page on YouTube are

Promoted videos that function as advertisements

Which Facebook feature allows you to control who sees your posts?

The in-post privacy feature

All of the following are potential benefits of a classroom Facebook page except

The option of soliciting opinions from other Facebook users outside of the class

Networking was a lot more difficult before

The social media revolution

The About section of your Facebook profile should include a link to your blog.

True

Before using your Twitter account to market your personal brand, you should evaluate

Your profile picture, your bio, and your tweets

It's important that you update your blog and social media accounts

consistently

The tone of your Twitter bio should be

credible and enthusiastic

Facebook Ads are

customizable

In order to be a good marketer, you must understand people's

emotions, motives, and thought process

Creating a professional blog will primarily help you

establish credibility

Companies are more likely to post job openings on Facebook than on Twitter.

false

Companies must pay a fee to have a Facebook Timeline.

false

Following everyone Twitter recommends is a good way to make it an educational platform.

false

Humor plays no part in establishing a personal brand.

false

You must have an Apple device in order to use Google+ Hangouts.

false

Which feature of Google Groups helps keep information organized?

folders

In order to use Pinterest effectively, you must have

high quality pictures

Print media experienced a revival in 1981 as a result of what device?

personal computer

Social media marketing primarily seeks to enhance what aspect of a product?

popularity

Educational content on the Internet is

potentially overwhelming

Up until fairly recently, what medium dominated the advertising and marketing industries?

print media

What academic and professional field is very closely related to marketing?

psychology

By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your

resume

The first post on your blog should do all of the following except

retell a funny story or anecdote

In order to reach a larger audience, marketers should encourage their followers to

retweet their tweets

People following your Twitter followers will see your tweets in their newsfeed as soon as your followers

retweet you

Companies should begin researching hashtags by

searching www.hashtags.org

What should you tweet about?

the career field you plan to pursue

To attract new followers on Twitter, companies should focus most on

using popular hashtags

What type of Google Group is best-suited for an online study group?

web forum

All of the following are major influences on a person's decision to purchase a product except

where it was manufactured

Companies are allowed to exceed the 140 character limit on Twitter.

False

Formal academic prose should be used when writing a company blog post.

False

It's more important than ever to remain knowledgeable about your industry primarily because

Technology is causing industries to change at a rapid pace

In which decade did television begin to generate more advertising revenue than print and radio?

The 1950s

The questions users post on LinkedIn Answers are accessible by

The entire LinkedIn community

From a marketing perspective, valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?

Using excessive pop-ups and advertisements on websites

When does Google AdWords charge a company?

When a web user clicks on the advertisement

Social media marketing began in the mid

1990s

What made social media the most transformative development in marketing thus far?

Its ability to connect customers with the company in real-time

Which of the following social media tools is least useful for making professional connections?

Liking YouTube videos

The social media platform best-suited for professional networking is

LinkedIn

Which social media platform is most useful for learning about the industry in which you wish to one day work?

LinkedIn

From a customer's or client's perspective, a brand is

A promise

Before watching a video on YouTube for educational purposes, you should first

Determine the length of the video, read through some of the comments, and look at the numbers of likes and dislikes

The Pocket app allows users to

Read blog articles from their mobile device

According to Unit 06, the ethics of honesty in marketing can be fleshed out in all but which of the following ways?

Not under-promising on a product

It's best to keep your professional network on Facebook small.

false

Which feature allows companies to send tweets to customers and prospects in their local area?

Geographic targeting

What types of people can you learn from on Twitter?

anyone interested in the topic

LinkedIn is the most visual of all social media sites.

false

It is possible to build a following on Twitter with zero financial investment.

true

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.

true

Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?

Ephesians 5:1

Collaborating face-to-face with colleagues across the globe is easy thanks to

Google+ Hangouts

The best accounts to follow on Twitter are the promoted accounts.

false

Only premium members can create groups on LinkedIn.

false

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you

false


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