Google ads quiz 1

Which are the three required parts of a text ad?

Headline, description, and URL

Which of the following factors is not considered by Ad Rank in its calculation?

Increasing the conversion rate of your landing pages

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

How many ads should be implemented per ad group?

Three to five

If your exact match keyword is [running shoes], which searches may prompt your ad to show?

running sneakers, shoes for running, Running shoe

Arrange the items below in order of hierarchy, beginning with the top level.

Account, campaign, ad group, ad

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided.

How can Google Ads help you advance your business goals?

By driving online, in-app, in-person, and over-the-phone sales. Or All of the above

Which attributes describe a good landing page experience?

Easy to navigate Relevant and original content Transparency about your business

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Why do search ad extensions matter??

They increase engagement and influence ad quality.

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?

They won't have to create an exhaustive keyword list of every type of suitcase they sell. They can reach potential customers that haven't yet heard of their brand.

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance