HFT 2500- Quiz 6

Age and gender are which type of segmentation variables?

Demographic

Market positioning involves dividing the market into a distinct group of buyers based upon their different needs.

False

Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called:

Market targeting

Dividing markets by such characteristics as lower uppers, upper lowers, and upper middles are examples of which type of psychographic segmentation?

Social class

Whether or not a market segment is large enough or profitable enough to serve is part of the characteristics of:

Substantiality

Assessment of current and potential competitors, substitute products, and the relative power of buyers and suppliers, is all considered when evaluating a market segment's structural attractiveness.

True

Market targeting involves evaluating each market segment's attractiveness and selecting one or more of the market segments to enter.

True

Segmentation based upon buyer knowledge, attitudes, use, or response to the product is a form of behavioral segmentation.

True

The ability to reach and serve a market segment defines the characteristic of:

Accessibility

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called:

Behavioral segmentation