gabi ch. 13

Which of the following best reflects the role of retailing in the distribution​ channel? A. All the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use B. All the activities involved in selling goods over the Internet C. All the activities involved when consumers sell to other consumers on auction websites D. All the activities involved in breaking down large volumes of goods for resale to retailers E. All the activities involved in selling raw materials to manufacturers

All the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use

Which of the following statements regarding green retailing is​ correct? A. Green retailing takes place at the store and does not extend to other channel members. B. The only current green retailing initiative is to offer environmentally friendly products. C. Green retailing initiatives extend to helping consumers be more environmentally responsible. D. Green retailing initiatives hurt the bottom line by increasing costs. E. Retailers today are hesitant to adopt environmentally sustainable practices.

Green retailing initiatives extend to helping consumers be more environmentally responsible.

Which of the following statements regarding retailer pricing decisions is​ correct? A. Most retailers seek either high markups on lower volume or low markups on higher volume. B. Everyday low pricing is a strategy that has proven to be ineffective. C. All retailers use some type of price promotions. D. Competition and economic factors do not influence retail pricing decisions. E. ​High-low pricing is a strategy used by wholesalers when they sell to retailers.

Most retailers seek either high markups on lower volume or low markups on higher volume.

Which of the following statements about major retail trends is​ true? A. The global expansion of major retailers into other countries has slowed down. B. Retail convergence has decreased competition for retailers. C. Online buying is growing at a much brisker pace than retail buying as a whole. D. The lifecycle of new retail forms is increasing. E. The green movement has not yet affected retailing.

Online buying is growing at a much brisker pace than retail buying as a whole.

Which of the following statements regarding wholesaling is​ correct? A. Wholesalers do not need to define a target market. B. Wholesalers must make decisions regarding their marketing mix. C. Wholesalers do not need to differentiate themselves. D. Wholesalers do not need to segment their markets. E. Wholesalers do not make positioning decisions.

Wholesalers must make decisions regarding their marketing mix.

L.L.Bean has turned its flagship store and campus in​ Freeport, Maine into a​ full-fledged outdoor adventure center.​ There, customers can​ hike, kayak, or go seal watching at nearby Cisco Bay. This is an example of​ __________. A. ​omni-channel retailing B. ​full-service retailing C. a community shopping center D. experiential retailing E. ​one-stop shopping

experiential retailing