final exam
All but which of the following individuals are positive examples of interdependence in the Bible?
Samson and Saul
Web users tend to read every word of a blog post.
false
In our pursuit of a "good name," Proverbs 3:1-4 suggests that we should pursue all but which of the following?
success
On your professional blog, you should write primarily about
topics pertaining to your career goal
Facebook product pages come with unique web addresses.
true
In order to be effective, tweets should be consistent.
true
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
Google AdWords was the first Pay-per-Click provider.
True
The first spam was sent by a law firm
True
The more companies you follow on Twitter, the more companies Twitter will recommend to you.
true
It is a good idea to check your Feedly account at least
once a day
Who should you invite to your Facebook class page?
only classmates
Using promoted tweets is a good way to market a new product.
false
In order to access discounts and promotions from a company's Facebook Timeline, you must first
like the page
As you build your personal brand, who should you follow on Twitter?
Anyone who is like-minded
By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse
Entry-level jobs
Videos that appear on the top of the search results page on YouTube are
Promoted videos that function as advertisements
Which Facebook feature allows you to control who sees your posts?
The in-post privacy feature
All of the following are potential benefits of a classroom Facebook page except
The option of soliciting opinions from other Facebook users outside of the class
Networking was a lot more difficult before
The social media revolution
The About section of your Facebook profile should include a link to your blog.
True
Before using your Twitter account to market your personal brand, you should evaluate
Your profile picture, your bio, and your tweets
It's important that you update your blog and social media accounts
consistently
The tone of your Twitter bio should be
credible and enthusiastic
Facebook Ads are
customizable
In order to be a good marketer, you must understand people's
emotions, motives, and thought process
Creating a professional blog will primarily help you
establish credibility
Companies are more likely to post job openings on Facebook than on Twitter.
false
Companies must pay a fee to have a Facebook Timeline.
false
Following everyone Twitter recommends is a good way to make it an educational platform.
false
Humor plays no part in establishing a personal brand.
false
You must have an Apple device in order to use Google+ Hangouts.
false
Which feature of Google Groups helps keep information organized?
folders
In order to use Pinterest effectively, you must have
high quality pictures
Print media experienced a revival in 1981 as a result of what device?
personal computer
Social media marketing primarily seeks to enhance what aspect of a product?
popularity
Educational content on the Internet is
potentially overwhelming
Up until fairly recently, what medium dominated the advertising and marketing industries?
print media
What academic and professional field is very closely related to marketing?
psychology
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your
resume
The first post on your blog should do all of the following except
retell a funny story or anecdote
In order to reach a larger audience, marketers should encourage their followers to
retweet their tweets
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers
retweet you
Companies should begin researching hashtags by
searching www.hashtags.org
What should you tweet about?
the career field you plan to pursue
To attract new followers on Twitter, companies should focus most on
using popular hashtags
What type of Google Group is best-suited for an online study group?
web forum
All of the following are major influences on a person's decision to purchase a product except
where it was manufactured
Companies are allowed to exceed the 140 character limit on Twitter.
False
Formal academic prose should be used when writing a company blog post.
False
It's more important than ever to remain knowledgeable about your industry primarily because
Technology is causing industries to change at a rapid pace
In which decade did television begin to generate more advertising revenue than print and radio?
The 1950s
The questions users post on LinkedIn Answers are accessible by
The entire LinkedIn community
From a marketing perspective, valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?
Using excessive pop-ups and advertisements on websites
When does Google AdWords charge a company?
When a web user clicks on the advertisement
Social media marketing began in the mid
1990s
What made social media the most transformative development in marketing thus far?
Its ability to connect customers with the company in real-time
Which of the following social media tools is least useful for making professional connections?
Liking YouTube videos
The social media platform best-suited for professional networking is
Which social media platform is most useful for learning about the industry in which you wish to one day work?
From a customer's or client's perspective, a brand is
A promise
Before watching a video on YouTube for educational purposes, you should first
Determine the length of the video, read through some of the comments, and look at the numbers of likes and dislikes
The Pocket app allows users to
Read blog articles from their mobile device
According to Unit 06, the ethics of honesty in marketing can be fleshed out in all but which of the following ways?
Not under-promising on a product
It's best to keep your professional network on Facebook small.
false
Which feature allows companies to send tweets to customers and prospects in their local area?
Geographic targeting
What types of people can you learn from on Twitter?
anyone interested in the topic
LinkedIn is the most visual of all social media sites.
false
It is possible to build a following on Twitter with zero financial investment.
true
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.
true
Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?
Ephesians 5:1
Collaborating face-to-face with colleagues across the globe is easy thanks to
Google+ Hangouts
The best accounts to follow on Twitter are the promoted accounts.
false
Only premium members can create groups on LinkedIn.
false
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you
false
