Google Ads Search Certification

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

False

How does Google Ads generate responsive search ads?

Google Ads creates them based on existing high performing ad copy.

Which are the three required parts of a text ad?

Headline, description, and URL

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

How often is it recommended to repeat the budget planning process?

Monthly

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Why do search ad extensions matter?

They increase engagement and influence ad quality

How can Google Ads help you advance your business goals?

- By building awareness of your brand - By driving online, in-app, in-person, and over-the-phone sales - By influencing consideration of your products and services

Which attributes describe a good landing page experience?

- Relevant and original content - Easy to navigate - Transparency about your business

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

- Someone searching for the term I want to buy a black shirt - Someone searching for the term black button shirt

Arrange the items below in order of hierarchy, beginning with the top level.

Account Campaign Ad group Ad

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding