Final Exam
Your Web team has created a series of Webpages and Flash presentations that equal 1.26 megabytes (MB). How long will it take for this page to be downloaded by a user with a dedicated connection that consistently performs at 5 Mbps?
2 seconds
Which of the following is an example of correct HTML tag nesting?
<h1><em> Site Development Associate </em></h1>
Why is a site map an important component of Webpage accessibility?
Allows visitors to view a summary of a Website's structure
What is the difference between an ISP and a cloud service provider?
An ISP provides bandwidth and possibly Web server space, whereas a cloud service provider provides more complex services such as software-as-a-service (SaaS), backup services and database connectivity.
What is a Web server application?
An application that receives information, provided by an end user on a user-input form, from a Web server or a database server
What is a certificate authority (CA)?
An organization that issues digital certificates and helps to ensure the identity of a person, host or process
As a novice Web developer, you have been asked by your partners to create a Website for your new business venture to ensure that your potential customers are able to find your business over the Internet. Which of the following would prove most helpful to you in your endeavor?
Find Web development training, tips, tricks and advice from appropriate courses, online tutorials, user groups, professional trade journals, scholarly writings, and reference books.
What is the term that refers to an Internet marketing technique in which you pay for high search engine results by advertising on keywords that describe your product or service?
Pay per click (PPC)
A user has just visited your Website and updated her contact information. This information was stored in a database. Which language was most likely used to update the database?
SQL
Internet marketing consists of which of the following practices?
Search engine optimization (SEO), pay per click (PPC) and Web analytics
Which HTML tag should you use if you want to indent a piece of text?
The <blockquote> tag
HTML5, CSS, JavaScript
The HTML Web development "trifecta" consists of:
create a medium that would provide for the transition from HTML to XML.
The main goal of Extensible Hypertext Markup Language (XHTML) is to:
The company management has decided that the Website needs to add unique features to help differentiate it from competitors' Websites. Which team can best determine the type of features that users will consider unique?
The marketing team
Which of the following statements about this code is true?
This code will create a bulleted list.
Why should you be sure to articulate the steps of the project cycle during a Web development project?
To facilitate working closely with individuals and teams of individuals
For what should you use the <link> tag in the <head> section of your HTML document?
To reference a style sheet for the page
How can you ensure that your Webpages are compliant with a W3C standard?
Use a code validation tool.
Which of the following is an example of on-site Web analytics?
Using trend-analysis software to analyze server logs
Which of the following was developed by the W3C to ensure that core technologies used on the Web are equally accessible to all users, including disabled people?
Web Accessibility Initiative (WAI)
Your organization runs the risk of receiving a bad reputation as a spammer.
What can be considered a drawback of obtaining feedback about your Website by conducting customer surveys via email?
Account information, IP addresses, DNS server names, and file and directory location instructions
What specific information would you need to obtain from an ISP or cloud service provider whose hosting services you wanted to use?
XML + SGML
Which of the following describe the data from which Webpages are created, but do not format Webpages?
disabled people need to be able to use development tools
Which of the following is a Web Accessibility Initiative (WAI) concern?
Lynx
Which of the following is a command-line text-only Web browser?
To accomodate to an international audience
Which of the following is the most appropriate reason to create multiple Websites in various languages?
You have more choices in the configuration
Which of the following is typically an advantage of configuring your own hosting server over using an ISP or a cloud service provider?
Mobile devices have smaller screens that are used to view Web pages previously viewed only on much larger PC monitors.
Why has the advent of mobile devices caused Web designers to modify their existing sites or create alternative sites?
Because it is a command-line text-only Web browser that can be used with software that renders text into voice
Why is Lynx often used by those who are visually impaired?
To ensure that the pages render properly in browsers
Why should you test Webpages using multiple Web browsers during site development?
To protect your organization's trade secrets or intellectual property from being revealed without your consent
Why should you use a Non-Disclosure Agreement (NDA) when you outsource Web development work to workers in remote locations?
Which language can be used to describe the data in a Webpage?
XML
Which of the following is an Americans with Disabilities Act (ADA) compliance factor?
You must provide text-based alternatives to all non-text content (e.g., Java applets).
You are developing Webpages for your company's site. Which of the following can you expect as a result of developing Webpages using SEO?
You will create Webpages that rank high for search engines that use spiders.
What will happen if you neglect to include a tag in your HTML document?
Your page will not validate with a markup validator.
