Google AdWords

bidding budged based on

1 click on your ad, 1,000 ad impressions, or 1 conversion

ads with extensions

Ad extensions are visual enhancements to search ads that more prominently display information about your business, such as a phone number, location, or links to other pieces of relevant content from deeper within your sitemap. You can add these enhancements, which often appear in ads above search results, manually or they can be added by our automated formatting systems.

standard

Standard access level assign and features available: 1. Can receive notification emails 2. Can sign in and run reports 3. Can browse the Campaigns, Opportunities, and Tools tabs 4. Can unlink MCC accounts 5. Can view and edit any part of an account and its campaigns

search network

The Search Network includes Google Search, other Google sites such as Maps and Shopping, and hundreds of non-Google search partner websites that show AdWords ads matched to search results. The Search Network can help advertisers do the following: Show their text ads next to Google search results Reach customers actively searching for their specific product or service

text ad

The simplest and most common kind of search ad, text ads are made up of a headline, a display URL that shows the address of your website, and a description.

quality score

an estimate of the quality of your ads and landing pages triggered by that keyword in auctions throughout the day CTR), ad relevance, and landing page experience. 1-10 doesnt factor:actual search terms, type of device, language preference, location, or the time of day.

daily budget

based on average days per month how much click is worth

mobile

both search and display display needs higher end phones like iphone

ad rank

determines the order in which your ad shows up on the page (also known as ad position). benefit of higher ad rank: higher ad position lower cost per click- cpc bid amount, the components of Quality Score (expected CTR, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

cpa

f you want to focus on conversions — which is when people take a specific action on your website after clicking one of your ads — you'll want to use CPA bidding. could go over

CPM bidding

f you want to focus on impressions — the number of times your ad shows — and increase awareness of your brand, you'll want to use CPM bidding. Note that CPM bidding is available for Display Network campaigns only.

how to choose bidding strategy

goals- clicks, impressions, or conversions. position 1-8

CPC bidding

if you want to focus on clicks on your ads and drive traffic to your website, you'll want to use CPC bidding.

target ads

keywords, ad location, age location and language, days, times and frequency, and devices

display network

multimedia, other sites like YouTube, mobile sites e Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page. The Display Network can help advertisers do the following: Use appealing ad formats to reach a wide range of customers with broad interests Build brand awareness and customer loyalty Increase engagement with customers Choose more specifically where their ads can appear, and to what type of audience Text ads Image ads Rich media ads Video ads new advertiser- try to promote, use both

Manage campaigns

my client center and AdWords editor

2 networks

search and display- default both

text ads

show them to customers in an entire country, a certain geographic location, and even to customers who use names of locations in their searches.

account --> campaign --> ad group

structure of campaign

Benefits of ADWORDS

targeting, control, measuring success, managing campaigns

placements

which are sites across the Internet where your ads can appear Google automatically determines where your ads appear by matching your keywords to these placements, or you can pick specific placements yourself for greater control over where your ads appear.

keywords

words or phrases that describe your product or service determine how much you pay- max cost per click