Google Certification Quiz One

Search

Drive action on your site when users are searching for similar products or services

visibility

Target Impression share

How can Google Ads help you advance your business goals?

-By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag.

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Which are the three required parts of a text ad?

Headline, description, and URL

Display

Increase Brand Awareness when users are browsing content they are interested online

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment

Traffic

Maximize clicks

Target ROAS

Revenue

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

How many ads should be implemented per ad group?

Three to Five

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

True

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

Which attributes describe a good landing page experience?

Easy to navigate Transparency about your business Relevant and original content

Target CPA

conversions

Arrange the items below in order of hierarchy, beginning with the top level.

Account Campaign Ad group Ad

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided.

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

How often is it recommended to repeat the budget planning process?

Monthly

Shopping

Promote your products, share details about you inventory and boost traffic to your online or physical store

Video

Reach your target audience at scale and bring your business story to life.

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Why do search ad extensions matter?

The cost-per-click on ad extensions is lower than on a search ad headline.

App

campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.