You helped your team's database administrator install a modern database from Oracle. It uses tables to store the data. Which type of database have you likely just installed?
a relational database
This code shows an example of:
a stand-alone non-empty tag.
An end user has just clicked the OK button on a Web document to send information to the Web server. Which of the following contains a reference to the CGI script that allows this Webpage to send information to a Web server?
a web form
Information has just been sent from a Web form on a client's system to a Web server. Which of the following is required to process this information at the Web server?
a web server application
Who should attend the Web project planning meeting that helps determine the audience and message for a Website?
customer representatives, suppliers + shareholders
The <br/> tag defines:
line break
You are developing pages for your company's Website. You want to ensure accessibility for all users, including those with disabilities. Which type of content could you include to make your site more accessible to users with hearing impairment?
text support for audio content
Tags that format text as bold or italic are known as:
text-level elements.
Nigel has decided that it is not necessary to test his Website in multiple browsers. What would be a valid reason to support Nigel's decision?
the website is an intranet + the company has standardised to one browser
Which term is used to describe a private intellectual property that is vital to a company's success?
trade secret
Intranets and extranets are examples of:
vertical portals
Emily has been asked to update Webpage content for her company's site and is working with the marketing department to gather information that will help her revise site navigation and product content. Which audience-development technique would provide the information she seeks?
visitor tracking
The computer languages and technologies like Perl, PHP Hypertext Preprocessor (PHP), Active Server Pages (ASP) and .NET are used to develop:
web server applications
As a leader of your company's Web team, you have been asked to give an oral presentation of plans for your company's new Website. You want to open the discussion for some brainstorming with those attending, and you want to write notes that encourage discussion and show everyone you are listening to all ideas. Which presentation tool is most effective for this purpose?
whiteboard
Which site planning tool describes an outline for a Web presence?
wireframe
You see the following MIME type on a file attached to email: text/css. What file name extension is usually given to this MIME file type so that Web servers can properly process it?
.css
Which of the following does Secure Sockets Layer (SSL) use to authenticate a user or system before encrypting a session?
A digital certificate
What is a metalanguage?
A language that is used to create other languages
metalanguage
A language used for defining other languages.
purpose + intended audience for a Website + provides a rough outline of the pages needed
A storyboard is a document that describes the:
What is a certificate authority (CA)?
A trusted third party that verifies the identity of anyone who has submitted a certification request (CR)
What specific information would you need to obtain from an ISP or cloud service provider whose hosting services you wanted to use?
Account information, IP addresses, DNS server names, and file and directory location instructions
A Website that was once quite popular with younger visitors has lost some of its allure and traffic. How can you develop an audience for this Website?
Add animations to the site.
Ethics is the study of making proper choices to ensure that other people's rights are not violated. When creating markup code and designing Webpages, which of the following is an ethical point you should follow?
All aspects of a Website are copyrighted, so you should not "borrow" images, text, logos, music, scripts, applications or code without permission.
Why is it preferable to use <strong> in lieu of <b> to apply the bold text style?
Because <strong> can be used both to denote bold text when printed and strongly spoken text when output through an audio device
Why should you avoid placing paragraph breaks around heading styles in your HTML code?
Because heading styles are automatically preceded and followed by paragraph breaks
As a leader of your company's Web team, you have been asked to give an oral presentation of plans for your company's new Website. Those attending your presentation include upper-level managers and members of various departments in the company. Why might you consider using presentation tools during your meeting?
Because presentation tools help convey information
The marketing department wants to communicate with the customers regarding the significance of their company logo and wants to publish this significant information on the company's Website. Why it is necessary to publish such information?
Because publishing this information ensures continuing brand recognition
When you prepare your development environment to create Webpage code, why should you set file preferences to view file name extensions?
Because you will be working with various file types that may have the same or similar names
Toshiba wants to sell products to customers from its main corporate Website. As a result, a Website you helped develop has been used to transfer information between your company and an office belonging to Toshiba, Inc. Which type of e-commerce model is the Website you developed based upon?
Business to business (B2B)
Your company currently uses its corporate Website to help manage contacts and guide customers to its stores. Your company's leaders want to begin selling products to customers from the corporate Website. Which type of e-commerce model is the proposed corporate site based upon?
Business-to-consumer (B2C)
Your Web development team leader must obtain feedback from trusted customers. Which method is the best way to ensure that your team gets high-quality, reliable, private feedback from trusted sources?
