HHS_MKTG14

Which of the following is not an example of demographic data

Need for convenience

Which of the following would be done first in an environmental scan

Identifying participants and responsibilities

Which of the following is a tool that can be used to carry out scanning activities

Market research studies

Which of the following examples illustrates how environmental factors are interrelated

The economy affects what competitors are doing

Environmental scanning is sometimes called environmental

Analysis

A business cannot control its

External environment

Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition

Coke V. Pepsi

Which of the following is an example of how a business or industry has a unique relationship with its environment

Demand for skilled nursing care rises as the population ages

One way to determine the importance of an issue or trend is to consider its impact on

Demand for your business's products

Inflation is a factor involved in which category of an environmental scan

Economy

Which of the following examples illustrates how environmental factors are dynamic

High interest rates will eventually get lower

Which of the following is a factor that relates to the government category of an environment scan

Import/Export regulations

Which of the following is a true statement about the term "environment"

It consists of your surroundings

Which of the following is a true statement about a business's environment

It is always changing

A main reason that environmental scanning is important is so that businesses can be aware of

Potential threats

A business should conduct environmental scans on a continuous basis so that it can

Respond to opportunities and threats quickly

Changing attitudes about family roles is an example of a shift in

Society and culture

Which of the following is the most rapidly changing category of information included in an environmental scan

Technology

Which of the following is an example of a demographic trend

The aging of the population

Which of the following is a true statement about carrying out scanning activities

you must focus only on relevant information