Final Exam, INFO 360 FINAL REVIEW

Which of the following best describes the digital social graph?

A mapping of all online social relationships

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

A prediction market

Why does improving a small, routine decision have business value for a company?

A small decision has business value when added with all the other small decisions made in the company.

Which of the following best illustrates the sales revenue model?

Apple accepts micropayments for single music track downloads.

Which of the following statements about B2B commerce is not true?

B2B e-commerce represents approximately 10% of the overall B2B marketplace.

Selling products and services directly to individual consumers via the Internet best describes:

B2C e-commerce.

You are developing a customer recommendation system for a department store's e-commerce site. Which of the following tools will provide the most accurate recommendations?

Big data analytics

Which of the following is not one of the four main types of e-commerce presence?

Blogs

Consumers selling goods and services electronically to other consumers best describes:

C2C e-commerce.

eBay is an example of:

C2C e-commerce.

Which of the following businesses utilize the content provider Internet business model?

CNN.com

Which of the following would be a typical production report for an organization's financial division?

Cash flow

Which of the following is a key problem in managing knowledge?

Classifying knowledge

Which dimension of quality means that a decision should reflect a rational process?

Coherence

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Community provider

________ help media firms store and manage unstructured digital data such as photographs, images, videos, and audio files.

Digital asset management systems

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Display ads

You are answering phones for a local utilities provider and are speaking with an extremely angry customer. Because your company manual advises employees to transfer hostile calls to a superior, you do this. What quality dimension of decisions does your action reflect?

Due process

Which of the following Internet business models does Amazon.com use?

E-tailer

________ systems help organizations manage both structured and semistructured knowledge

Enterprise content management

What are the two major types of knowledge management systems?

Enterprise-wide knowledge management systems and knowledge work systems

Which of the following best illustrates the affiliate revenue model?

Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

Which of the following is not an element of the business intelligence environment?

Executive users

Which of the following is not one of the platforms to be considered in building a Web site presence?

Facebook platform

Which dimension of quality means that a decision faithfully reflects the concerns and interests of affected parties?

Fairness

Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps?

GIS

Geoadvertising sends ads to users based on their:

GPS locations.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Richness

What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or more factors?

Sensitivity analysis

Estimating the number of direct goods to reorder falls into which category of decision making?

Structured

Operational management typically makes which type of decisions?

Structured

Which types of decisions are more prevalent at lower organizational levels?

Structured decisions

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

Subscription

Which of the following is not a recent development in e-commerce?

The music recording industry is disrupted as music creation and distribution become decentralized.

________ describes the concept that a large group of people is better at making good decisions than a single person.

The wisdom of crowds

Which of the following is not one of the unique features of e-commerce technology?

Transparency

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Universal standards

________ decisions are most common at higher levels of management.

Unstructured

A KPI is:

a measure proposed by senior management

An inference engine is:

a strategy used to search through the rule base in an expert system

Net marketplaces:

are industry owned or operate as independent intermediaries between buyers and sellers.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

asymmetry

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

behavioral targeting

Virtually all successful expert systems deal with problems of:

classification

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

crowdsourcing

Digital goods are goods that are:

delivered digitally.

Generic algorithms:

develop solutions to particular problems using techniques such as mutation, crossover, and selection.

Goods that are involved in the actual production process are referred to as:

direct goods

Reducing the business process layers in a distribution channel is called:

disintermediation

Varying a product's price according to the supply situation of the seller is called ________ pricing.

dynamic

Which of the following best illustrates the transaction fee revenue model?

eBay receives a small fee from a seller if a seller is successful in selling an item.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):

exchange

Neural network applications in medicine, science, and business address problems in all of the following except:

generalization

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geoinformational

Backward sensitivity analysis software is used for:

goal seeking

Compared to traditional goods, digital goods have:

greater pricing flexibility.

Compared to digital markets, traditional markets have:

higher transaction costs.

GDSS are designed to:

implement structured methods for organizing and evaluation ideas

Simon's four different stages in decision making are, in order from first to last:

intelligence, design, choice, and implementation.

To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management, a firm would most likely use

intelligent agents

Expert systems model human knowledge as a set of rules that collectively are called the:

knowledge base

Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes:

learning management systems

The Internet enables ________ marketing by leveraging the fact that there is always some demand, however small, for a product.

long-tail

Compared to traditional goods, digital goods incur:

lower distribution costs.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

micropayment

Selling the same goods to different targeted groups at different prices is called:

price discrimination.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n):

private industrial network.

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

procurement

Market creators:

provide a digital environment where buyers and sellers can establish prices for products.

All of the following are dimensions of firm performance that are measured in the balanced scorecard method except:

resources

Transaction brokers:

save users money and time by processing online sales transactions.

The effort required to locate a suitable product is called:

search costs.

Based on your reading of the chapter, e-commerce is:

still in a revolutionary phase.

The type of decision that can be made by following a definite procedure is called a(n) ________ decision.

structured

Expertise and experience of organizational members that has not been formally documented best describes

tacit knowledge

In order to search for and retrieve knowledge objects in an enterprise content management system, the objects themselves must be:

tagged with a classification

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

the availability of the Internet everywhere and anytime.

EDI is:

the exchange between two organizations of standard transactions through a network.

Information density refers to the:

total amount and quantity of information available to all market participants.

E-hubs are more ________ than private industrial networks

transaction oriented

According to your reading of the text, Procter & Gamble's use of intelligent agent technology in its supply chain illustrates the use of information systems to implement which of the four generic business strategies?

Low-cost leadership

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Network notification

________ are designed to have a generalized capability to learn.

Neural networks

________ are intelligent techniques that parallel some aspects of the processing patterns of the biological brain.

Neural networks

Through what channel did e-commerce first evolve?

Online advertising sales

Which of the following BI functionalities would you use to assess how customers would respond to a price change in your product?

Predictive analytics

Where there is no well-understood or agreed-on procedure for making a decision, it is said to be:

unstructured

Deciding whether to introduce a new product line is an example of a(n):

unstructured decision.

All of the following are analytic functionalities that BI systems deliver except:

user interface

In a parameterized report, users can:

view data according to different dimensions of the data.

Expert systems:

work in very limited domains

________ are an essential component of a knowledge work system.

Links to external knowledge bases

Which of the following statements about m-commerce is not true?

In 2013, the main areas of growth are in online banking and location-based services.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Information density

Which phase of decision making finds or recognizes a problem?

Intelligence

You are the CEO of a national shoe store and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations?

Intelligent agent

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Interactivity

Why is the balanced scorecard method said to be "balanced"?

It measures performance of more than just financial systems.

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.