Conducting in-person surveys
You are developing pages for your company's Website. You want to ensure accessibility for all users, including those with disabilities. Which type of content is most likely to cause problems for those with neurological disorders?
Content that flashes, flickers or strobes
One of your Web team members has made several changes to pages on a Web server. Another Web team member has updated several programs running on the Web server. Why is it important to document these types of changes?
Documentation allows tracking changes made to the HTML code.
You need to pay an Internet Service Provider (ISP) for services rendered. Which payment technology would you use?
Electronic Funds Transfer (EFT)
Which activity is most likely to be necessary during a Website planning meeting?
Explaining branding issues to members of the Web development team
Which activity is most likely to be necessary during a Website planning meeting?
Explaining capabilities of the Web server and database to the marketing team
How well the website adheres to branding standards
If your Web development team includes a marketing representative, which of the following would probably be of most concern to that person?
Your Web team has recommended a development environment that will make the site appear more attractive. However, it requires all site users to first download a browser plug-in. Which choice lists the affecting factors your team should consider before implementing this development environment?
Inconvenience to the user, cost and audience limitation.
Which of the following allows connectivity between the Java programming language and a wide range of databases?
JDBC
Which of the following can be run on various systems and is used to update database files?
Java Database Connectivity (JDBC)
allow you to modify your HTML code manually.
Most graphical user interface (GUI) HTML editor applications:
Which technology allows you to update and query a database of any vendor using that vendor's database driver?
ODBC
Which of the following is proprietary to Windows-based operating systems and is used to update database files?
Open Database Connectivity (ODBC)
A user has just clicked the OK button on a Web form. Which technology is often used to process information sent from the form?
PHP
A block-level element is a markup element that affects at least:
an entire paragraph.
What is the term for a concept or collection of symbols associated with a product, service or person?
brand
Your Web team is developing a new site for your company. As you are validating design issues, you review the pages' adherence to organizational design standards. What do these standards support?
branding + marketing
Which term is used to describe the legal ownership of expression by an author?
copyright
A Web developer responsible for designing Webpages has used a GIF and a PNG image from a public Website without permission. No prior relationship exists between the Web developer and the company from which the images were obtained. The images were simple "spacer" images that helped create a more uniform Webpage. The images did not contain any logos or product-specific information. What violation may have nevertheless occurred?
copyright infringement
Which of the following is considered a back-end issue?
database connectivity
Which Internet marketing practice involves studying trends associated with particular population groups?
demographics
you can use the <pre> tag to:
display preformatted tabular data if you have no time to format it.
If your Web development team includes a marketing representative, which of the following would probably be of most concern to that person?
how well the website adheres to branding standards
What does Extensible Hypertext Markup Language (XHTML) use to format a page's appearance in the Web browser?
hypertext markup language (HTML)
To design Webpages to be part of a larger marketing strategy, you need to help establish name and brand recognition, otherwise known as:
mind share
Your company wants to partner with another company and share information. However, you do not want members of the other company to reveal any of your company's important information, such as trade secrets. To this end, they have just signed a document that protects your company's trade secrets and intellectual property, and also stipulates penalties if the information is improperly revealed. Which type of document is this?
non-disclosure agreement (NDA)
Your tasks include identifying competitors, determining your company's market penetration and consulting market research sources. These tasks are examples of:
off-site web analytics
You use trend analysis software to analyze server logs and tag Webpages to determine exactly how long a visitor used a page. These tasks are examples of:
on-site web analytics
As part of a team that manages a completed Website, you may be required to:
remove old sites or unused pages.
Which of the following requires that all electronic and information technology developed, procured, maintained or used specifically by federal agencies be comparably accessible to users with disabilities?
section 508 of the rehabilitation act
Which of the following can be an important part of Webpage accessibility because it allows visitors to view a summary of your Website's structure?
site map
How many heading styles are defined for HTML?
six
Your Web team is developing a new Website for your company. The marketing team has requested that the new site should use a particular font so that all the Webpages adhere to the company's strict branding and marketing standards. Which issue is likely to arise when you specify a particular font in an HTML Webpage?
some browsers may render your webpages improperly
Pax has been hired by a small business to develop its Website. He begins the project by creating a document that specifies the basic requirements for the site. This document defines the site's purpose and specifies the company's audience. It also directs the site navigation so that it makes sense from a user's point of view. What is the name of the document that Pax created?
storyboard
