HFT 2500- Quiz 6
Age and gender are which type of segmentation variables?
Demographic
Market positioning involves dividing the market into a distinct group of buyers based upon their different needs.
False
Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called:
Market targeting
Dividing markets by such characteristics as lower uppers, upper lowers, and upper middles are examples of which type of psychographic segmentation?
Social class
Whether or not a market segment is large enough or profitable enough to serve is part of the characteristics of:
Substantiality
Assessment of current and potential competitors, substitute products, and the relative power of buyers and suppliers, is all considered when evaluating a market segment's structural attractiveness.
True
Market targeting involves evaluating each market segment's attractiveness and selecting one or more of the market segments to enter.
True
Segmentation based upon buyer knowledge, attitudes, use, or response to the product is a form of behavioral segmentation.
True
The ability to reach and serve a market segment defines the characteristic of:
Accessibility
Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called:
Behavioral segmentation