google adwords knowledge check questions
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
Arrange the items below in order of hierarchy, beginning with the top level. campaign account ad ad group
1 - Account 2 - Campaign 3 - Ad group 4 - Ad
How many ads should be implemented per ad group?
3 to 5
What is a benefit of online advertising with Google AdWords?
Advertisers can choose how much they spend and only pay when someone clicks their ad
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
How can Google Ads help you advance your business goals?
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services
Match each autobidding strategy to the right campaign goal. autobidding strategies: -target ROAS -maximize clicks -target impression share -target CPA campaign goals: -visibility -conversions -traffic -revenue
Conversions - Target CPA. Traffic - Maximize clicks. Visibility - Target Impression/Outranking Share. Revenue - Target ROAS.
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
How does Google Ads generate responsive search ads?
Google Ads mixes and matches headlines and description lines that have been provided
Which are the three required parts of a text ad?
Headline, description, and URL
Which attributes describe a good landing page experience?
Relevant and original content Easy to navigate Transparent about the client's business
Which of the following factors wouldn't change an account's optimization score?
Renaming campaigns
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? shopping video search universal app 1 - These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer 2 - These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube 3 - These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results 4 - These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
Shopping (3) Search (1) Video (4) Universal App (2)
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
Match the marketing goal to the correct ad extension. sitelink extension structured snippets location extension call extension 1 - You're focused on driving phone calls to your business 2 - You operate many retail stores and want potential customers to see the distance from their location to your stores 3 - You're interested in directing people to specific pages on your website 4 - You want to describe the features of a specific product your business offers before customers click on the ad
Sitelink extension (3) Structured snippets (4) Location extension (2) Call extension (1)
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt
Why do search ad extensions matter?
They increase engagement and influence ad quality
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
generate many impressions and very few conversions
Which of the following can be customized with audience signals to make Search campaigns more efficient?
keywords
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. T/F
true
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
true
