Fund Development for Non Profit Orgs

SMART Goals

Specific, Measurable, Achievable, Results-Oriented, Time-Determined

Goals

"What does the organization want to do?" Goal statements are general expressions explaining what the organization wants to accomplish as it seeks to meet the needs or resolve the problems described in the mission statement

4 models of corporate giving

1. Corporate productivity or neoclassical model 2. Ethical or altruistic model 3. Political (external or internal) model 4. Stakeholder model NAPS

Governance

Board members. Donors like to see board members who give to their organization

Because the IRS governs foundations, each year they make what form available to the public

Form 990-PF

LAI

Linkage Ability Interest

Identify donors of what three criteria

Linkage Ability and Interest

Objectives

Objectives are more precise than goals and explain how the organization expects to reach its goals.

3 areas people give the most to

Religion, Education, and Human Services

A proposal denial does not preclude a relationship with the foundation. T/F

T

Women make smaller gifts to more organizations. T/F

T

6 Rights

The right person asking the right prospective donor for the right gift for the right program at the right time in the right way

Philanthropy

Voluntary action for the public good through voluntary action, volunteer association, and volunteer giving. Greek meaning love of human kind.

Case resources

a database from which case statement are drawn. (Ex. mission statements, goals, objectives, programs, services, finances, governance, staffing, facilities, planning, history)

Linkage

a meaningful connection to the organization

Fundraising programs (4)

annual fund, special or major gifts, capital campaigns, endowment programs. ASCE

Foundation guidelines

are an important piece of information to determine the suitability between a foundation and a potential program.

Independent foundation

are private foundations established to provide support or distributions to tax exempt orgs through grants. EX. Bill and Melinda Gates foundation, W.K. Kellogg Foundation, and the Lilly Endowment

The most commonly sought out gift from companies is...

cash for special and new projects or for capital campaigns and sponsorship

Foundations are approachable because of their

clear guidelines and structured timelines

The fundraising cycle is..

continuous and has 14 steps

One of the truisms of fundraising is that the best prospective donor is a.....

current donor

Fundraising strategies (6)

direct mail, special events or benefits (often called fundraisers), grant-seeking, personal solicitations, donor recognition groups (gift clubs), email and social media.

The most likely sources of gifts are from...

individuals make up 80%, corporations, foundations, associations, and government agencies

Community Foundation

generally receive gifts and make grants through special IRS provisions. EX. The Cleveland Foundation, The New York Community Trust, The Columbus Ohio Community Foundation. Largest number of community foundations are in the state of Indiana, Michigan, and Ohio.

Corporate Foundation

generally receives its assets from an associated for-profit company or business and often serves as a grant making vehicle. EX. The Walmart foundation and the AT&T Communications Foundation.

Prospective Donor Identification (PDI)

identify individuals who have the closest connection to the org, the ability to make the gift at a defined level, and are inclined to offer financial support.

Interest

in the work of the organization and why the work matters to the donor

Four types of foundations

independent, corporate, community, and operating

Only after completing the preliminary research is the non profit ready to being an

initial conversation with a foundation

Mission statement

is a philosophical statement of the human, societal needs being met by the nonprofit organization; it explains why the nonprofit exists.

Constituency

is a set of interested persons serving the cause with passion. Synonym is 'interesting parties'.

Peer Screening

is an important tool for qualifying prospective donors

Philanthropic foundation

is an organization created with designated funds from which the income is contributed as grants to nonprofit orgs or to support the defined mission of the grantor.

Case Statement

is the particular expression of the case. (Smaller than case for support)

Case for Support

is the rationale underlying fundraising; it is the reason nonprofit organizations deserve philanthropic support

Donor Management (DM)

is to facilitate communication between all parties involved in the relationship with a prospective donor and track the activity leading to a gift.

Foundations or grant makers are often attractive to non profit orgs because....

of their vast resources and interests.

Foundations commonly provide five types of support

operations or unrestricted, program, capital, pilot, and challenge or matching OPCPC

When a group of fundraisers at a conference was asked why orgs would not attend to women as donors they identifies five reasons

org leadership is predominately male, events are tailored for men, databases list males at main prospects, board recruitment is male-focused, women are dispersed to auxiliary boards or other entities perceived as less important

Internal Case

policies, procedures, programs inside only workers see

Wealth Indicators

search engines to access public knowledge

Operating Foundation

seldom make grants to other non profit orgs. EX. Getty Trust and the Wilder Foundation. The Goodrich foundation in Indy and The Lily Cares Foundation

Ability

to give gifts at the level of being sought, research on donors

In Kind gift

trade-off, not money

Henry "Hank" Rosso

undertook the development for Achieving Excellence in Fund Raising for the past 25 years. Founded The Fund Raising School in 1974.

External Case

website, brochure, mailings