Five skills of managing External Relationships
organizational legitimacy is based on
- product-based - people-based - organization-based
The five skills of Managing External Relationships
1. Building Legitimacy 2. Developing a Social Network 3. Handling a Crisis 4. Achieving Sustainability 5. Making ethical Decisions
Steps in Making Ethical Decisions
1. Define the Moral Problem 2. Generate alternatives 3. Implement the best solutions 4. Monitor the Situation
Four Philosophies of Generating Alternatives
1. Golden rule 2. Utilitarianism 3. Universalism 4. Billboard principle
Questions when Defining Moral Problem
1. Who will be hurt? 2. Who will benefit? 3. What do you owe others? 4. What do others owe you?
internet informational website
An internet site designed to introduce and explain a business to others
people-based legitimacy indicators
Good will, public recognition, product/service name recognition, business network membership, organizational size, attire
ethical dilemma
a situation that occurs when a person's values are in conflict, making it unclear whether a particular deicison is the right thing to do
ethics
a system of values that people consider in determining whether actions are right or wrong
billboard principle
asks whether someone would be comfortable having their decision and name advertised on a billboard for the public to see
legitimacy
belief that a firm is worthy of consideration or doing business with because of the impressions or opinions of customers, suppliers, investors or competitors
product-based legitimacy indicators
customer assurance, experiential supports, customer service, quality standards, environmental friendliness, certifications, testimonials, etc.
organization-based legitimacy indicators
media organization visibility, history, time commitment, days/hours of operation, phone line, phone answering, legal form, partnering, graphic design, code of ethics, etc.
universalism
suggest that there is a code of right and wrong that everyone can see and follow
golden rule
suggests you treat others in the manner you wish to be treated
Utilitarianism
supports seeking the greatest good for the greatest number of people
e-commerce
use of the internet to conduct business transactions
