Google Ads Creative Certification
What are the 3 principles for creating YouTube videos?
1. Build for attention 2. Build for sound on 3. Build for mobile
For campaigns, which aspect ratios are accepted?
1:1, 1.91:1, and 4:5
What is the maximum number of HTML, image, and video assets per ad group for an ad campaign?
20
You're creating a responsive display ad and want to make sure you're following best practices. How many headlines, images, and short descriptions should you prepare?
5
You're managing app campaigns for a financial services company. Which of the following assets should you use?
A screen-capture video of someone exploring their financial performance page
Which of these asset types would not be accepted for an app campaign?
A website
What does the ABCD rule for YouTube videos stand for?
A: Attention B: Branding C: Connection D: Direction
Which of these images are most likely to stand out in an app campaign for a travel app company?
An action shot taken directly from the app
You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
An action shot taken directly from the app
You're creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
An image of someone wearing your best-selling t-shirt
You've created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
Audio
How often should you view your asset report and replace low-performing assets for a Discovery campaign?
Bi-weekly
You're creating your first video ad and your aim is to drive consideration for your brand's offering. How should you hero the product?
Brand often, especially in the last five seconds
You work for a media agency and need to make sure all of your clients' Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
Countdown customizer
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Creative
You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
Draw on a wide palette of branding elements
You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
Emphasize the product over people
You're managing your first app campaign and understand that text is an important input, but you're not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform
You work for a creative agency making video ads for a client that's struggled to meaningfully connect with potential customers in their ads. What is an approach to help people think or feel something?
Humanize the story
You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
Include a specific call-to-action (CTA)
You're creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
Introduce the product or problem, then folllow up with a relevant call-to-action
You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
Introduce the product or problem, then folllow up with a relevant call-to-action
Why should you check Ad strength when creating a responsive display ad?
It provides recommendation for the quantity and diversity of each type of asset
Which statement best captures the value proposition of Google's experimentation tool?
It's a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables
If you want to improve performance of video campaigns, what approach should you take with creative?
Keep the value proposition and use case precise
You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
Keep the value proposition and use case precise
You're looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
Leverage key differentiators such as competitive claims and endorsements
When you create an app campaign, what information is pulled or you automatically?
Logo, rating, and title
Which tactic should you use when creating a video ad with an awareness objective?
Make people core to the story and be different, yet simple
Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
Pacing and Framing
Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?
Pacing and framing
What action should you take if your goal is to optimize display campaigns before increasing budgets?
Remove and replace low-performing assets
What describes Google's ABCDs of effective creative?
Research-backed creative guidance
If you're looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
Review the asset report labels
If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google's experimentation tool to acheive this?
Test multiple creatives against one important audience segment
You've identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google's experimentation tool to acheive this?
Test multiple creatives against one important audience segment
You're implementing an experiment. Which of these approaches should you follow as a best practice?
Test one variable for each experiment
What is the difference between an emerging story arc and a traditional story arc?
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching
You're creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
Use product demos and how-to's to put the product in context
You're creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
Use product demos and how-to's to put the product in context.
If you want to improve performance of video campaigns, what approach should you take with creative?
Use research-backed creative guidelines and iterate with experimentation.
Which tool would enable you to launch your first video ad using the assets?
Video Creation Tools in Google Ads
If you're trying to determine how many people watched key moments or skipped your video ad, which tool should you use?
Video Creative Analytics
You're setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like "V-neck shirts" and "crew neck shirts." If the keyword can't be replaced, however, you want the ad to serve the default phrase "eco-friendly shirts." How should you set up this keyword insertion in Google Ads?
{keyword: eco-friendly shirts}
