Google Certification Quiz One
Search
Drive action on your site when users are searching for similar products or services
visibility
Target Impression share
How can Google Ads help you advance your business goals?
-By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag.
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
Which are the three required parts of a text ad?
Headline, description, and URL
Display
Increase Brand Awareness when users are browsing content they are interested online
What's the main goal of the Google Ads Performance Planner tool?
It helps you forecast and determine your budgets, while also improving your return on investment
Traffic
Maximize clicks
Target ROAS
Revenue
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt
How many ads should be implemented per ad group?
Three to Five
It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.
True
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
True
Which of the following factors wouldn't change an account's optimization score?
Renaming campaigns
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
Which attributes describe a good landing page experience?
Easy to navigate Transparency about your business Relevant and original content
Target CPA
conversions
Arrange the items below in order of hierarchy, beginning with the top level.
Account Campaign Ad group Ad
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
How does Google Ads generate responsive search ads?
Google Ads mixes and matches headlines and description lines that have been provided.
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords
How often is it recommended to repeat the budget planning process?
Monthly
Shopping
Promote your products, share details about you inventory and boost traffic to your online or physical store
Video
Reach your target audience at scale and bring your business story to life.
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline.
App
campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.
