group polarization
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KEY OF CONFORMITY (general idea)
a leader will start an idea that will spread throughout the group so that the individuals of the group will start influencing one another; everyone will thus act similarly and conform
risky shift
danger of conforming because the group as a whole is willing to take more risks than the individual would normally; perception vairies by situation
group polarization
tendency for groups to make decisions that are more extreme than the initial decision of its members; decisions = greater risk if individual's initial tendencies are to be cautious
