Fund Development for Non Profit Orgs
SMART Goals
Specific, Measurable, Achievable, Results-Oriented, Time-Determined
Goals
"What does the organization want to do?" Goal statements are general expressions explaining what the organization wants to accomplish as it seeks to meet the needs or resolve the problems described in the mission statement
4 models of corporate giving
1. Corporate productivity or neoclassical model 2. Ethical or altruistic model 3. Political (external or internal) model 4. Stakeholder model NAPS
Governance
Board members. Donors like to see board members who give to their organization
Because the IRS governs foundations, each year they make what form available to the public
Form 990-PF
LAI
Linkage Ability Interest
Identify donors of what three criteria
Linkage Ability and Interest
Objectives
Objectives are more precise than goals and explain how the organization expects to reach its goals.
3 areas people give the most to
Religion, Education, and Human Services
A proposal denial does not preclude a relationship with the foundation. T/F
T
Women make smaller gifts to more organizations. T/F
T
6 Rights
The right person asking the right prospective donor for the right gift for the right program at the right time in the right way
Philanthropy
Voluntary action for the public good through voluntary action, volunteer association, and volunteer giving. Greek meaning love of human kind.
Case resources
a database from which case statement are drawn. (Ex. mission statements, goals, objectives, programs, services, finances, governance, staffing, facilities, planning, history)
Linkage
a meaningful connection to the organization
Fundraising programs (4)
annual fund, special or major gifts, capital campaigns, endowment programs. ASCE
Foundation guidelines
are an important piece of information to determine the suitability between a foundation and a potential program.
Independent foundation
are private foundations established to provide support or distributions to tax exempt orgs through grants. EX. Bill and Melinda Gates foundation, W.K. Kellogg Foundation, and the Lilly Endowment
The most commonly sought out gift from companies is...
cash for special and new projects or for capital campaigns and sponsorship
Foundations are approachable because of their
clear guidelines and structured timelines
The fundraising cycle is..
continuous and has 14 steps
One of the truisms of fundraising is that the best prospective donor is a.....
current donor
Fundraising strategies (6)
direct mail, special events or benefits (often called fundraisers), grant-seeking, personal solicitations, donor recognition groups (gift clubs), email and social media.
The most likely sources of gifts are from...
individuals make up 80%, corporations, foundations, associations, and government agencies
Community Foundation
generally receive gifts and make grants through special IRS provisions. EX. The Cleveland Foundation, The New York Community Trust, The Columbus Ohio Community Foundation. Largest number of community foundations are in the state of Indiana, Michigan, and Ohio.
Corporate Foundation
generally receives its assets from an associated for-profit company or business and often serves as a grant making vehicle. EX. The Walmart foundation and the AT&T Communications Foundation.
Prospective Donor Identification (PDI)
identify individuals who have the closest connection to the org, the ability to make the gift at a defined level, and are inclined to offer financial support.
Interest
in the work of the organization and why the work matters to the donor
Four types of foundations
independent, corporate, community, and operating
Only after completing the preliminary research is the non profit ready to being an
initial conversation with a foundation
Mission statement
is a philosophical statement of the human, societal needs being met by the nonprofit organization; it explains why the nonprofit exists.
Constituency
is a set of interested persons serving the cause with passion. Synonym is 'interesting parties'.
Peer Screening
is an important tool for qualifying prospective donors
Philanthropic foundation
is an organization created with designated funds from which the income is contributed as grants to nonprofit orgs or to support the defined mission of the grantor.
Case Statement
is the particular expression of the case. (Smaller than case for support)
Case for Support
is the rationale underlying fundraising; it is the reason nonprofit organizations deserve philanthropic support
Donor Management (DM)
is to facilitate communication between all parties involved in the relationship with a prospective donor and track the activity leading to a gift.
Foundations or grant makers are often attractive to non profit orgs because....
of their vast resources and interests.
Foundations commonly provide five types of support
operations or unrestricted, program, capital, pilot, and challenge or matching OPCPC
When a group of fundraisers at a conference was asked why orgs would not attend to women as donors they identifies five reasons
org leadership is predominately male, events are tailored for men, databases list males at main prospects, board recruitment is male-focused, women are dispersed to auxiliary boards or other entities perceived as less important
Internal Case
policies, procedures, programs inside only workers see
Wealth Indicators
search engines to access public knowledge
Operating Foundation
seldom make grants to other non profit orgs. EX. Getty Trust and the Wilder Foundation. The Goodrich foundation in Indy and The Lily Cares Foundation
Ability
to give gifts at the level of being sought, research on donors
In Kind gift
trade-off, not money
Henry "Hank" Rosso
undertook the development for Achieving Excellence in Fund Raising for the past 25 years. Founded The Fund Raising School in 1974.
External Case
website, brochure, mailings