Google Analytics 4

There are higher limits for things like conversions and audiences in

Analytics 360.

New properties created in Analytics are

GA4 properties by default.

Unlock new organic search reports in Analytics by linking to

Search Console.

Some audiences are automatically created for you

and you can create new audiences based on the needs of your business.

Export data from Analytics to BigQuery and run SQL queries to

answer your organization's biggest questions with zero infrastructure management.

Link Firebase and Analytics to allow

app data to report in Analytics and unlock new reports in Firebase.

GA4 properties collect and store user interactions with your business

as events instead of sessions.

New events based on audiences can be created using

audience triggers.

GA4 properties are built to handle data from

both websites and apps.

Conversion modeling is used when

conversions can not be directly observed.

When structuring your Analytics account,

each property should represent a specific user base.

Analytics 360 allows you to

monitor changes more closely, and comes with service-level agreements.

Once you link Google Ads and Google Analytics

new features and reporting tools are available to you for your business.

A property contains

one or more data streams.

An account contains

one or more properties

Use attribution

reports to get a better understanding of how advertising efforts work together to drive conversions.

A conversion is a

type of event

Use Explorations to

drill even deeper into your data. The different exploration techniques allow you to home in on the specific insights you care about and export custom data sets.

Data

driven attribution-distributes credit for the conversion based on observed data for each conversion type.

Use Analytics with Google Ads and GMP advertising tools to

enable conversion and audience features from Analytics in these tools.

Google doesn't allow

fingerprint IDs or other attempts to identify individual users.

If you already use Universal Analytics for your website

set up a new Google Analytics 4 property and continue to use your existing UA property.

GA4 properties combine the use of

several different user identity spaces. This gives better insight into user journeys, with more robust cross-device and cross-platform data and reporting that reflects de-duplicated users.

Conversions are events

that you've assigned a specific value, like a purchase or a download.

Google Ads conversion tracking starts importing data from your Analytics account

the day you click import.

Google uses modeled conversions only when

there's enough data to confidently make a prediction.

GA4 properties are the future of Analytics

this Analytics experience is for everyone, whether you have a website, an app, or both.

Subproperties and roll

up properties are-options in Analytics 360 to give you more flexibility for account structure.

To connect Analytics to your app

use Firebase.

To connect Analytics with your website

use Google's dynamic tagging solutions.

In GA4 properties, you can set up a data stream for each platform

where your users interact with your business to integrate all your data into a single Analytics property.

A data stream lives

within a property and is a source of data from your app or website.